KHUSHI ADVERTISING REDEFINES AVANT-GARDE WITH ITS INNOVATIVE USE OF TECHNOLOGY AT THE IRF SUMMIT
- To grab maximum eyeballs at the IRF summit stall by doing something disruptive
- Meet potential clients and partners in order to apprise them of our services
Target Audience: B2B and B2C
A technology product called Hypervsn™ was used for the branding campaign to deliver unique high-quality, high-definition display to entice the viewers. Hypervsn™ was the perfect medium for this campaign as it is designed for delivering amazing 3D visuals, perceived by viewers as hi-resolution holograms floating in mid-air. 4 such units of Hypervsn™ were set up together and the images were synchronised in such a way that the cumulative effect was that of one whole large fascinating 3D image. This innovation was one of its kind. It has never been done in India before.
We used Hypervsn to pull audiences and left the visitors enthralled. In spite of not being industry insiders per se, we still generated a lot of hype and buzz. While at our stall, visitors were apprised of the other ambient service offerings too.
Delivered more than 3000 impressions, 400 meetings and we expect 50+ orders for Hypervsn™.