Category Archives: Branding

How to Get Your Brand seen at Top Indian Airports

Airports are considered to be one of the best places for the advertisement of a company or a brand.

There are many brand promotion companies in India which choose such populous airports to market their brand names. Airports are considered to be one of the best places for the marketing of a product because there is an accumulation of a number of people like businessmen, affluent families, top rung professionals, etc. Airports have a perfect environment for a 24-hour brand promotion.

There are many ways to promote a brand in an airport. An airport lounge is considered to be the best place for marketing purpose. Some of the ways are mentioned below:

Try to make the marketing strategy highly customizable

Digital marketing can be practiced in airport lounges. You can promote your brand in those digital screens so as to garner the attraction of a maximum number of audiences. You can even change the design of the ads with the change of time of the flights’ departure and arrival schedules. This is one of the most innovative advertising techniques.

Try to place attractive wall wrap ads at the airport

Make an attractive wall wrap ad and place it at the busiest corner of the airport. It has been seen that passengers even wish to take pictures with those attractive wall wrap ads.

Mobile Marketing

This is one of the most modern mobile solutions that can personalize your brand and communications. It is better to use a web-to-mobile friendly browser that has SEO-enriched content to increase traffic ranking. Many mobile communities allow airlines to check and meet the requirement of the customers.

Circulate pamphlets

Another cost-effective method which can be practiced is the distribution of advertising pamphlets of the company to the passengers. You can also offer napkins as well as sample handouts.

It has been seen that airport lounges are one of the best places to market brand names as they help to reach the intended audience or a particular geographical location. This is the place where most business professionals, top rung executives and other important people from diverse backgrounds spend their spare time before boarding the flight. This is the reason why they are more targeted. You can even take the help of the digital advertising platforms of the airport lounge. They are basically an oasis of peace and carry with them an air of exclusiveness.

Extending Brand Awareness through Airport Advertisement

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In today’s world, advertising is a key component for any company to stand out from the rest of its competitors. More and more companies are aware about this, thus spending a large amount of money on advertising, be it through digital media, ambient advertising (Advertising at Malls, Multiplexes, Airports, and Hypermarkets) or traditional advertising, the list is endless.

Brand promotion companies are always trying to find new and more creative ways to promote their clients. A lot of commercial brands benefit from innovative advertising as it stands out and gets the attention of their target group.

Airports are an excellent place to advertise your brand as airports are often seen as good business hubs since a lot of influential, affluent and business people travel by flights. Thus, airport advertising has become a key component of advertising tactics and is being adopted by the top media agencies in India. Airports have long proven to be an effective canvas that can stimulate any commercial brand.

Any advertisement should reach out to as many people so as to maximize the sales. If an ad is not noticed by the majority of the people, then its creation becomes futile. Since more and more people are traveling by air, the chances of an advertisement being noticed have also gone up. Since airports have a huge footfall, it is one of the best locations for any brand to advertise and make people aware of the company, thus making airports one of the best catchment areas since the target audience belongs to affluent families, businessmen, NRIs, foreign and Indian tourists.

LED board, Back-lit flex, wall hoardings, drop-downs and activation’s are strategically placed at the desired locations so as to maximise the attention any ads get. Depending on your location, you can promote your brand. Airport advertising can be carried out at all and any domestic as well as international airports

Surat airport advertising is fast growing in terms of Ambient Advertising. Along with the usual products, the adverts here include information about sightseeing spots to visit, best eateries, best hotels etc. Chandigarh airport advertising also contributes to airport advertising business. Since Chandigarh is a planned city, it is very popular among domestic and international passengers and is frequently visited. Amritsar airport advertising is achieving success like never before. The total number of passengers is increasing constantly. It is perfect for brand promotions and is a buzzing place.

A few points must be taken care of while advertising at airports. The advertisement should be placed at such places where travellers usually stop while waiting for their flight or places that will be definitely seen by a large number of people. A few good locations to display ads are lobbies, waiting areas, VIP lounges, departure and arrival terminals, eating areas, ticketing areas, baggage claim areas, etc.

9 Reasons to Execute Airport Advertising To Achieve Target Audience

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Today, time has become a key constraint for people. Hence, travelling by flights has gained massive popularity and as time progresses, its popularity will only increase. Airports have an unmatched environment where people are positive, receptive and excited about their journey. As airports become more and more used, the concept of innovative advertising at airports arises. Here are a few reasons as to why you should tap into the vast potential of advertising in airports:-

(i) Passengers are receptive and excited

Passengers at airports are an alert, receptive and excited bunch. They generally have a positive mindset, given how the nature of the travel is which means airport advertising agencies in India have a good chance to reach a higher concentration of people.

