Time has become a huge constraint in people’s lives and as a result of that, people are trying to save time as much as possible, especially while commuting from one city to another. Which has led to a drastic increase in the number of people travelling by air on a daily basis which means more outbound & inbound tourists at the airports. This is why airports have become a hub for advertising especially in India where airfares are becoming cheaper and cheaper, hence making air travel affordable.
To make airport advertising more rewarding, there are a few things you should keep in mind. That is, every piece of real estate at an airport is of unique significance from the marketing perspective. A lot of people don’t realize that airports are great for both B2B as well as B2C advertising. Once brands acknowledge this fact, they will be in a position to divide their market spends more strategically.
B2C & B2B work especially well at airports as a lot of people are travel for business purposes and there are high chances of them being at the decision-making level at their respective firms. These travelers also spend a lot of time at the airports, hence they tend to be more aware of their surroundings and are more likely to respond to these advertisements. They often tend to see a particular advertisement and if it interests them they go online to gather more information and eventually even buy the product. Some of them also have a huge social media following and a single post about your product could simply skyrocket your sales.
As mentioned earlier, an increased percentage of people belonging to different economic demographics have started to travel by air. What this means is that there is a chance for companies to advertise an increased variety of products at airports. A lot of consumer brands are creating awareness and generating leads via airport advertising and this will only continue to rise.
In this era of globalization, airport advertising is highly underrated due to the preconceived notion that they will be extremely expensive, which is definitely not the case. The returns from advertising with this medium is only going to rise in the years to come and companies who take advantage of this sooner will be one point ahead of their competition. Travelers too will have a nice trip with lots to consider over the course of their journey.