Ambient Advertising | Experiential Marketing

An impetus to the Multiplex Advertising Vertical at Khushi

An impetus to the Multiplex Advertising Vertical at Khushi

At Khushi, we believe we need to be better today than what we were yesterday. We believe in putting our best foot forward. We believe that there is always room to do better. Hence we constantly work towards improving our services. One of our pivotal avenues for advertising is cinema. We are proud to be the top cinema advertising agency in India and we wear this crown with great responsibility. Our clients are our top priority and we don’t deter in going that extra mile to delight them. To further strengthen our roots, we have appointed Ms. Archana Yadav as Head – Branding (Multiplex Advertising).

Cinema advertising addresses a captive audience with a specific intent. Hence, there is a lot of opportunity to create exciting work that benefits brands as well as consumers. Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd. Prior to TIML too, Archana has held Senior level positions with the Reliance ADA Group’s financial services arm, Reliance Capital, serving at Reliance General Insurance Company Limited and Reliance Money. A post-graduate in Physics from Hindu College, Delhi University, Archana has also had successful stints with ABN AMRO Bank, ICICI Bank and Stock Holding Corporation of India Ltd.

Vishnu Telang, CEO – Khushi Advertising is confident that Archana will take the Multiplex Branding vertical to greater heights – both from revenue as well as clientele perspective. He opines that Archana has a solid understanding of non-traditional media solutions along with strong business acumen. He also states that, equipped with revenue orientation and proven expertise in managing key clients, Archana is the perfect professional to lead such a critical business unit for our company.

Archana has a wealth of experience in concept selling and an infectious energy that will infuse new life in the multiplex branding vertical. Her strengths in ideation and go-to-market strategies will be of immense benefit to our clients. These are exciting times for us at Khushi, and Archana is poised to play a decisive part in our growth story.

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