Mall Advertising need not be limited to just one or two methods of showcasing your brand in malls. You could use a combination of a number of promotional methods to provide a synergising effect on the overall impact of the brand communication.
There are innumerable shopping mall promotion ideas. You can choose to select any one or all of the following options-
Branding – you can create visibility by putting up hoardings, posters, standees, drop downs, backlits, danglers, etc. A smart combination of these mediums can create substantial visibility and impact for your brand.
Experiential Marketing – the marketing industry is very well aware of the advantages of experiential marketing campaigns. Malls prove to be one of the best spaces to undertake an experiential marketing campaign due to their ambient setting. Plus, people who visit malls are in a relaxed frame of mind. They are not in a hurry to just shop on the run. They are more amenable to advertising communication and they don’t mind spending time on exploring new products and ideas. This lends itself as an excellent opportunity to engage this audience in a one-on-one communication and discuss with them how they could benefit by using your brand. This also gives a chance to the marketer to get immediate feedback and address any issues or concerns of the consumer. They say seeing is believing and here the consumer can be given a chance to touch and feel the product, which can be very reassuring for the customer. You can set up kiosks or stalls and provide samples, give-aways and product demonstrations.
Innovations – who says you need to follow pre-defined or well-established ways only of advertising in malls? Create disruptive communication and grab the attention of every consumer who sets foot in the mall premises with your innovative promotions. From larger than life cut-outs to 3D holograms, the options to attract the consumer are limitless.
When a clever mix of the above methods is employed, the results can be magical.
They can help the marketer to achieve the following –
- Create / increase brand awareness
- Reinforce brand positioning
- Target specific TGs in specific locations or areas
- Create database of potential consumers
- Greater chance to influence purchase decision
- Immediate feedback
- Repetitive exposure to brand communication by using all the above avenues leads to higher brand recall
- Increase in trust and confidence in a brand
- Generate positive WOM
Such campaigns, when they are made a part of the overall integrated marketing campaign, can lead to short term as well as long term benefits. The investments made on these campaigns pay good returns as many of these benefits create long-lasting impressions. They may or may not result into immediate sales, but they definitely lead to an increased affinity towards the brand, which is an unmatched Return on Investment for any brand.
Khushi Advertising is the leading mall advertising agency in India and takes pride in providing optimum ROI to all its clients. This is the reason why our clients trust us to design the best mall advertising campaigns for them.