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Case Studies

KHUSHI ADVERTISING AND SOCH APPARELS REDEFINE AVANT-GARDE IN A FIRST OF ITS KIND AMBIENT ADVERTISING CAMPAIGN

 

 

Brand: Soch Apparels Pvt. Ltd.

Brief: Brand promotion through Innovation / new media launched

Location: Forum Mall Koramangala, Bangalore & Inorbit Mall Cyberabad, Hyderabad.

Duration of activity: 30 days / 1 month.

Strategy and Execution:

A never seen before medium – Escalator Handrail Media was used for branding. This attractive branding medium was the first of its kind to be introduced and used in India. People using the escalators were pleasantly surprised to see this vibrant branding on the otherwise dull black handrails.

Result:

1st ever brand to experience this Innovative media in India, hence highly appreciated by the target audience. It acted as a call-to-action medium as it immediately directed customers to the store, increasing footfalls and creating buzz.

 

SKYPE LITE ASSOCIATED WITH KHUSHI ADVERTISING TO ENGAGE MOVIEGOERS WITH INNOVATIVE BRAND ACTIVATION IN MULTIPLEXES

 

 

Client: Skype Lite App (Microsoft)

Brief:

Brand Activation & Promotion in Multiplex during “Bahubali – The Conclusion”

Brand Awareness through Customer Engagement Activity

Skype Lite App Download by patrons

Location: 13 Cities

Delhi-NCR, Mumbai, Bangalore, Pune, Bhopal, Chennai, Hyderabad, Kolkata, Ahmedabad, Amritsar, Jaipur, Lucknow, Surat

Duration of activity: 2 Weeks

Strategy and Execution:

A (4’x4’) setup in multiplex with Skype Lite branding

Customer engagement through Skype Lite photo frame for photo –opp

Promoters, to engage & interact with the patrons regarding the features of the app as well as to urge them to download it.

Gratification for selected patrons in select locations

Result:

Approx. 1.6 million eyeballs.

6.61 Lacs app downloads (the activity was supported by cinema advertising during Bahubali – The Conclusion movie.)

Increase in brand awareness.

Skype Lite’s brand activation campaign was spot on!

 

PANASONIC

 

 

Brand: Panasonic (Washing Machine Division)

Brief:

Brand Activation & Promotion for Panasonic Foam Premia Washing Machine in Multiplex during Tubelight Movie.

Create Brand Awareness through Customer Engagement Activity.

Distribute Discount Vouchers.

Location: INOX, R-City Mall – Mumbai

Duration of activity: 3 Days (Fri, Sat, Sun). Dates: 23rd to 25th June 2017.

Strategy and Execution:

Activation commenced on the release date of Tubelight and continued over the weekend, when the footfalls were the highest.

6’x6’ setup in the multiplex with Panasonic Washing Machine branding.

Product Display at the setup with a LED Screen to highlight key product features.

Customer engagement through an entertaining Pick & Fold cloth game, a Soft Board with Stain Master features & I Love Panasonic photo frame for the Photo Opportunity.

Use of Promoters to Engage & Interact with the patrons to educate them about the technology & features of Panasonic Foam Premia Washing Machine and for voucher distribution.

Result:

90 Families engaged for product demo at the setup

950 Vouchers Distributed

 

Essilor India

 

 

Brand: Essilor India

Brief:

Increase Footfall in popular optical stores in Chennai which sell Essilor

Database generation through brand activation

Create awareness about Essilor Products

Location: Chennai City (7 stores of McDonald’s )

Duration of activity: 1 Weekend (Saturday, Sunday)

Strategy and Execution:

Free eye check-up for people in birthday party area in McDonald’s

Registration for free eye check-up to generate database

Instant F&B gratification for people participating in the eye check-up

Discount voucher distribution to create footfall in the 7 optical stores located in the vicinity of McDonald’s

Tent cards with Essilor branding at McDonald’s to create awareness about the activity

Result:

Approx. 15000 Eyeballs

750 Eye Check-Ups

The success of this activity prompted the client to repeat the same activity in the very next month at 6 McDonald’s stores in Chennai.