Advertising is a critical factor for any type of marketing campaign as it ensures the overall success of the strategy. There are various types of advertising, and ambient marketing is one of them. Ambient is a kind of innovative advertising that is placed in unusual places and challenges the audience’s intelligence and grabs attention. In the field of advertising, selling your product is not the only motive! Brand awareness and building the right brand identity are equally important, and to help with these, ambient media is an effective medium. In this blog, we will discuss ambient advertising, its benefits, and the types of ambient advertising currently being used by industries.
What is ambient advertising?
Ambient advertising is a marketing technique that focuses on arousing emotions in the target audience using interactive measures, visuals, and graphics. The major motive behind using this marketing technique is to either surprise or entice the audience in a positive manner. This advertising technique uses the environment in unexpected ways to drive engagement with ads and also provides additional information such as terms and conditions. Ambient marketing also places a direct impact on the minds of the customers, hence making it an effective way to communicate with target customers. Khushi Advertising is the fastest growing ambient advertising agency that has over 2700 multiplex screens. Khushi is also a type of one-stop agency where you can get all types of advertising and marketing solutions.
What are the advantages and examples of ambient advertising?
Engagement: Ambient marketing helps in engaging people with the help of unexpected ways and techniques of marketing. Khushi uses various different types of graphics and visuals just to grab the attention of the targeted audience at different places such as airports, cinema multiplexes, malls, hypermarkets, and also digitally. This dynamism is used by advertising agencies as customers not only build relationships with the brand but also with the advertising agency because of their uniqueness and efforts. Cinema advertising has an enormous impact on the minds and eyes of customers as they can’t skip the ad and are likely to be focused on the screen. This ensures a longer attention span and builds engagement. Khushi is a master of cinema multiplex advertising as chosen by PVR, INOX, Cinepolis, Carnival Cinemas, etc. As a result, a healthy ecosystem has emerged that is providing platforms for the industries to get engaged with their customers.
Creativity: Ambient marketing is the way to overcome issues that are commonly faced by traditional marketing through using more innovation, creativity, and result-oriented techniques. Since ambient marketing uses unexpected and unique ways to engage the customer, its ads are extremely creative and successfully reach the level of expectations of the clients. Khushi ambient advertising agency is so creative as it does all the possible creative ways of advertising such as flyers, mini-applications, and vouchers are used to directly grab the attention of the customers. It is also essential for ambient advertisements to encourage viewing their product in a different manner than what customers typically expect from the brand. For example, cutouts, brand association, film integration, eye-catching posters, visuals, graphics, and so on. Airports are the perfect catchment areas for targeting businessmen, policymakers, Indian and foreign tourists, NRIs, top professionals, and many more. Khushi advertising agency does airport advertising and provides 24-hour brand promotion in an ambient environment.
Subtlety: Ambient ads are successful as they utilize the surrounding environment of the customers to encourage product engagement organically. This advertising technique doesn’t pressure the customers to purchase the products but develops a positive relationship between the customers and the brand and also between the customers and the advertising agency. Ambient advertising uses augmented reality and various technological methods to smoothly deliver the message of a brand to affluent customers. This is beneficial to creating buzz around your brand and to creating a long-lasting impact. The idea behind ambient marketing is to create a wow factor and to surprise the customers with its unique placement. For example, advertising behind the car is usual, but using wipers as a part of advertising will look different and will definitely catch the eyes of the customers.
Unexpectedness: Ambient advertising is something that always comes up with unexpected marketing tactics in unexpected areas, places, and environments. They surprise the audience with their unexpected strategies. This helps to increase customer excitement about the brand’s product and makes them more receptive to understanding and learning from the advertisement. Khushi advertising agency uses all the unique tactics and strategies through which larger engagement can be driven such as; lift advertisements, floor advertisements, cutouts, posters and so on. Furthermore; experiential marketing is a type of ambient marketing that tries to drive engagement by using unexpected tactics and creating unique experiences that reflect the essence of your brand.
If you also want to make your brand stand out from the crowd, then the Khushi Ambient advertising agency is here for you. We are the fastest-growing advertising agency that guarantees the forefront of creative brand activations and promotions. We provide complete advertising solutions at a variety of ambient locations such as coffee shops, malls, airports, multiplexes, hypermarkets, and so on. We believe in fulfilling the needs and expectations of our clients in the best possible manner.