What is Cinema Advertising?
It is not surprising that cinema has the highest engagement score and the lowest ad avoidance score as people can’t skip the ads. Investing in the cinema’s advertising makes sense as watchers have nothing to do while seated in the cinema hall. Henceforth, ads are seen by many people as a part of the cinema experience. Cinema has the power to double the impact of marketing campaigns and hence should be used as an integrated part of marketing campaigns, especially with print, TV, radio, and other platforms. Cinema advertising can be effective for your brand as it offers a 360-degree marketing environment. People here have relaxed and receptive minds, which is perfect for delivering your message to an audience. In 2020, cinema advertising generated revenue of more than ten billion Indian rupees across India. Also expected to increase by 19 billion rupees by the end of 2024. This shows your brand can have good publicity through cinema advertising. Khushi Ambient Media Solution is a one-stop destination for all types of advertising solutions. Get in touch with us today to explore more about our services.
Why is Cinema Advertising Effective?
Cinema advertising is ten times more effective at making your brand stand out from the crowd than any other media solution. Let’s take a look at why it is so effective so briefly:
Attentive audience: Cinema advertisements reach a huge target audience, and their advertising recalls are higher than ads placed on TV. Also, cinema advertising has the power to reach potential customers with innovative messages that engage moviegoers in a much more effective and efficient manner. Unlike TV, you can’t skip the ads at the cinema, and it creates a captive environment for the audience to fully observe the ads.
Big Screen Effect: The extensive screen and excellent audio system help in gaining the attention of the viewer. Also, these act as tremendous props while creating a cinema ad and leave a remarkable impact on the minds of the customers. The audience is massive and they can’t change the channel, unlike TV commercials. Connect with Khushi Ambient Media Solution for the advertisement of your brand and business.
Also read: Why is Cinema Advertising Effective?
The Unique Power of Cinema Advertising in India
Uniqueness: In advertising, reaching the customers is not everything as it requires a lot more things to do. A media strategy must be designed to target a large pool of customers at any cost, but it doesn’t mean sacrificing engagement, creativity, and positioning. PVR cinema advertising offers a platform that can target a specific customer segment both by psychographics and demographics. Khushi Ambient Media Solution has more than 2500 premium cinema screens. Choose us to enhance your brand awareness and recognition.
Maximum brand recall: Cinema advertising enables maximum brand recall and a large pool of customers as commercials on the big screen are hard to ignore. In a recent survey, it has also been identified that more than 80% of people were able to recall the brand’s advertisement. It shows that the major goals of cinema advertising are not only to reach the targeted audience but to deliver the content with a superior strategy of cinema advertising.
Why Choose Cinema Advertising?
Do you want to maximize the ROI of your investment in advertising campaigns? If yes, you must try on-screen cinema advertisements as they have so many benefits and the power to grab the attention of a large pool of customers.
Immense sound, sight, and motion: People expect immersive sound, motion, graphics, and animation at the cinema. As a brand, you can also use the same technology to design your advertisements as it will help in capturing a large pool of customers. There are plenty of tips being used by advertising agencies in India just to capture the exact needs and desires of the people. You must also associate your ads with the right movies so that targeting the right customers can be achieved.
Ideal location: Theaters are the place where the audience spends more than 2 to 4 hours and pay higher attention to the screens. Many of the top marketing agencies in India have justified the effectiveness of cinema advertising. Hence, it is now being used by many of the top brands and businesses in India because of its ideal location. If you are also looking for advertisement options for your brand, then you must choose cinema advertising as it has the potential to target a large pool of people as compared to any other advertising method. Read more about this.
Also read: Reasons For choosing Cinema Advertising
How Does Cinema Advertising Work and What Are the Benefits?
Cinema ads are the shots that are played before the trailers and movies start also the posters in the refreshment areas of cinema halls. It starts when the audience starts entering the theater, finding their seats and trying to settle on their seats. These ads help capture a large audience’s attention and engage them with the content more effectively and efficiently. You can purchase the ads on all the screens in the theater and can also reduce the screen number as per your budget and convenience. Once the spot is purchased, your ads will run in advance of the feature film and also during the feature film’s interval.
Also read: Benefits of choosing Cinema Advertising
- The audience is a captive audience since they can’t skip and ignore the ads and also can’t walk off during the screening.
- Cinema advertisements also give a larger life impact on the minds of customers.
- Cinema advertising also enables better attention of the audience as compared to any other medium of advertisements.
- This has also resulted in a good and developed ecosystem and offered an effective platform to the brands who are willing to communicate with people in the most impactful way.
Khushi Ambient Media Solution is a one-stop destination for all kinds of advertising solutions. We offer complete on and off-screen cinema advertising, and branding and our innovation help you to gain the attention of a large pool of customers. We have been chosen by PVR, Inox, Cinepolis, Carnival and other multiplex cinemas. Connect with us today to explore more about advertising.