(ii) The audience is affluent

The passengers are often people who like investing in travel and consider shopping as a part of their travel experience.

(iii) It reaches influential and key decision makers

Many professionals who are at key decision making roles in their companies often travel by air for business meetings. When they see an advert that interests them, they are well poised to contact the advertiser.

(iv) Airports add a brand value

Quite often, airports are associated with a high profile lifestyle, and thus the brands who advertise in airports are often luxury retailers who add to the notion of premium quality and prestige.

(v) Helps in connecting with alert and smart consumers

The environment of the airport disrupts the daily routines of people. They remain in a state of excitement by their prospect of travel. This results in airport passengers welcoming brand messaging and also makes them process such adverts with the higher recall.

(vi) It is seen as a welcome distraction to a confined audience

In a small confined environment of an airport, passengers often wander around the same locations and need to spend some time in the waiting lounge. Eye-catching and unique advertisements are perceived as a form of entertainment.

(vii) During long waiting times, it engages passengers

People, who in any different scenario would usually be too preoccupied with their daily routines and tasks, take time to read and engage in the advertisements to pass time as passengers have to wait in a captive setting for long durations of time.

(viii) Displayed on state of the art display panels

Advertisements are often displayed on display panels which show the advertisements flawlessly with messages that cannot be missed by the clients.

(ix) Viewed by an audience predicted to increase significantly

The number of passengers is set to increase as globalization increases and air travel becomes cheaper. So a larger audience can be reached.

These reasons clearly show why airport advertising in India is going to be a future trendsetter.So if you are thinking about investing in advertising; you should definitely try this option.

Try Creating Immersive Consumer Experiences through Experiential Marketing

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Experiences have a more lasting impact on our minds as compared to visuals simply because we engage multiple senses in the former while the latter often demands use of just our vision. Companies have started to recognize this which is why you’ll see things like airport advertising in India growing at a rapid pace. Airport is an excellent medium to carry out experiential marketing and brand activation at airports will surely gain more and more importance in the eyes of the marketers.

Traditional advertising is often constrained by time on the part of the user or the medium where as people at airports usually have free time on their hands. Cinema advertising is also getting popular due to the same reason and driving sales for companies who are pursuing this route.

There are stalls and kiosks that give customers information about the product and let them use it on a trial basis there itself which urges them to buy it as they are familiar with it on a completely different level. Companies can also try experiential marketing at Pizza Hut to make their product or service stand out. The sheer footfall at these places should justify the expense put into the exercise and the numbers reflect that quite often.

Cinema advertising generally never has limited space constraints. In fact the ambience is very well suited for conducting brand activations e.g. Advertising at PVR can provide a company with lot more options as there are opportunities during the movie as well as before and after. Due to their enhanced movie watching experience, PVR cinemas advertising is a good showcasing opportunity for companies as the chain has a large number of people coming to them.

We can see but still not end up noticing something but when we touch and feel and interact with something for a larger duration of time, that interaction is not easily forgotten and creates a feeling of trust for the product. That is the essence of experiential marketing and also the reason why many companies are opening retail outlets even though most of their sales are online. Skepticism is a trait that is common to all and when someone is spending their hard-earned money, they like to know exactly what they are spending it on instead of regretting it later.

This also reduces the number of returns due to customer dissatisfaction for the company which is a win-win for everyone. Experiential marketing has survived the test of time and will continue to do so via multiple media.

Reasons to advertise at McDonald’s

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McDonald’s is one of the oldest fast food companies in the world, founded in 1940 operated by Richard and Maurice McDonald, in San Bernardino, California, United States. Starting from a single outlet in the U.S. to reaching having thousands of outlets across the globe, McDonald’s restaurants are found in 120 countries and territories around the world catering to millions of customers each day. Also by revenue McDonald’s is the world’s largest restaurant chain. McDonald’s predominantly sells burgers i.e. both vegetarian & non vegetarian, also sells wraps French fries, soft drinks, milkshakes, coffee, breakfast items, and desserts. Products are offered as either “dine-in” or “take-out”. “Eat-in” meals are provided on a plastic tray with a paper insert on the floor of the tray. “Take-out” meals are usually delivered with the contents enclosed in a distinctive McDonald’s-branded brown paper bag.

Advertising at McDonald’s is a marketing opportunity like no other and provides an apt platform to a brand to connect with its TG. McDonald’s invites people of different age groups to gather and spend time together.

Here’s why Advertising at McDonald’s could do wonders for your business:

1. McDonald’s outlets are located at prime locations in various cities across the country and drive huge amount of traffic.

