INNOVATIVE ADVERTISING – A CASE IN POINT

In order to get noticed and stand out from the crowd, it is extremely essential to engage in innovative advertising. Today, there are so many branding options for a marketer to choose from. It is easy to get lost amidst the clutter of brands shouting out to grab the customer’s attention. Innovative advertising is the only way in which a brand can command the customer’s attention. Media in India is constantly evolving. Constantly there are new mediums and new ways of innovative advertising being introduced. There are a number of innovative media in India today, which were unheard of a few years ago. Khushi’s sleek backlit is one such medium for innovative advertising. The sleek backlit, with a depth of a mere 1.5 inches is extremely stylish and is a refreshing alternative to the regular branding options. It is a 4’ x 7’ backlit LED display SWI 516 Eco Ultra Slim Backlit view box.

DCTex Furnishings, a reputed name in the Home Décor industry, recently made optimum use of the sleek backlit. DCTex had teamed up with Hrithik Roshan and his movie Kaabil, to showcase its world of luxury & splendour. Their creative agency entrusted Khushi to employ a novel branding campaign in multiplexes. Khushi’s sleek backlits were chosen as the medium to highlight the brand and to accentuate the product appeal. An innovative idea was employed by actually placing a drape on the sleek backlit which perfectly complemented the brand’s creative. In this manner the physical product itself was showcased in the communication against the backdrop of the brand’s creative. This branding campaign was run across 75 properties spanning 7 cities in India.

The multiplex branding campaign created a lot of buzz. Thus, it is very important to create the perfect blend of the brand’s characteristics and the attributes of the medium employed to advertise. The aim should be to break through the clutter of the plethora of branding campaigns. It communicated the exquisiteness of the brand in an innovative and off-beat manner. The incorporation of an added visual dimension by placing the actual fabric alongside its screen image stirred up considerable interest and curiosity amongst the TG. This multiplex branding campaign was well received and very well appreciated.

Khushi is proud to be recognised as the fastest growing ambient media agency in India, which specialises in providing novel ambient advertising solutions across various avenues. Our strong team of 230+ professionals across 33 cities pan India is dedicated to servicing 350+ leading brands pan India.