Category Archives: Experiential Marketing Ideas

The Great Effects Of Experiential Marketing

Experiential marketing has been used for a long time, but it has become a lot more popular in recent times, and of course, for all the good reasons. It is considered one of the most effective kinds of marketing, and undoubtedly, there is a big reason for it.

Experiential marketing, as the name suggests, is all about creating a memorable experience for your target audience. This experience should evoke the same experience your brand offers, this is exactly what you want your audience to remember you for. And as more and more brands become aware of the advantage of such creative ways of advertising, they realize the importance of Experiential marketing.

You must be wondering what advantages are we talking about…, so let us tell you how experiential marketing can help your company, and also, give you a great example of

Benefits Of Experiential Marketing

It has great potential to set your brand apart. Being a different kind of advertising, it really stands out and attracts the eyes of your target audience.
Since people love to share their best experiences on social media. If you give them a great experience you won’t even have to spend much on social media marketing. It is where your experiential marketing and your social media marketing will meet organically.
If your Experiential Marketing idea is really creative, it can also have a great ability to grab the attention of media and influencers.
Experiential Marketing generates a very personal experience since it is easier for people to truly experience what your company has to offer. With a personal experience like this, you also get an advantage of word of mouth marketing as well.
One of the great Experiential Marketing ideas include giving your product to your audience, so they have a good idea of your product. Nothing beats experiencing a product or service in person. And isn’t that what makes such Experiential Marketing ideas are for… to create a lasting memory in the minds of your potential customers.

Let us take you through a great experiential marketing idea and how it helped Volkswagen distinguish itself from its competitors.

We can all agree to the fact that if an activity looks fun, we will at least try it. And that’s what Volkswagen did, their fun activity involved a piano staircase. Yes, a regular subway staircase with a piano key made on each step. As people went up and down the staircase the steps produced different notes.

You must be wondering how it helped the company, well the result of this experiential marketing idea was that most people chose the staircase over the escalator. And all those who chose the staircase received an unforgettable experience. An experience that would always remind them of Volkswagen.

Communicate Creatively Through Experiential Marketing

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The first thing that comes to our mind when we talk about Experiential Marketing is experience. So yes, of course, it is all about experiencing, experiencing what a company has to offer through its advert.

But the question here is, how do you go about it? How do you give your target audience the kind of experience that tantamounts to what your brand stands for, through Experiential Marketing?

Well, there are numerous mediums in Experiential Marketing, all you need to have is strong and creative communication. Believe us, it works wonders when it is hit at the right time, and in the right manner. For this kind of direct engagement with your TG, some of the best experiential marketing agencies make sure that the interaction is creative enough to be a part of your lasting memory.

Moreover, did you know that Experiential Marketing is also known as live marketing, participation marketing, and engagement marketing? Event marketing is also a part of experiential marketing.

Let us tell you about this incredible way of marketing, ever heard about supermarket advertising? Supermarket marketing is not a very common form of marketing, but it is surely quite noticeable. It stays in the minds of the consumer for a longer period of time.

Supermarket marketing does not only work for FMCG brands, as there are numerous examples of some of the most successful marketing campaigns that attracted a huge amount of attention. But for now, let’s just talk about how you can market your FMCG product and stand out in the enormous crowd of similar products through supermarket advertising.

There are numerous ways you can make your Supermarket marketing campaign a big success. And since it is a part of Experiential marketing, it is all about the experience you offer your prospective audience. Therefore, especially when a new product is launched in the market, companies offer free product samples in supermarkets. Sometimes, they even have a stall where they put together the product (cook, if it has to be cooked,) so their potential customers can have the right experience of not just their product, but also, their brand.

Adding a bit of creativity to your communication can work wonders. Needless to say, it can really boost the recall of your brand. Let us give you an example, imagine a credit card company having its ad on all the trolleys in the supermarket, won’t it attract maximum eyes? won’t it become a part of their lasting memory? it surely will. Because supermarkets are exactly where people run out of money and wish they had some more.

Khushi Advertising is one of the best experiential marketing agencies in this country. So, if you are looking for creative communication that hits the right audience, you know exactly where to go.

10 Advantages of Promoting Products in Shopping Malls

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There are a huge number of advertising platforms today but nothing can beat the setting of shopping mall advertising for a brand. It offers a perfect backdrop to the store owner to display his brand in the most enticing manner. Following are ten advantages obtained by promoting products in shopping malls:

(i) Greater chances for the brand to be discovered: Customers, very often frequent malls for purposes other than shopping like visiting food courts, multiplexes and so on. However, there are high chances of customers dropping into your shop if you promote your brand in the most enticing manner.

