Airports have emerged as an effective avenue for targeting affluent families, top executives, businessmen, policy makers, NRIs, Indian and foreign tourists, top-rung professionals and more. They offer ample opportunities to engage travellers through branding and activations at various spaces inside the airport.
Vadodara has emerged as a major industrial hub in Central Gujarat, attracting entrepreneurs not only from Gujarat, but from all over India. The number of air travellers to and from this city on the rise. Travellers spend a significant amount of dwell time in the airport and have sufficient time to notice and absorb any kind of advertising communication. Gujarat’s knowledge capital, Vadodara has one of the oldest and largest English medium universities. The culture of this ‘Sanskari Nagari’ is dynamic and vibrant. The city is a hub for education, heritage, culture, industry and commerce. Tourism in the city is flourishing and air traffic is on the rise with the new terminal being inaugurated by our Prime Minister, Narendra Modi.
Star Plus recently utilised the ample space at Vadodara airport to promote its new show ‘Qayamat Ki Raat’ through eye-catching Hand Installation. They managed to grab eyeballs and generate buzz through this branding.
There are many such ways in which customers’ experience at Vadodara airport can be enhanced by engaging and educating them.