People are always looking for things that solves a problem for them and makes their lives easier or even happier than they were without it. That being said it is often the case that more than one person comes up with a solution to a single problem and in that case, the one which makes its solution known on a large scale first is the one that has an edge over the rest. The way to do that is advertising which has been the difference between success and failure as many companies have found out.
The kind of advertising that you do is hugely important as just making yourself known isn’t enough, not by a long stretch. Innovative advertising practices are emerging to be popular amongst consumers and are contributing to revenues in a big way. Over the years, some advertisements have become a part of pop culture as well. A phenomenon like that is bound to reflect on the business financially as well. Now, more than ever, advertising has become a key facet of running a business and separates good companies from great ones.
The advent of social media has increased the number of channels and each channel has its own unique significance in the marketing ecosystem. Some channels are appropriate for certain kind of products and services and recognizing that is important, otherwise every penny spent is nothing but money down the drain. Thus, the internet can be your biggest ally or your greatest hurdle depending on how you approach it.
But, innovative advertising isn’t just about the internet. Experiential advertising is something that the internet cannot offer a lot of times and that’s where traditional advertising channels like advertising in malls kick in. The growing population and the elevation in standard of living is driving people to malls and tier 2 and tier-3 cities will soon be included in this change. Companies have to realize that advertising in malls is not gaining importance without any reason. Malls are one of the best avenues for conducting branding and experiential marketing campaigns. The choice of malls has to be made on the kind of audience you want to attract and target for a certain product. This is, in fact, true for advertising in any form. Know your customers before, during and after the sale and you’ll get to serve them again. So, if you are a business, go out there and make every impression count.