(ii) Impulse Buying: Following from the above point, an enticing promotion or Mall advertising agency in India may evoke impulse buys from the customer.

(iii) Availability of products for sale: The store owner has his products to offer for sale at the same site as his promotion activities. This helps him to cater to impulse buyers who are attracted by his promotion activities.

(iv) Customers offered a ‘shopping experience’: Customers are offered a shopping experience and thereby are lured into these stores. For example, a store catering to skincare will have stations offering a ‘try out’ experience which makes Mall advertising agency in India highly effective.

(v) Huge Human Traffic: If you are in a shopping mall that is positioned in a high traffic location then you are bound to get a lot of foot traffic. So, there will be many prospective customers ambling by your store.

(vi) Ample Customer Parking: Most of the shopping malls are equipped with adequate parking space and this will eliminate the customers’ need for searching a parking spot.

(vii) Fresh & Enthusiastic Outlook: The availability of parking space and the pleasant ambience of the shopping mall store ensure that people enter the store with a fresh and enthusiastic outlook. That’s why your ad campaign must include advertising in shopping centres.

(viii) Competitors Offer More Options: A shopping mall store is likely to have similar product selling stores around it and in this case the competition proves a win-win situation to all. Customers get to have more options and this is likely to increase the overall purchases of the customers.

(ix) Customers with higher disposable income: Normally customers with higher disposable income enter a mall. So, an attractive and exciting promotion activity can more easily lead to the purchase of the brand.

(x) Converse with the Customer: A live marketing event at a shopping mall helps to address specific customer groups and give them a memorable brand experience.

Promoting your products at shopping malls offer the above advantages and more! So take this route to promote your brand most effectively!

Experiential Marketing Best Practices

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Experiential Marketing is all about making your brand memorable in the minds of target audience. Let’s take a look at the best practices of Experiential Marketing to ensure that you derive optimal value from Experiential Marketing:

Weave your brand into experiential activity

Unless your brand is tied to the experiential activity, it won’t offer value to you. The first experiential marketing best practice is to ensure that the experience resonates with the customers and is tied to the brand in question. Without this, your experiential activity will not yield effective results.

Evaluate the success of your marketing goals

Before you execute your experiential marketing campaign, you must chart out your goals. Next you need to measure the efficacy of your campaign. One of the primary goals of an experiential marketing campaign is creating brand awareness. However, you need to be more specific as to what you need your customers to know about your brand. Simply put, only when you can evaluate the success of your campaign in terms of numbers, you’ll be able to realign, tweak up and optimize your campaign. Some of the numbers you need to look at to evaluate success includes sales, footfalls, social media footprint, shares, publicity and more.

Get an insight into customer needs

Before you design your Experiential Marketing campaign, you need to have an insight into your customer needs…For example, giving first-hand experience of your products to your customers so that they are ready to make the decision. Then only, you can be considered as best experiential marketing agencies.

Scarcity

One of the best practices for Experiential Marketing is to emphasize scarcity…In other words, your Experiential Marketing campaign cannot last endlessly. The experience should be made available to the customers only for a short period of time. Then, only you can become the best experiential marketing agencies. When an opportunity is available only for a limited period of time, people are likely to respond to it better because of the FOMO (fear of missing out).

Create Hype

An inherent idea of a successful Experiential Marketing campaign is to create hype about the experience. Include social media platform to create the hype, let it go viral so as to increase the footfalls. Let people share about your campaign to enhance your outreach.

Create a Memorable experience

One needs to think out of the box to create a memorable experience revolving round the product. This is the essence of Experiential Marketing Ideas. The more creative you get, the more talked about your campaign would be and people will remember and resonate with the brand for a long time to come!

Extending Brand Awareness through Airport Advertisement

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In today’s world, advertising is a key component for any company to stand out from the rest of its competitors. More and more companies are aware about this, thus spending a large amount of money on advertising, be it through digital media, ambient advertising (Advertising at Malls, Multiplexes, Airports, and Hypermarkets) or traditional advertising, the list is endless.

Brand promotion companies are always trying to find new and more creative ways to promote their clients. A lot of commercial brands benefit from innovative advertising as it stands out and gets the attention of their target group.

Airports are an excellent place to advertise your brand as airports are often seen as good business hubs since a lot of influential, affluent and business people travel by flights. Thus, airport advertising has become a key component of advertising tactics and is being adopted by the top media agencies in India. Airports have long proven to be an effective canvas that can stimulate any commercial brand.

Any advertisement should reach out to as many people so as to maximize the sales. If an ad is not noticed by the majority of the people, then its creation becomes futile. Since more and more people are traveling by air, the chances of an advertisement being noticed have also gone up. Since airports have a huge footfall, it is one of the best locations for any brand to advertise and make people aware of the company, thus making airports one of the best catchment areas since the target audience belongs to affluent families, businessmen, NRIs, foreign and Indian tourists.

