How Impactful Is Cinema Advertising in India?

Cinema is one of the major crowd attractions in India, hence getting preferred by most brands and organizations. With the reopening of cinemas after the pandemic, many businesses and brands in India are integrating cinema advertising into their marketing strategy to further elevate their brand. Cinema advertising is known as a great way to put your brand in front of captive and targeted audiences. Furthermore, this is known as a powerful form of advertising because cinema commercials have a higher memory retention rate as compared to traditional TV advertising. Cinema advertising is also witnessing higher growth year-on-year, which is about 13%. If you are looking for cinema advertising in India for your brand, then get in touch with Khushi Ambient Media Solution. We provide the most complete on-screen advertising strategy, branding, activation, and innovations to help you achieve your goals.

On-screen advertising

Digital commercials or statistics slides that you see before the movie starts in the theatre are known as on-screen advertising. This is a cost-effective way to hit a larger captive and targeted demographic audience. This is also the best way to convey your message and brand effectiveness to a focused and relaxed audience. You also have the leverage to change your brand message as per your convenience and seasonal requirements. Khushi Ambient Media Solution offers on-screen slides and on-screen ad films to its clients, which helps brands get connected with a large pool of customers. Furthermore; on-screen advertising allows the creators to take plot risks and take a more narrative approach, which is not possible with conventional television ad spots. If you are looking for cinema advertising agencies, Khushi Ambient Media Solution is here for you. It is also said that audiences remember cinema ads for a longer time span.

Read also: A Complete Guide to Cinema Advertising – Everything You Need to Know

Off-screen advertising

Your brand can be made noticeable at various strategic places within the multiplexes, malls, and cinema halls. This is a wonderful technique to display the products and services at the box office, standees, sign ages, screen entry arch, seats, popcorn counters, lobby, and so on. You can also use available off-screen spaces such as flyers, interactive zones, pamphlets, and façade hoardings. If all these spaces are used perfectly, then it can be impactful for the brand and can help in enhancing the overall brand image and brand value of the company. Off-screen ad films aid in the promotion of businesses by displaying on-screen advertisements that highlight them with larger-than-life displays. Furthermore, it helps in creating a strong visual impact on the product and grabbing the audience’s attention. We have firmly established ourselves in 2700+ multiplex screens across India. You can choose us for your brand’s cinema advertising.

Read also: Know the Unique Power of Cinema Advertising India

The Plus Point

Cinema advertising allows brands to deliver their message to an engaged, attentive, and captive audience as they can’t mute, swipe, or skip the ad. Surveys have also indicated that moviegoers deliberate advertisements as a part of the overall cinema experience. Therefore, this is known as a widely accepted form of advertising. Cinema advertising also offers a longer duration of time to deliver the message to the audience without losing attention. You can show your brand on the big screen right before large-scale blockbuster films, as this will help in elevating your brand by simply advertising in cinema halls. Is cinema advertising right for your brand? Talk to Khushi’s advertising sales representative today about how cinema advertising can change the image of your brand.

We are a one-stop solution for any kind of brand advertising and offer extensive audience targeting options with local, national, and international focal points. We also offer a TG division based on audience classes such as kids, youngsters, adults, teenagers, and 40+. Khushi Advertising was chosen by PVR, INOX, Cinepolis, Carnival Cinemas, and other multiplex chains as their preferred advertising partner. You can choose us for your brand and we will help you take your brand to the highest level of success and capture a large pool of potential customers. Our operations staff of more than 70 people spread across 22 offices in India guarantees that each regional and national cinema campaign is executed flawlessly. This is one of the primary reasons why many corporates, retail clients, and media agencies in India regard Khushi Advertising as the most trustworthy cinema advertising firm. Connect with us today to explore more about advertising.

FAQs

Why is cinema good for advertising?

There are several advantages to using cinema advertising for your brand, as described below:

– Cinema advertising gives a “larger than life” impact to the message delivered to the audience.

– The audience can’t switch, skip, or mute the ads, hence they are bound to watch the entire ad.

– When compared to traditional media marketing, you can be assured of a longer attention span.

– It is appropriate for both small and large-scale geographical locations.

– contributed to developing a good ecosystem.

– Offers close attention to the screen or the cinema hall area

– enhances the overall brand image and brand value of the firm