2. People spend a great deal of time hanging out at McDonald’s thus guaranteeing maximum amount of eyeballs for the advertisements or promotions put up by brands.

3. Often people visiting McDonald’s do so in groups, which means a chain effect is quite likely to occur when a particular brand is noticed and discussed upon.

4. It provides the luxury of knowing the audience demographics and hence providing a ready-made base of consumes information and responds to it in a qualitative manner.

5. Huge network of outlets throughout the country hence country wide campaigns & hyperlocal campaigns can be carried out with complete ease.

6. Provides eye level communication with the relevant TG.

The above stated reasons are convincing enough for a brand to advertise in McDonald’s. This medium is effective and provides a brand with a numerous touch points to interact with its TG. This is a big opportunity for brand to use this medium and create brand awareness or generate brand recall.

Reaching Your Target Audience with Effective Airport Advertising

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Time has become a huge constraint in people’s lives and as a result of that, people are trying to save time as much as possible, especially in transportation. What that has led to is a drastic increase in the number of people travelling by air on an annual basis which means more people at airports. This is why airports have become a hub for advertising especially in India where the airfares are becoming slightly cheaper, seat occupancy in flights is becoming higher and the audience diversified.

To make your advertisements through this channel more rewarding, there are a few things you should keep in mind. Every piece of real estate at an airport holds a unique significance from a marketing standpoint. A lot of people don’t realize that airports are great for both B2B as well as B2C advertising depending upon where you are placing the ad. Once companies acknowledge this fact, everything can be done strategically and their marketing efforts won’t go in vain.

B2B works especially well at airports as a lot of people are travelling on business purposes and there is a high chance that they are in a decision-making position where they work. These people are also very aware of their surroundings so they are more likely to respond to these advertisements and the conversion rate will be thus be higher. They will immediately look it up online if it concerns them which is how this will complement your other advertising channels. Sometimes, these people also have huge social media following and a single post about your product could simply skyrocket your sales.

As mentioned earlier, an increased percentage of people belonging to different economic demographics have started to travel by air. What this means is a chance for companies to advertise an increased variety of products at airports keeping them in mind. Here too, the key lies in placement. Placing ads near a store or coffee shop will fetch you more attention versus an ad placed in the middle of nowhere. A lot of consumer brands are making the most of this change and this will only continue to rise.

In this age of globalization, airports are a highly underrated but very profitable advertising medium. Returns from this channel are only going to rise in the years to come and companies who take advantage of this sooner will rise above the competition sooner than anyone would imagine. Consumers too are going to have a nice trip with lots to consider over the course of their journey.

All You Need to Know About QSR Advertising and How It Will Boost Your Numbers

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Even though popular perception might suggest that customers visit quick service restaurants to save time, the reality is that these have become places for people to hangout and have a gathering with friends or colleagues. These are also located in prime spots in the city and attract people in huge numbers. Considering all this, you can probably understand why advertising within such places, a great idea for other companies and why it’s becoming increasingly popular every passing year.

At the core of every advertising campaign lies the desire to capture as many eyeballs as possible. To give themselves the best chance of doing this, companies are starting to utilize the space within QSRs. While visiting these kind of places, customers tend to notice everything inside which make every visible empty space a valuable piece of real estate from a marketing standpoint. The walls, especially, are a great place to display ads and if it’s done with a certain strategy in mind, it can be a very lucrative investment. People are bound to notice them at some point in the duration of their visit to that place.

This is a unique channel whose significance should not be undermined at all. Companies can target a certain type of audience based on the QSR in which they are placing the ad. They can estimate age groups, social preferences and spending capacity and based on all that, decide where they want to spend their resources to get the maximum return on their capital. They can also frame their message accordingly and give it the emotion that suits the audience which is most likely to consume it. This is bound to benefit the company in more ways than one in the long run.

As an advertising agency, our goal is to optimize your efforts in this are and let you know what will work best for your product or service considering all the relevant factors. With the right plan and execution, this approach will be highly effective and will help you achieve the ultimate of goal of establishing a brand in the best way possible. Such kind of advertising will also never be obsolete as people are always going to visit these places no matter what. The current population of our country is also on the young side which is why now is the best time to drive your brand message from your laptop into the minds of thousands.

Advertise at McDonald’s And Set Your Product Apart from The Rest

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Imagine one of the biggest fast food chains in the world and chances are that you’ll think of McDonald’s. From a single outlet in the U.S. to thousands of outlets across the globe, one could argue that there isn’t a better-known food chain out there. And when so many people know you, others would want to get known to these people through you and that’s exactly what people advertising at McDonalds are doing. This is a marketing opportunity like no other and could do wonders for any company. McDonald’s has created a brand name which is second to none in this space and the ambience itself invites people from different walks of life to gather and spend time there which gives it more value than a normal quick service restaurant.

