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Prince Pipes

PRINCE PIPES OFFERS ‘GOLD’EN CHANCE TO PATRONS TO PARTICIPATE IN THEIR ACTIVATION CAMPAIGN AT MULTIPLEXES

 

 

Brand: Prince Pipes and Fittings

Brief: Brand activation & promotion of Prince Pipes during the movie ‘Gold’

– Customer Engagement Activity through Mall Activation.

– Create buzz about the brand and increase footfall in the Latin Quarters’ store.

Location: Mumbai (Thane), Ahmedabad, Surat (1 each city)

Duration of activity: Days (15th August to 23th August 2018)

Strategy and Execution:

– A (4’x4’) Setup in Multiplex with a larger than life hockey stick made of actual Prince Pipes (since the movie is based on hockey) and a cut out of Akshay Kumar, the brand ambassador of Prince Pipes.

– The hockey structure was painted in golden colour to give it a royal & premium appeal.

– Consumer Engagement through selfie contest.

– Selfies to be uploaded on Facebook by tagging Prince Pipe’s official Facebook Page and mentioning #zerodefect.

– Select patrons were gratified with Saregama Carvaan.

Result:

1, 00,000+ Eyeballs

100+ Selfies Clicked and Uploaded