Shopping malls receive huge footfall traffic on a daily basis, especially on weekends. Therefore, it seems like any city landscape is incomplete without shopping malls in today’s time. A few decades ago, shopping malls were limited to some economically developed cities in India, such as Mumbai, Delhi, Bangalore, etc. In today’s era, mall culture has boomed drastically, even in rural areas. For consumers, malls have convenient infrastructure that offers different kinds of facilities, such as eateries, entertainment zones, and shopping outlets under one roof. Therefore, if you are thinking of promoting your products and services in shopping malls, then it might be beneficial for your brand. It enables excellent visibility while helping you open up new marketing avenues that can be money-making for the brand. 

Also read: What Exactly Is Mall Advertising? Why Should You Invest In It?

You must be aware of some strategies when thinking about mall advertising. Read this blog carefully to learn about some effective strategies that you can adopt:

 

5 Strategies For Mall Advertising in India

Spot Marketing:

Spot marketing can be beneficial for your brand if you have a retail outlet in a shopping mall. This is because, here, you think of innovative and creative ways to advertise your products. Spot advertising involves distributing product samples, giving demonstrations of the products, and putting up posters and banners. If you are looking to involve spot marketing in your overall advertising and marketing strategies for your brand, then you must choose the Khushi Ambient advertising solution. This is one of the largest mall media agencies that has acquired more than 11 Nexus malls nationwide.

Also read: What are the benefits of advertising in Malls? How is it effective?

Flash Mob Activities:

Flash mob activities refer to the performances and activities performed by a group of people just to engage the audience and convey their message. The major aim of this activity is to grab the attention of the audience so that they can recall the products and services in the future and can bring traffic to the store. This can include the performance of a few dance steps, group songs, talent hunt activities, yoga, martial arts, and many more. The footfall traffic in malls is higher nowadays, and hence flash mob activities can be beneficial for the brand to generate higher sales and to enhance the overall brand image and brand value. 

Display Packages:

Display package advertising can be cost-effective and profitable for the brand as it works really well in the shopping mall. This is both profitable and cost-effective because it offers space and increases visibility to the audience as well. Hiring 10 feet or even 7 to 8 feet would be sufficient to advertise products and services to the audience who visit the mall. Display packaging involves portable podiums, portable literature stands, full-height displays, tabletop displays, and retractable banner stands. Get in touch with Khushi Ambient Advertising Solutions today to unlock all your advertising and marketing queries for your products and services. 

Experiential Marketing:

This kind of marketing campaign can help you make stronger bonds and connections with the target audience in a memorable and fun way. Experiential marketing campaigns are beneficial when it comes to generating positive responses from the audience regarding the brand’s products. Experiential marketing can only be successful when the right audience is targeted at the right time and right place. This is a type of engagement marketing as it increases brand awareness, creates a positive brand perception and interacts with the public. The Khushi Ambient Advertising solution will enable a seamless experiential marketing experience with the help of an experienced team and experts in this field.

Contests:

Contests and different types of activities can be the beneficial type of shopping mall advertising to develop effective brand names. The brand can consider using lots of user-generated content as it can be engaging, entertaining, and interactive for the audience at the same time. Shopping mall contests involve sweepstakes, text contests, photo contests, pick your favorite contests, and discount coupons. The new brand can use this for better customer engagement and to generate higher sales in the initial period of the brand launch. Try out a content marketing strategy to enhance the overall brand awareness and retain the customer for a period of time.

Why Khushi Ambient Media Solution?

We have been offering outdoor advertising services nationwide for many years and we also help our clients select the right areas to advertise as per the demographics of their targeted audience. Parking, standee, danglers, washroom branding, sampling, food court, elevator branding, escalator, drop down, kiosk, and promotion are some of the services we provide. If you are also looking for a shopping mall advertising solution, To learn more about our services, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.