Today, time has become a key constraint for people. Hence, travelling by flights has gained massive popularity and as time progresses, its popularity will only increase. Airports have an unmatched environment where people are positive, receptive and excited about their journey. As airports become more and more used, the concept of innovative advertising at airports arises. Here are a few reasons as to why you should tap into the vast potential of advertising in airports:-
(i) Passengers are receptive and excited
Passengers at airports are an alert, receptive and excited bunch. They generally have a positive mindset, given how the nature of the travel is which means airport advertising agencies in India have a good chance to reach a higher concentration of people.
(ii) The audience is affluent
The passengers are often people who like investing in travel and consider shopping as a part of their travel experience.
(iii) It reaches influential and key decision makers
Many professionals who are at key decision making roles in their companies often travel by air for business meetings. When they see an advert that interests them, they are well poised to contact the advertiser.
(iv) Airports add a brand value
Quite often, airports are associated with a high profile lifestyle, and thus the brands who advertise in airports are often luxury retailers who add to the notion of premium quality and prestige.
(v) Helps in connecting with alert and smart consumers
The environment of the airport disrupts the daily routines of people. They remain in a state of excitement by their prospect of travel. This results in airport passengers welcoming brand messaging and also makes them process such adverts with the higher recall.
(vi) It is seen as a welcome distraction to a confined audience
In a small confined environment of an airport, passengers often wander around the same locations and need to spend some time in the waiting lounge. Eye-catching and unique advertisements are perceived as a form of entertainment.
(vii) During long waiting times, it engages passengers
People, who in any different scenario would usually be too preoccupied with their daily routines and tasks, take time to read and engage in the advertisements to pass time as passengers have to wait in a captive setting for long durations of time.
(viii) Displayed on state of the art display panels
Advertisements are often displayed on display panels which show the advertisements flawlessly with messages that cannot be missed by the clients.
(ix) Viewed by an audience predicted to increase significantly
The number of passengers is set to increase as globalization increases and air travel becomes cheaper. So a larger audience can be reached.
These reasons clearly show why airport advertising in India is going to be a future trendsetter.So if you are thinking about investing in advertising; you should definitely try this option.