REAPING THE REWARDS OF GREAT EXPERIENTIAL MARKETING IDEAS
Experiential marketing is touted as the hot new trend in promotions, but it has always existed in some form or other. Even if you look at advertising campaigns in the mid or early 90s, using a professional mascot service to interact face
DOING MEDIA PLANNING THE RIGHT WAY
Developing a great media planning strategy is extremely crucial for branding success. By definition media planning is an extensive term, encompassing a wide range of scopes. These are some of the key criteria to consider before employing
BRAND ACTIVATION – RELEVANCE AND IMPORTANCE
For any brand to create top-of-the-mind recall with the target audience, it is extremely essential to remain visible and reach out to its TG consistently through various media. If the brand communication is unique and it is communicated in a novel manner
ADVERTISING IN MALLS OFFERS GREAT RETURN ON INVESTMENT
In the modern digital world we are living in, there are numerous platforms available to the advertisers for advertising their product or service. One such platform which is gaining lot of popularity in the recent times is advertising in malls.
Mall Advertising is increasing gaining popularity as one of the most sought after non-conventional advertising mediums. It involves placing ads at strategic locations in shopping malls to provide maximum visibility.
The most awaited event of Khushi concluded successfully on 21st March 2017. The AGM was a 4-day affair which included both conference and presentations by teams, as well as fun and celebration.
MAKING HYPERLOCAL ADVERTISING A POSSIBILTY
Marketing to a precise set of audience, selected on the basis of geography is hyperlocal marketing. The key point here is that the geographic area has to be limited. It could mean a city, zip code, or even a specific locality.
MALL ACTIVATION – BRING YOUR BRAND IN THE SPOTLIGHT
It is now an established fact that it is essential to engage your customers if you wish to stand out from the crowd and be noticed. Otherwise your voice can get easily drowned in the cacophony of the dynamic advertising business.
INNOVATIVE ADVERTISING – A CASE IN POINT
In order to get noticed and stand out from the crowd, it is extremely essential to engage in innovative advertising. Today, there are so many branding options for a marketer to choose from.
EXPERIENTIAL MARKETING AS A MEANS TO ENGAGE IN BUZZ MARKETING
We often buy products and services based on recommendations. Very often the choices that we make are influenced heavily by a family member, friend, colleague or any other person or persons whose opinions matter to us.
Using Professional Services for Mall Activation Campaigns
Shopping malls present really excellent branding opportunities, ones that are very exclusive. Usual daily footfalls in popular shopping malls typically range up to a few thousands, even leaping to the value of lakhs on weekends at a big centre.
Executing Experiential Marketing Strategies
Experiential Marketing refers to executable strategies that offer a more direct and interactive connection with the potential customer. Mall stores have emerged as fabulous testing grounds for trying such types of direct marketing.
Ambient Advertising – The New Face of Advertising
The conventional methods of advertising products are becoming obsolete these days as innovative and much more persuasive methods have come into the picture.
Khushi Advertising Dishes Out Two Winning Advertising Campaigns For Burrp!
Burrp! is a pioneer in the Indian food discovery space and a one-stop solution for all kinds of food related queries. They wished to launch two campaigns, one, to recognise the best restaurants across 7 cities and second for New Year’s Eve.
BRAND ACTIVATION IN MULTIPLEX
The marketing discipline of Brand Activation has been gaining a lot of importance in the industry. Brand Activation, sometimes called brand engagement
ADVERTISING VIA CINEMAS FOR MAXIMAL IMPACT
In today’s world, advertising your product is equally important as manufacturing it. All your efforts of manufacturing will go in vain if you are not able to find suitable customers for it.
BRAND PROMOTIONS VIA AIRPORT ADVERTISING
Just providing a good service or manufacturing a good product is not enough in today’s highly competitive world. One has to find the potential customers and get it sold to earn profits.
Multiplexes are increasingly cropping up at various hubs in cities, towns and even hill stations. Multiplexes serve as the go-to venue for consumers who want to unwind during weekends.
RAYMOND’S MULTIPLEX BRANDING CAMPAIGN
Raymond, the noted manufacturer, marketer and retailer of high quality apparel and accessories wished to tread the non-traditional path to communicate with their TG for
IMPORTANCE OF AD PLACEMENT
It goes without saying that ads with strong messages make the maximum impact. If the ad is also visually appealing, it promises to have the makings of a successful ad campaign.
