Studies and market research reveal that a large chunk of entrepreneurs believes in ambiance marketing. Among several aspects of on-the-spot marketing, ambient marketing is one of the popular ones. As multiplex sector takes a giant leap in India, the potential of spot advertising is unlimited. The estimated growth rate is expected to be 20% every year. It is needless to say that Advertising in cinemas emerges as a promising area.
Isn’t it astonishing that in a country where people did not know what is ambient media all about a decade ago becomes one of the fastest consumer of ambient Media. Technology is the impact of globalization and economic reforms that are earning a good yield for the entertainment sector. Today, Indian Cinema is getting more revenues from new-age multiplexes than single screens. Hence, marketers find it a great place to promote their products and services.
What makes Advertising in cinemas so much lucrative?
In the Indian context, it has been a surprising element because nobody had imagined such a phenomenal growth. As the chains of multiplexes consolidate, merge and amalgamate, the growth rate takes a great boom. With the sector getting organized further, marketing experts see a bright future. Also, enhancement in technology makes the multiplex screens of small towns better than earlier experience. The List of cinema halls in India in the small towns gets extended further for ambience marketing.
Increasing awareness is another big reason for the astonishing increase in this new niche. Due to Cinema advertising advantages, not only big corporate houses but small and medium entrepreneurs also get attracted to it. The effect is more prevalent not only in big cities but also the smaller towns. Here, small and medium class business gets promoted through ambient advertising. With giant international players coming in the Indian Multiplex market, the future looks extremely good.
Good Planning with Cinema Advertising agencies yield Fantastic Results
Experts always emphasize the importance of hiring a seasoned service provider. When you seek services from an experienced service provider, it is sure that the investment is beneficial from all aspects. It prompts the best ads at the best places because of an in-depth knowledge of the marketplace. It guarantees that your products will get the maximum eyeballs and keep alive the interest of spectators. Smart and new-age entrepreneurs who want to be in tune with the changing times invest in this new niche and achieve fantastic business benefits. Khushi Advertising is a Pioneer in Cinema Advertising in India and help brands with Effective Reach and ROI