LED board, Back-lit flex, wall hoardings, drop-downs and activation’s are strategically placed at the desired locations so as to maximise the attention any ads get. Depending on your location, you can promote your brand. Airport advertising can be carried out at all and any domestic as well as international airports

Surat airport advertising is fast growing in terms of Ambient Advertising. Along with the usual products, the adverts here include information about sightseeing spots to visit, best eateries, best hotels etc. Chandigarh airport advertising also contributes to airport advertising business. Since Chandigarh is a planned city, it is very popular among domestic and international passengers and is frequently visited. Amritsar airport advertising is achieving success like never before. The total number of passengers is increasing constantly. It is perfect for brand promotions and is a buzzing place.

A few points must be taken care of while advertising at airports. The advertisement should be placed at such places where travellers usually stop while waiting for their flight or places that will be definitely seen by a large number of people. A few good locations to display ads are lobbies, waiting areas, VIP lounges, departure and arrival terminals, eating areas, ticketing areas, baggage claim areas, etc.

9 Reasons to Execute Airport Advertising To Achieve Target Audience

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Today, time has become a key constraint for people. Hence, travelling by flights has gained massive popularity and as time progresses, its popularity will only increase. Airports have an unmatched environment where people are positive, receptive and excited about their journey. As airports become more and more used, the concept of innovative advertising at airports arises. Here are a few reasons as to why you should tap into the vast potential of advertising in airports:-

(i) Passengers are receptive and excited

Passengers at airports are an alert, receptive and excited bunch. They generally have a positive mindset, given how the nature of the travel is which means airport advertising agencies in India have a good chance to reach a higher concentration of people.

(ii) The audience is affluent

The passengers are often people who like investing in travel and consider shopping as a part of their travel experience.

(iii) It reaches influential and key decision makers

Many professionals who are at key decision making roles in their companies often travel by air for business meetings. When they see an advert that interests them, they are well poised to contact the advertiser.

(iv) Airports add a brand value

Quite often, airports are associated with a high profile lifestyle, and thus the brands who advertise in airports are often luxury retailers who add to the notion of premium quality and prestige.

(v) Helps in connecting with alert and smart consumers

The environment of the airport disrupts the daily routines of people. They remain in a state of excitement by their prospect of travel. This results in airport passengers welcoming brand messaging and also makes them process such adverts with the higher recall.

(vi) It is seen as a welcome distraction to a confined audience

In a small confined environment of an airport, passengers often wander around the same locations and need to spend some time in the waiting lounge. Eye-catching and unique advertisements are perceived as a form of entertainment.

(vii) During long waiting times, it engages passengers

People, who in any different scenario would usually be too preoccupied with their daily routines and tasks, take time to read and engage in the advertisements to pass time as passengers have to wait in a captive setting for long durations of time.

(viii) Displayed on state of the art display panels

Advertisements are often displayed on display panels which show the advertisements flawlessly with messages that cannot be missed by the clients.

(ix) Viewed by an audience predicted to increase significantly

The number of passengers is set to increase as globalization increases and air travel becomes cheaper. So a larger audience can be reached.

These reasons clearly show why airport advertising in India is going to be a future trendsetter.So if you are thinking about investing in advertising; you should definitely try this option.

Experiential Marketing Is What You Should Be Focusing on As A Marketeer and Here’s Why

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In a time when people are getting products advertised to them by the minute through almost every channel possible, it becomes imperative that companies figure out which ones are proving to be more effective and then allocate a greater percentage of their resources to those channels which in turn increases their ROI. That said, every once in a while, a trend emerges that proves itself to be superior to the rest in multiple aspects. Right now, experiential marketing is that trend and by the looks of it, it’s going to continue for a long time.

The primary reason that we do marketing in the first place is to make the consumers aware of our products or services. Greater the product knowledge of the person, higher will be the chances of him/her choosing you over others. Experiential marketing gives you the best chance of doing this simply by allowing a prospect customer to get familiar with the product or service that you have to offer by using it. On doing that the customer is invested in your offering on a personal level and that multiplies the possibility of him paying for it the next time.

Videos and articles on social media are all fine but these may get lost in the ocean of content that is offered to everyone daily whereas an experience is more likely to be retained in a person’s memory. Moreover, people tend to share these experiences with others and that in effect forms a chain reaction which is how great brands are formed. This is perhaps one of the foremost reasons why experiential marketing should be preferred over traditional marketing methods.