The Magic of Innovative Media
Recent few years have witnessed a major shift in the ways companies advertise. There have emerged several new strategies in the field of advertising that have made the old and conventional ways obsolete and ineffective
Brand Promotions via Airport Advertising
Advertising is the back bone of the marketing function of any business. No business can grow if it is not able to attract the customers and advertising is the most effective way to fascinate the customers to buy the offered products.
INNOVATIVE BRAND ACTIVATION – A CASE IN POINT
Khushi has always been at the helm of innovative brand activations and experiential marketing. Our innovative advertising ideas have made us a favourite among our clients.
KHUSHI’S TIE UP WITH GLOBAL CITIZEN FESTIVAL 2016
In one of Khushi’s biggest associations, we tied up as the media partner for the Global Citizen Festival, held on November 19, 2016. The event was organized to spread awareness about and
CREATING BRAND AWARENESS THROUGH NON-TRADITIONAL MEDIA
Brand awareness refers to the strength of a brand’s presence in the consumer’s mind (Aaker, 1996:10). It is a measure of the percentage of the target market that is aware of a brand name (Bovée et al., 1995:248).
Cinema Advertising as an Innovative Advertising Medium
Advertising is the backbone of marketing. No product can achieve its intended sales without effective advertising. Though the traditional forms of advertising still occupy the market at large
Activation Agencies for Brand Promotions
Brand promotion is one of the main elements of marketing mix and plays a very important role in generating sales.It refers to increasing the awareness of the customers about a brand or a product, enhancing the sales and confirming brand loyalty.
CINEMA ADVERTISING AND YOUTH MARKETING
As much as it is difficult to completely decipher youth psyche, it is nevertheless an important aspect to be analysed if a marketer wants to penetrate this elusive segment. Youth marketing is nothing but a term used to describe marketing efforts targeted towards young people.
Experiential Marketing: A Key to Success
Experiential marketing, also known as “live marketing” or “engagement marketing” or “participation marketing” is actually a marketing strategy which involves the consumers directly and encourages them to get engaged with the brand.
Advertising in Shopping Malls
A shopping mall is a blessing in disguise for people who hate to spend hours shop hopping from one end of the market to another. Add to that the scorching heat, pouring rain or chilly winters can be a very tiresome and messy affair.
Experiment with Experiential Marketing
Any marketer will vouch for the fact that there is nothing like making your customer experience your brand first hand. It is the best way to influence your customer.
Key to a Successful Ambient Advertising Campaign
In today’s world, all of us are bombarded with innumerable advertisements right from the time we wake up till we settle for the night. Companies trying to sell their products and services vie with one another to catch the attention of the consumer.
An impetus to the Multiplex Branding Vertical at Khushi
At Khushi, we believe we need to be better today than what we were yesterday. We believe in putting our best foot forward. We believe that there is always room to do better.
Why Advertise in Gyms?
Every avenue for advertising can be effectively used if the media planning agency can germinate an idea that can effectively carry the brand’s message and nurture that idea to create an innovative and unique advertising campaign.
Khushi’s successful run at the ACEF awards continues
Khushi Advertising has bagged the ‘Rural Marketing Capability Award’ in the category ‘Best Use of Cinema Advertising’ at the Asia-Pacific Customer Engagement Forum & Awards (ACEF) 2016 held on September 27, 2016.
ADVANTAGES OF AMBIENT MEDIA
Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on a non-regular medium. Ambient media is a name for a media choice that is not considered mainstream.
ADVANTAGES OF CINEMA ADVERTISING OVER T.V. ADVERTISING
Marketers are constantly struggling to be at the top rung of the brand recall ladder in the consumer’s head. Today’s fast and competitive life coupled with the increase in number of media consumption options means that consumers very often consume two or more media simultaneously.
ADVERTISING IN PVR CINEMAS
As the leader in the cinema exhibition industry, it is not surprising that PVR has a loyal audience base that prefers PVR over any other cinema. And it is not without reason. PVR has ensured that they not just satisfy their customers, but delight them with their heady mix of cinema watching experience with grandiosity.
How to Be a Brand for Every Indian Household
If you want to reach the zenith of success, you have to be a brand known to every household. While your products may be of good quality, your services exceptional, until and unless you are able to grab the attention of the consumers, it is of no use.
