Multiplex is the best place to watch films. There are more than 2000 multiplex screens in India, no wonder it attracts marketers for promoting their products and services. Today, cinema advertising agencies in Kolkata, cinema advertising agencies in Mumbai, are prospering with numerous retail & corporate clients wanting to advertise in cinemas. With most of the movies touching the magic figure of 100 Cr, footfalls in multiplexes has shown an increasing trend year after year. Disposable income group of people are ready to spend because the experience of watching movies in these world-class cinemas is amazing.
Statistics show that the market is pretty exciting
You name an international brand, and you have it in India. International film distribution companies find a huge marketplace in India and have concrete expansion plans of five or ten years down the line. Among the top players running pretty close to each other, Inox shows immense resilience and spirit. As a result, advertising in INOX is a success mantra. Cinema advertising agencies in Pune and other big cities showcase them in Inox theaters. They are also advertising in CInepolis & PVR there.
The economy of scale is the biggest strength of India. On an average 30+ films get released every week including Hindi and 10 other regional languages. The estimated number of movie tickets sold in a year is approx. 4 billion. The figures are jaw-dropping. Cinema Advertising is one of the most lucrative modes of promotion. Irrespective of critics debating about cinema as an advertising medium; in-cinema advertising advantages & disadvantages, is surely a promising niche.
Small or big, all cities are fit for it
Digitized in-Cinema advertising is a hot cake which arouses the interest of PAN India advertising agencies.
If any brand has made an ad-film the marketer can showcase the same on TV and mix it with cinema advertising. This may increase the effective reach & ROI in their plan.
Interestingly, in-cinema advertising is also relevant for the metros or “A class cities”. Cinema advertising agencies in Punjab, Advertising agencies in Ludhiana, & advertising agencies in Chandigarh enjoy equally golden business opportunity as cinema advertising agencies in Hyderabad. Since the look and feel of multiplexes is same across the country (because all multiplex chains have stringent quality norms and guidelines), the market response is also identical. Reports say that there is a humongous opportunity in the Tier II and Tier III class cities where the market is completely unexplored. With more multiplexes coming in these cities, advertising agencies in India will have exciting cinema advertising advantages, & revenues to explore.