A partnership between McDonald’s and Khushi Advertising Ideas Pvt. Ltd. for earning additional revenue through wall branding will provide several companies a new but highly credible platform to advertise their products or services and reap great rewards for the same.

Here’s why Advertising at McDonald’s could do wonders for your business –

McDonald’s outlets are located in prime locations in the city and always drive a huge amount of traffic as a result.
People spend a great deal of time hanging out at McDonald’s so you can be pretty sure that your ad will get eyeballs on it.
Often people visiting McDonald’s do so in a group which means a chain effect in case even of them chooses indulge in the advertisement.
The luxury of knowing the audience demographic consumes information and responds to it in a qualitative manner.
Huge network of outlets throughout the country.
Retargeted ads at the same person as most people visit McDonald’s on a regular basis and the message conveyed by the ad is bound to strike them at a certain point.

The above stated benefits make it crystal clear as to how advertising at McDonald’s can enable you to have a clear advantage over the competition and gain a healthy lead in the process. As the medium is both effective and, dare we say, COOL! there’s no limit to what can be achieved by you as a company once this channel starts gaining traction. This is the opportune moment for any company to cash in on this chance and derive the positive outcomes which come at the end of it all. As innovative and effective as it is, it still needs to be utilized and once it is, we doubt you would want to give it up.

SUCCESSFUL BRAND ACTIVATION

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Khushi Advertising was entrusted with delivering an effective mall branding and mall activation campaign for Ikon Retail Pvt. Ltd., for their brand Latin Quarters. This mall advertising campaign was carried out in DLF Mall of India, Noida, Delhi/NCR. The objective behind this innovative mall branding and mall activation campaign ideated and executed by Khushi Advertising was to create buzz through experiential marketing and customer engagement. The activity involved a number of elements to create excitement. The setup in the atrium included prominent branding elements and a large LED screen, which doubled up as the venue for engagement activities with the audience. The activation involved a jigsaw puzzle and many other interesting games showcasing the brand’s clothes and accessories, exciting photo opportunity with trendy props and attractive takeaways such as photo printouts, exciting gifts and discount vouchers.

This mall advertising campaign was conceptualised, planned and executed by Khushi. The brand activation centred on encouraging audience participation, increasing brand awareness and store footfalls. This striking mall activation campaign garnered massive eyeballs and led to huge incremental footfalls at the Latin Quarters store. Khushi is a veteran agency in the ambient advertising domain, with mall advertising and brand activation as one of our key strengths. We proved to be the perfect partner for Latin Quarters to promulgate their brand message. Latin Quarters was able to generate buzz and drive home their message through this activation and subsequent WOM.

Brand Marketing Ideas

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Peter Drucker observed “The purpose of business is to create a customer”. Brands help businesses create and keep customers. Brand building is an integral aspect of business development. It increases the consumer awareness of a brand and gives it an identity. One of the most important aspects of brand building is communicating and exposing your brand. The communication between the brand and the customers is established through brand marketing which not only promotes a particular brand but also makes the people aware of any brand-related developments. Brand marketing is a must-do for a brand which needs to imprint its image and all that it stands for in the minds of the consumers.

Brand Marketing Ideas

When developing a brand marketing campaign, companies need to work on increasing the consumers’ awareness of their reputation. This involves communicating what the company does and how well it does it, and providing a channel to feed that information to the minds of the consumers. Brand marketing aids the brand in reaching the target customers and communicating with them. In order to develop a brand marketing campaign, there are certain strategies which must be implemented. A few of them are enlisted below:

(i) Brand activation enables the brand to connect to its TG through direct interaction. This creates the awareness that your brand needs and at the same time gives it the spotlight it deserves.

(ii) People love entertainment. Take a step forward in the same direction and mingle with your target audience through interesting activities which engross and involve them.

(iii) Plan various campaigns to make people aware of the services and products offered by your brand.

(iv) Utilize various ambient spaces like escalators, drop downs, facades, elevators, etc. in shopping malls which grab eyeballs of the people visiting these malls.

(v) Use relevant non-conventional and digital platforms to promote your brand and keep your target audience updated.

(vi) Use advertising spaces in gyms, airports, QSRs and cafes to connect with your TG.

(vii) Seek assistance of the finest brand marketing agencies who will help provide platforms to promote your brand effectively.

Conclusion

Along with simply providing a good quality and efficient product, it is also important to promote the same through brand marketing. This will ensure that the end users are very much aware of the brand , this will serve as an upper hand in influencing the final purchase decision and hence assure good profits to the brand as well.