Are Media Agencies in India only for MNCs?
What comes in your mind when you think of top media agencies in India? A large office with top notch clientele? Well, this is not the case.These media agencies serve small and medium businesses as well and their services are extremely important for the sustainable development of any company. How? Let us see.
Ambient Advertising: The Smart Way of Getting Your Brand Noticed
Ambient media advertising refers to placing ads on unusual objects and places, where generally it is not expected to be. Media marketing agencies make the most of this form of advertising by combining the available medium with state of the art visuals, lights and forms to create the desired effect.
A major boost for the Experiential Marketing unit at Khushi
Khushi believes in constantly churning out new initiatives to serve the ever-increasing needs of its clients. In this vein, we try to continuously re-invent ourselves to bring something new to the table or to enhance an existing service.
PVR Cinemas – The Undisputed Leader of the Cinema Exhibition Industry
When we think of multiplexes, luxurious cinema viewing, 5-star movie watching experience, the name that comes first to our minds is undoubtedly PVR cinemas. In a timespan of two decades, PVR cinemas has managed to firmly plant itself at the topmost
Shopping Mall Advertising Advantages
Of the numerous platforms available today to advertise and target your desired audience, one of the most innovative and effective platforms is advertising in shopping malls. Shopping mall ads offer great scope to connect with your target audience in plenty of ways.
Coffee Shops & Experiential Marketing – The Perfect Blend
Experiential marketing aims to connect consumers with brands through one-to-one interactions, thereby lending a personal touch and creating long-lasting memories. It revolves around the concept of allowing the potential consumer to experience the brand …
BigCineExpo 2016 – 23 & 24 August, 2016
BigCineExpo 2016 is a much anticipated event which will bring all the stakeholders of the cinema industry under one roof. It promises to be an interactive platform for the entire fraternity of the cinema exhibition industry including Theatre Owners, Design Consultants…
Ambient Media Advertising Is Here To Stay
Marketing communication is a field which is ever-evolving. As such, it poses challenges for the marketer to consistently come up with innovative ways to catch the audience’s attention. Going further it does not suffice to merely catch the audience’s attention…
Latest trends in experiential & innovative marketing
Previously advertising was all about static illustration and coming up with a catchy slogan. At that time the above was sufficient to get the message across to the existing and prospective customers…
Reasons for advertising in shopping centres
In today’s world, shopping centres have become big business as they have a multi-storey structure that houses many shops selling various products as well as services. Being a shopping destination for many people…
Smartest advertising via cinema
If a business house is ready to get the word out about its business to the world, one of the important steps that need to be taken is to select the right advertising medium where the business will be promoted..
Top 3 Cinema Chains In India
Multiplexes have re-defined the movie going experience for cinegoers. Today a visit to the multiplex goes beyond merely spending the stipulated movie run time at the cinema, to enjoying a complete experience of comfort, luxury, ambience and a delectable F&B spread to boot…
Shopping Malls – The Perfect Avenue for Experiential Marketing
Experiential marketing is all about creating the right buzz at the right place at the right time. It is about creating an experience that the customer can take away with him and talk about to his friends and family. One of the best places to conduct an experiential marketing campaign is undoubtedly a shopping mall…
Advertising in Coffee Shops
A coffee shop or café primarily serves hot coffee and related coffee beverages, tea and other hot as well as cold beverages, light snacks, muffins and pastries. Coffee shops largely serve as centres of social interaction. They provides patrons with a place to congregate, talk, read, write, entertain one another and pass time..
Driving Innovation Through Ambient Media Advertising
Innovation and disruption are the buzz words today. Be it in any industry. The one who stands out is the one who innovates. In the current day business scenario, innovativeness has become a major factor in influencing strategic planning. In the long run, innovation can go a long way in sustaining business growth…
Branding At Airports
Branding is all about creating brand value and fortifying brand image and what better place could there be than the airport? With the rise of higher middle class and novo rich quickly climbing the ladder, the airports in India are experiencing a massive rise in air traffic. This is true not just for metropolitan cities of Delhi…
Mall Advertising- A Perfect Way To Have A Massive Impact!!