Also, it is important to note that we can leverage these experiences to make other advertising channels more effective. As a company, you can attach other relevant information in those channels and let the customer know what your brand is all about. A holistic approach of this kind is what will drive sales and generate leads for future sales in the most effective manner there is.

Experiential marketing also allows you to analyze the results of your efforts both qualitatively and quantitatively. The kind of people that experienced what you have to offer, the environment in which that happened and their immediate feedback is what will allow you to determine how successful the campaign was and what can be done to perfect future efforts in this direction. You can offer people with great social media presence to use your products and leverage that to market your brand in a more credible way. This spinoff to traditional advertising where these personalities are hired is actually what gives some brands in the FMCG sector a clear edge over the other.

In the years to come , more brands are going to focus their energies in this direction and with the benefits we have mentioned above we can’t see any reason why that shouldn’t happen.

EXPERIENTIAL MARKETING NOT ONLY PROMISES BETTER TARGETING BUT ALSO EFFECTIVE RESULTS

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In these times when we a consumer is bombarded with loads and loads of advertising messages, generic advertising simply gets lost like a needle in a haystack. The need of the hour for better targeting and effective result is to create a long lasting connect with the audience, so as to influence their behavior and translate the connect into revenue. That’s precisely where experiential marketing comes in.

The primary benefit of experiential marketing is that it gives a chance to the customers to interact with the product and give their feedback instantly. Plus, with effective usage of social media, the impact can be massive.

More and more businesses are realizing the influence of experiential marketing. They are ready to give real time experiences to customers by allowing them to interact with their products, gain a better understanding about the products, its uses and thereby engage them for a long time.

The key here is to identify and implement novel ideas of experiential marketing to keep your customers engaged and build a brand. It is the out-of-the-box ideas that attract the customers.

Apart from creating a buzz about the product and creating awareness, experiential marketing creates a ‘connect’ with the customers. It acts as a link that brings company and the customers together through the brand.

But that’s not all…when the customers are encouraged to share their experiences on social media, it helps garner even better support for the brand, thereby complementing a strong experiential marketing strategy.

Experiential marketing has been giving remarkable results and it is here to stay for years to come. Combined with the latest technology, marketers are creating “never-heard-before and never-seen-before” experiences for the audiences to give them memorable interactions, thus paving way for brands to create a long lasting connect with the audiences. This naturally enhances the efficiency of the campaign. Most importantly, in such campaigns, customer feedback is collected, which provides actionable insights into the businesses and gives them a chance to act in line with the consumer needs, giving them exactly what they want, creating a positive brand image in return.

When done right, experiential marketing can have exponential potential in brand building and earning loyal customers. With the continuous upgrades in techniques and technology, experiential marketing too must be innovative to impress the targeted customers and yield desired results.

DIFFERENCE BETWEEN TRADITIONAL MARKETING AND EXPERIENTIAL MARKETING

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Marketing is a complex activity and needs careful planning, thought process and well laid down strategies. It’s a multi-tier approach to optimize and generate more customers and revenue. Over the years marketing has evolved from traditional information based “one for all” campaigns to experiential marketing, which focuses on creating personalized experiences for the customers. While both forms of advertising are widely in use in the industry and both have their own advantages, both can be used to complement each other.

Traditional Marketing is typically non interactive marketing wherein the message is simply conveyed to the public. TV commercials, billboards, flyers etc. are all forms of traditional marketing. While this form of advertising does create brand awareness, it lacks personal touch.

Experiential Marketing

Experiential marketing refers to creating experiences and interactions with the customers. Customers can interact with the products and get a first-hand impression about it. Taste tests, product demos are examples of experiential marketing. Here, since the customers are allowed to interact with the product, they can easily remember the product and may also recommend their friends to use it.

Difference between Traditional and Experiential marketing

In a nutshell, traditional marketing is generalized marketing, whereas experiential marketing is personalized marketing. In traditional marketing, the information or the advertising message is simply hurled at the audience, irrespective of whether they are paying attention or not. E.g. TV commercials during your favorite program. Often the marketing message is easily forgotten. Traditional marketing is best suited for large organizations with national and international presence and huge marketing budget.

As against this, experiential marketing offers one to one interaction with the audience, so you have their full attention span. Since it is a one to one interaction, experiential marketing creates a long lasting impression. Both large and small organizations can effectively use this form of advertising. Large organizations can use experiential marketing to complement their traditional marketing and create brand awareness while launching a new product- For example when launching a new flavor of chips, experiential marketing done at malls and multiplexes can increase brand footfalls. Likewise, a local shop too can use experiential marketing for attracting customers. For example- A local beauty salon giving a small makeup session to the visitors at a mall!

Experiential marketing is also comparatively more economical. These are the reasons why more and more organizations are using experiential marketing to boost their effectiveness.