A pioneering branding campaign of Soch Apparels took the ambient media industry by surprise in Forum Mall Koramangala, Bangalore & Inorbit Mall Cyberabad, Hyderabad. This campaign which ran for a month, involved innovative branding on escalator handrails in malls. This ground-breaking media has been brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia Digital Imaging and OOH firm Maverick Media.
This innovation gave Soch a new moving format for branding which was eye-catching and powerful. This novel medium helped the brand to communicate to its target consumers and direct them to their store in these malls. The aesthetically pleasing media made the otherwise dull, black handrails very vibrant and ensured maximum eyeballs. This unique medium allowed the brand to convey their brand message in a clutter-free manner. It acted as a call-to-action medium as it immediately directed customers to the store, increasing footfalls and creating buzz.
This is yet another instance where a client has trusted Khushi for the best solutions to their branding requirements and we have not failed to deliver. Any first mover advantage we can offer our clients is always desirable. We are proud to be a part of this campaign which marked the launch of a new ambient media format in India. Khushi is the fastest growing ambient media agency in India. We provide our clients with exciting ambient media solutions & innovations in leading malls, multiplexes, airports, hypermarkets, departmental stores, coffee shops, gymnasiums, restaurants, entertainment zones and other avenues in India. With presence in 33 cities, our strong team of 230+ professionals services 350+ leading brands pan India.