Malls have become a popular hangout destination for people in addition to being a popular shopping place. The facilities such as gaming zones, eating joints and multiplexes add to the attraction of malls. This makes mall a complete package. Also, with most of the malls selling right from electronics…
Relevance Of Hyperlocal Marketing In Cinema Advertising
Marketing to a well-defined highly localised set of audience is what hyperlocal marketing is all about. It involves using focused marketing efforts targeted for a TG within a local geographic location. Contrary to what may sound as a new buzz word, hyperlocal marketing has been around for ages, however, it is only recently that this term is gaining popularity….
Shopping mall advertising in india
Shopping malls are perhaps the most favorite “go to” place for most people, particularly the youth and there are plenty of reasons for that. The ambience, space, getting all your needs under one roof and a getaway from the scorching heat or thunderous rain- shopping malls undoubtedly remain the most sought after spot for the youth today…
Cinema advertising on the upswing
Cinema advertising is one of the fastest growing trends in the advertising space off late. It is a very effective medium to reach your TG in an engaging environment…
Marketing the need to look ahead
Do you think that hiring the Top Media agencies in India is sufficient to take your business to towering heights? It is a good move indeed, but you need something else to take your brand, service, or product to towering heights. As they say, “change is the crux of life”; it is true with marketing techniques at least. It is ever-changing and ever-evolving…
Marketing to the millennial
The term ‘millennial’ generally refers to the generation of people born in 1980s to 2000.
At more than 600 million, the Indian millennials form a sizeable chunk of the Indian consumer market. They are the people who have entered or are about to enter their prime spending years and offer a lot of potential for most of the businesses…
Cinema in your media mix
360 degree advertising is the buzzword in marketing circles. Let us understand the meaning of the term. It means a marketing strategy where every piece of information concerning a particular brand is communicated to the target audience through all possible channels…
Mall Advertising as a Means to Increase ROI
Mall Advertising need not be limited to just one or two methods of showcasing your brand in malls. You could use a combination of a number of promotional methods to provide a synergising effect on the overall impact of the brand communication…
How Can You Generate More Leads with Experiential Marketing?
There is a lot of noise about experiential marketing, and many people consider it a powerful solution for advertising a brand, product or service in an enthusiastic and challenging manner.
The Future of Cinema Advertising
If you ask experts about the most happening niche in the field of advertising in the recent years, then they will vote for Cinema Advertizing without a blink.
How to Effectively Advertise your Business with Promotional Items
Experiential Marketing is a specialized niche where brilliant minds work on innovative, groundbreaking ideas that take your business to new heights.
BEAT THE CLUTTER WITH AMBIENT MEDIA ADVERTISING
Traditional OOH v/s ambient media
Traditional OOH media has been around since decades. It is focused on marketing to consumers when they are “on the go” in public places, in transit, etc.
EMPOWERING YOUR BRANDS THROUGH EFFECTIVE MALL ACTIVATION
Mall activations are an ideal way to create brand awareness and to introduce new products or services to consumers. Mall activation is a concept that perfectly leverages the advantages offered by the ambient setting of a mall to deliver brand communication.
AMBIENT MEDIA ADVERTISING – THE MOST CREATIVE METHOD OF ADVERTISING
There’s a lot of buzz among marketers about this term called ambient media advertising. It is a relatively new breed of advertising that has caught the interest of marketers
How to Create Winning Experiential Marketing Ideas
Digital marketing rules the mindset of people today as the virtual world spreads the wings over every aspect of the business. Gone are the days when traditional brick-and-mortar outlets were the only source of revenues.
Shopping mall advertising in india
One of the most frequently visited places for many urban youngsters and families today is a shopping mall. What can be a better place to hang out with your friends and family than a mall? It’s the best escape from the scorching heat outdoors in a country like India
How cinema advertising Is becoming a Dominant tool of Advertising in India?
Cinema advertising in India is idiosyncratically effectual than other media due to its phenomenal recall value. Studies prove that watching an ad in the cinema gets processed consciously by our brains.
Cinema advertising is here to stay
Liberalisation and globalisation changed the face of the Indian market. There was a huge gush of brands entering the market. Suddenly the market was flooded with a deluge of brands offering similar or dissimilar features. Each of them wanted to grab the potential consumer’s attention first.
khushi Advertising bags the ‘Most Admired Ambient Media Agency of the Year’ award at CEF!
