Any advertising medium or tool is judged on the basis of its effectiveness to reach out to a maximum number of people, the investment made for it and the benefits accrued out of it. And in the current market scenario, investing in advertising in airports seems like an innovative advertising technique. This is due to the fact that more and more people seem to be opting for flights as a means of transport.
Airfares in India have become slightly cheaper and thus, seat occupancy is becoming higher. As a result, the audience is getting diversified thus, letting you reach more people with your advertisement. This fact is being recognised by an increasing number of brand promotion companies in India and thus they are hiring top media agencies in India to put up their adverts.
To make your advertisement more rewarding, you should keep a few things in mind. From a marketing point of view, each piece of property at an airport has a unique significance. Placing your ad near a coffee shop or a restaurant is guaranteed to garner more interest than if you place your ad in some remote corner. Various innovative methods like wall wraps, standing kiosks and display panels are used to catch the attention of potential buyers.
Display panels and LED screens in airports are usually very stylish and bright. The moving images on these big screens often catch the attention of the buyers.
One more thing to be noted is the fact that airports are good for both B2B and B2C advertising. B2B is especially more effective as many people travel for business purposes. There is a good chance that they are people with significant decision making powers for the companies they work for. They are usually very conscious of their surroundings and have higher chances of responding to these advertisements, thus increasing the conversion rates of your ad.
If it is something that concerns them, they will look it up on the internet. As a result, your other advertising channels are also getting complimented. If these people are popular on social media, then your sales can skyrocket just by one single post from them.
Due to all kinds of security checks and other general activities, people have to spend a considerable amount of time at an airport before they can board their plane. As a result, the chances of your advertisement being noticed are higher. Also, you can reach out to international customers as well, hence increasing the market of your business.
Airport advertising in India has great potential and will certainly become one of the key methods of advertising in the future. So you should definitely jump the gun and reap in the rewards before it becomes trendy and popular.