Khushi Advertising was entrusted with delivering an effective mall branding and mall activation campaign for Ikon Retail Pvt. Ltd., for their brand Latin Quarters. This mall advertising campaign was carried out in DLF Mall of India, Noida, Delhi/NCR. The objective behind this innovative mall branding and mall activation campaign ideated and executed by Khushi Advertising was to create buzz through experiential marketing and customer engagement. The activity involved a number of elements to create excitement. The setup in the atrium included prominent branding elements and a large LED screen, which doubled up as the venue for engagement activities with the audience. The activation involved a jigsaw puzzle and many other interesting games showcasing the brand’s clothes and accessories, exciting photo opportunity with trendy props and attractive takeaways such as photo printouts, exciting gifts and discount vouchers.
This mall advertising campaign was conceptualised, planned and executed by Khushi. The brand activation centred on encouraging audience participation, increasing brand awareness and store footfalls. This striking mall activation campaign garnered massive eyeballs and led to huge incremental footfalls at the Latin Quarters store. Khushi is a veteran agency in the ambient advertising domain, with mall advertising and brand activation as one of our key strengths. We proved to be the perfect partner for Latin Quarters to promulgate their brand message. Latin Quarters was able to generate buzz and drive home their message through this activation and subsequent WOM.