Khushi Advertising won the ‘Most Admired Ambient Media Agency of the Year’ award at the recently concluded Asia-Pacific Customer Engagement Forum & Awards(CEF) 2015-2016 Awards. ‘The Power of Consumer Insights for Customer Engagement’ was the theme for this edition of the CEF Awards.
Five reasons Khushi Advertising makes experiential marketing a great hit for you.
In the competitive environment today, it is certainly difficult to build long-term brand loyalty. People have an array of choices atcompetitive prices. Therefore, you need something different and more effective than the conventional means. Khushi Advertising is one of the topExperiential Marketingagencies in India.
Want to extract the most from experiential marketing? Here are some facts
The impact of experiential marketing is quite clear to those who have tasted the fruits of this incredibly spicy way of marketing. When you hire a seasoned agency like Khushi Advertising that runs a focused campaign for you, it is guaranteed that users find it well-executed and lively
Movie merchandizing, what explains the buzz around it?
Movie merchandizing no longer remains an alien concept for Bollywood today. It is the new-age marketing mantra. You see almost every film today getting released with a series of merchandize. This kind of branding has immense potential.From the perspective of movie makers, here are some prominent benefits:
Brand building is inevitable in the fiercely competitive business scenario today. As the brand owner of your company, you want to make it known to as many people as possible. There are several ways of doing it, but the service provider you hire chooses the best channel suitable to your marketing needs. Experts say that it is always good to keep a close watch on the latest trends that prevail.
A trade fair offers an incredible chance to deliberate and engage with business peer groups, stakeholders, clients and customers. JITO Connect 2016 offers an ambience and chance to establish a great connect to the marketplace. It is a grand event where a congregation of leading industries and brands across the country showcase their business. Khushi Advertising will be integrating with JITO 2016 Pune. Visit us at Stall 50, 51 Yellow Cluster JITO 2016, Pune.
Multiplex is the best place to watch films. There are more than 2000 multiplex screens in India, no wonder it attracts marketers for promoting their products and services. Today, cinema advertising agencies in Kolkata, cinema advertising agencies in Mumbai, are prospering with numerous retail & corporate clients wanting to advertise in cinemas.
From single screen to multiplex, cinema advertising traverses a long way in India
Air-conditioned hall, magnificent surround sound, comfortable pushback seats and delivery of popcorn and ‘samosa’ right at your seats; it is a common scene in a multiplex. With movie watching becoming more and more exciting, multiplex advertising in India takes the commercial advantage of it in a creative manner.
With the success of multiplex, cinema advertising is a preferred medium
Cinema advertising in India has seen a series of transformations in last fifty years. From the most primitive method of announcing the release of the films in Auto Rickshaw or bullock carts, it has traversed to the world of online promotions, star-cast visit, and integrations.
Why is In film Advertising India an instant hit?
Integration of brands with the film content becomes greatly popular nowadays. In fact, it reaches to such levels where it not only helps film producers to bring down promotional costs but also makes the brands immensely popular.
Advertising in Cinemas is an excellent ROI for any Brand
Studies and market research reveal that a large chunk of entrepreneurs believes in ambiance marketing. Among several aspects of on-the-spot marketing, ambient marketing is one of the popular ones. As multiplex sector takes a giant leap in India
Many a small are made large by the right kind of advertising
If you can be this successful without advertising, imagine how well you can do with it. Advertising is the fastest way of reaching out to the people, it helps in generating leads to your business. Advertising is like a wind, it spreads everywhere to every person it is needed
Place Your Brand at The Apex With Experiential Marketing Ideas
Since, bygone days, effective marketing strategies have been the greatest tool for catapulting businesses and brands to the summit. However, time bears testimony to the shift in the distinctive preferences of audiences. Therefore, for creating a unique niche for your business
For Ambient Media Solution In Film Advertising
The business nowadays not run on word of mouth publicity, they need a well-planned advertisement for them. To start a business, few things you need to have are money in your pocket, people, planning, branding, advertisement, and marketing strategy. The marketing strategy depends majorly on the advertisement. It has the ability to attract the population.
Cinema Advertising – Effective Way of Advertising
Cinema from years has been a catalyst to ‘together time’ for couples, friend’s families, and peer groups and hence the involvement of bonding over the shared experience of a film rates much more than any other entertainment avenues.