With the rise in the number of shopping malls in India, shopping mall advertising is one of the most innovative and effective ways to target audiences across a wide spectrum of buying habits. Mall advertising agencies in India should realize the potential that exists in advertising to people in the exciting atmosphere of a shopping mall. Mall advertising offers quite a number of advantages as compared to other traditional modes of advertising.
In a mall, a customer is in the mindset to purchase. In this, the advertising media can reach out to him or her and influence his product buying decision. Suppose that the customer is going to buy product X. Now on the way to buying it if there are enticing advertisements of product Y, the customer has a maximum chance of being swayed in his or her decision and chances are there that he or she will buy product Y. In this way, effective advertising of brands increase the brand awareness.
In a shopping mall a person may come for shopping, visit the food court, or even want to hang out with friends and family. No matter the purpose, the person is in a default buying mode and is susceptible to buying things even if he does not need it immediately. In this regard, if there are large and sophisticated banners and cutouts promoting a specific brand in the way of the potential customer, he will be inclined to be influenced by the advertisement and check out the product. This exercise increases brand awareness and there are high chances that the product will be tried out and purchased.
Advertisements in malls can be in large and eye grabbing positions. When a customer is moving from one part of the mall to the other, there will be maximum engagement with the strategically placed advertisements and in this way the brand awareness will increase. The customer will constantly be engaged visually with the brand advertisement, and even if he does not buy on the first go, his subconscious will push him towards checking out the brand.
The shopping mall offers the unique opportunity as the advertisement and the shops are right next to one another. There have been innumerable instances where customers without an intention to buy have succumbed to top of the line advertisement efforts and have gone ahead to purchase the brand. Thus, as we can see, mall advertising is one of the best ways to increase brand awareness.