There are many brand promotion companies in India which choose such populous airports to market their brand names. Airports are considered to be one of the best places for the marketing of a product because there is an accumulation of a number of people like businessmen, affluent families, top rung professionals, etc. Airports have a perfect environment for a 24-hour brand promotion.
There are many ways to promote a brand in an airport. An airport lounge is considered to be the best place for marketing purpose. Some of the ways are mentioned below:
- Try to make the marketing strategy highly customizable
Digital marketing can be practiced in airport lounges. You can promote your brand in those digital screens so as to garner the attraction of a maximum number of audiences. You can even change the design of the ads with the change of time of the flights’ departure and arrival schedules. This is one of the most innovative advertising techniques.
- Try to place attractive wall wrap ads at the airport
Make an attractive wall wrap ad and place it at the busiest corner of the airport. It has been seen that passengers even wish to take pictures with those attractive wall wrap ads.
- Mobile Marketing
This is one of the most modern mobile solutions that can personalize your brand and communications. It is better to use a web-to-mobile friendly browser that has SEO-enriched content to increase traffic ranking. Many mobile communities allow airlines to check and meet the requirement of the customers.
- Circulate pamphlets
Another cost-effective method which can be practiced is the distribution of advertising pamphlets of the company to the passengers. You can also offer napkins as well as sample handouts.
It has been seen that airport lounges are one of the best places to market brand names as they help to reach the intended audience or a particular geographical location. This is the place where most business professionals, top rung executives and other important people from diverse backgrounds spend their spare time before boarding the flight. This is the reason why they are more targeted. You can even take the help of the digital advertising platforms of the airport lounge. They are basically an oasis of peace and carry with them an air of exclusiveness.