Companies are now channelizing their marketing investment and effort through multiple avenues. Of all the ways available to the entrepreneurs and marketing pundits, airport marketing is a recent but effective idea for product promotion. Gone are those time when only the wealthy people used to travel by flight. These days, even the middle-class people are travelling abroad. Though only a tiny fraction of world population travel by air, advertising at the airports can boost up your sale, revenues and profit by manifolds only if it is well-planned and precisely implemented. Here are some interesting and lesser-known facts about airline advertising:
Excitement runs wild: Do you know what makes airport marketing fly high? It is because of presence of the most excited passengers. According to a study, more than 80% of business travellers have confessed that they have feeling of amazing excitement while being at the airport. The airport is a wonderful place where the travellers stay calm, positive and relaxed.
Travellers love airport ads: Do you know that more than 60% of airport travellers think airport advertising works? The airport receives millions of footfalls everyday and most of these passengers are high-flying professionals travelling to and from corporate meetings. These business travellers are more focussed on recent, ongoing and upcoming business events and that is one of the reasons, airport ads never go unnoticed.
Airport ads quickly reach rich audiences: Nearly 75% of the airport passengers are affluent. These people love indulging themselves into shopping during their free time at the airport. They are usually drawn towards duty-free products that are not easily available at the high-street corners. Airport advertising usually targets these well-to-do shopaholics who won’t mind opening their wallet to buy a new launch or avail a heavy discount. It takes little time for airline marketing to catch attention of the target passengers.
Airport ads use unique context: Airport advertisements use the unique context of airport to improve perceived brand value. Airport attaches a perceived value of prestige and reliability to the brands that are allowed to advertise within its premise. The studies claim that over 71% of the luxury travellers expect to see the ads of the top-of-the-line brands at the airport.
Airport ads easily connect with customers: Airline advertising means great responses without any waste of time! This is partly because the affluent jetsetters are more responsive. Airline advertising easily and speedily connects to the target consumers in an amazing ambience having people with a positive outlook and receptive mindset. According to a recent report, a larger number of airline travellers have more than 90% awareness of the ads within the complex.
So, if you want to optimize your marketing, make sure you include airport advertising in your marketing efforts.