A shopping mall is a blessing in disguise for people who hate to spend hours shop hopping from one end of the market to another. Shopping mall advertising reaches consumers who are already geared up to spend money. Add to that the scorching heat, pouring rain or chilly winters can be a very tiresome and messy affair. A shopping mall is an answer to such woes. Shopping malls are cropping up all over India at a very fast pace. One of the prime reasons for this is the convenience and the ambience that they offer. A person can satisfy most of his shopping needs under one roof and that too with a plethora of comparable options. Malls are no longer just a destination for shopping. They have evolved over the years and today they offer a complete retail and leisure experience as they house cinemas, food courts and other family attractions besides the high-end retail stores. The plush ambience of malls adds to the overall appeal. All these factors put together have led to an increase in footfall and an increase in the visitor dwell time. Shopping malls are a favourite amongst the elite class and youngsters who are brand conscious. Naturally, it becomes an attractive medium for advertisers who wish to target this specific category of customers. Shopping malls provide the ideal environment to communicate with consumers as they are in a relaxed frame of mind and are open to brand messages. Hence shopping mall advertising is steadily gaining momentum. Shopping mall advertising is versatile and can be used in many forms.
Shopping malls are bustling with customers on any day and even more so on weekends. Advertising in shopping malls offers excellent opportunities to make contact with your target audience.Slow moving foot traffic and longer dwell times ensure that the advertising message gets noticed with options such as:
Conceptual Innovations & Activations
Kiosks & Promotions
Branding at the cash counters
Advertisers can select the best fit from the above options for advertising in shopping centres. Malls are also an excellent avenue for conducting experiential marketing events. Shopping mall promotion ideas, when creatively designed and planned, can directly result into increased brand awareness, brand recall and higher conversions from prospects to customers. Trust a renowned brand like Khushi to address all your shopping mall advertising needs.