The first thing that comes to our mind when we talk about Experiential Marketing is experience. So yes, of course, it is all about experiencing, experiencing what a company has to offer through its advert.
But the question here is, how do you go about it? How do you give your target audience the kind of experience that tantamounts to what your brand stands for, through Experiential Marketing?
Well, there are numerous mediums in Experiential Marketing, all you need to have is strong and creative communication. Believe us, it works wonders when it is hit at the right time, and in the right manner. For this kind of direct engagement with your TG, some of the best experiential marketing agencies make sure that the interaction is creative enough to be a part of your lasting memory.
Moreover, did you know that Experiential Marketing is also known as live marketing, participation marketing, and engagement marketing? Event marketing is also a part of experiential marketing.
Let us tell you about this incredible way of marketing, ever heard about supermarket advertising? Supermarket marketing is not a very common form of marketing, but it is surely quite noticeable. It stays in the minds of the consumer for a longer period of time.
Supermarket marketing does not only work for FMCG brands, as there are numerous examples of some of the most successful marketing campaigns that attracted a huge amount of attention. But for now, let’s just talk about how you can market your FMCG product and stand out in the enormous crowd of similar products through supermarket advertising.
There are numerous ways you can make your Supermarket marketing campaign a big success. And since it is a part of Experiential marketing, it is all about the experience you offer your prospective audience. Therefore, especially when a new product is launched in the market, companies offer free product samples in supermarkets. Sometimes, they even have a stall where they put together the product (cook, if it has to be cooked,) so their potential customers can have the right experience of not just their product, but also, their brand.
Adding a bit of creativity to your communication can work wonders. Needless to say, it can really boost the recall of your brand. Let us give you an example, imagine a credit card company having its ad on all the trolleys in the supermarket, won’t it attract maximum eyes? won’t it become a part of their lasting memory? it surely will. Because supermarkets are exactly where people run out of money and wish they had some more.
Khushi Advertising is one of the best experiential marketing agencies in this country. So, if you are looking for creative communication that hits the right audience, you know exactly where to go.