Of the numerous platforms available today to advertise and target your desired audience, one of the most innovative and effective platforms is advertising in shopping malls. Shopping mall advertising offer great scope to connect with your target audience in plenty of ways. Malls offer the perfect ambience and setting to deliver some of the best innovative ad campaigns. With more and more shopping malls springing up in major cities and towns, it has now become a very viable and wise option to advertise in shopping malls.
Some of the best shopping mall advertising advantages are:
(i) A person visiting a shopping mall may not necessarily be going there to shop. He/she could be there to visit the multiplex (which is inside the mall), to visit the food court or simply to spend some leisurely time with friends or family. However, whatever the purpose of the visit, he/she cannot possibly remain oblivious to the branding or promotion activities of various brands in the mall. Hence, there is almost a negligible chance that advertising in shopping centres goes unnoticed or wasted.
(ii) Shopping malls have the unique advantage of advertising the product, as well as offering it for sale under the same premises. This makes it easier to entice the shopper to make a purchase decision. Other means of advertising like TV, radio, print, etc. do not possess this advantage.
(iii) Following from the previous point, since the product advertisement and display are under the same roof, an exciting product advertisement is also likely to draw the customer to the store for impulse buying.
(iv) Advertisements in malls are positioned at just the correct level to provide excellent view for maximum visibility and awareness. Innovative mall advertising ideas can add to the overall appeal.
(v) Ad placements in key, high traffic locations can garner high reach and as well as frequency through repeated exposures. This increases brand awareness and strengthens brand recall.
(vi) Hyperlocal marketing is easily possible in shopping malls. A brand which has its store in the vicinity can draw maximum advantage by advertising in a shopping mall.
(vii) Also, advertisements placed in malls can be tailored to suit the tastes, preferences and buying pattern of shoppers of that region. This is one more application of hyperlocal marketing through shopping malls.
Advertising in malls offers the above and many more advantages. Mall advertising companies can provide novel shopping mall advertising ideas. So, step up and take your brand a notch higher with striking advertisements in shopping malls now!