Experiential Marketing is a specialized niche where brilliant minds work on innovative, groundbreaking ideas that take your business to new heights. Use of promotional items is a popular strategy used by Ambient Media agencies in Mumbai.
What is a promotional item?
By definition it is an item imprinted with the brand or logo of the company with or without a message or offer. Marketers choose utility stuff for it so that the brand or logo remains at the top of the mind. Nowadays, marketing agencies put a lot of efforts in deciding products that are chic, useful and handy. With the advancement in digital printing, it is possible to design highly creative and innovative promotional products.
While designing promotional giveaways, marketing experts look at certain aspects such as target audience and the objective of promotion. Tangible and intangible benefits are considered.
How do promotional items benefit your business?
There are mutually contradicting opinions about the effectiveness of promotional items in achieving high visibility to the business. However, a majority of experts call it an innovative advertising idea. Here are top five benefits:
- You contact a large mass by spending minuscule amount. When business operating costs reach mind-boggling heights, it is not a wise thing to spend lavishly. You get a good value with relatively inexpensive promotional products. They have the potential of creating huge, long-lasting impact. Even if it is a small giveaway, you get immense customer loyalty. Experts say that a simple fun takeaway is also remembered by customers for a long time.
- Variety is always desirable for everyone, including your customers. Advertising through promotional items gives you a chance to popularize your brand in a different and unique way every time. Since you release something exceptional and sensational intermittently, it keeps the curiosity alive. The suspense value makes it a superb marketing idea.
- You get enhanced brand recognition that makes you stand out from the competition. Though the promotional products are small items, their power is enormous. You can customize them and use in innumerable ways to keep the brand at top of mind always. The more you are creative with promotional items, higher is the impact. Ambient Media agencies in Mumbai have creative minds that can derive extraordinary stuff.
- When you make an intelligent use of promotional items, it reminds the customer about your product or service every time they look at them. Experts call promotional products as “business card.” In reality, it has hundred times more potential than a business card. Customers do not forget about your company every time they use the takeaway product. No wonder, all seasoned companies that offer ambient advertising in India vouch for promotional products.
- Ambient media agencies always suggest tactile products that keep on hammering about your brand name. They should strike the eyes of customers again and again so that they just can’t forget about you. It is a tricky thing to decide about the product. Hence, agencies assign the responsibility to the best creative minds.