Airport Advertising| Experiential Marketing



Just providing a good service or manufacturing a good product is not enough in today’s highly competitive world. One has to find the potential customers and get it sold to earn profits. This can be done with the help of advertisements but they should be compelling enough to convince the buyers to choose the displayed products/ services and not the other similar ones. The biggest challenges are to place the ads at the places with maximum footfalls and where they are more likely to captivate the buyers. Airport is one of the best places in this regard and thus, in recent years, airport advertising has acquired much importance.

Airport advertising targets the business and leisure travelers and delivers the message to them in an effective and persuasive manner. According to a recent research, an on-the-go air traveler is likely to pay 70% more attention to the airport advertisements as compared to any other kind of advertising media. Moreover, the airports witness a huge number of footfalls every day; so, the message can reach to the maximum number of people.

For promoting your brand through airport advertising, you should contact the various airport advertising agencies in India depending upon your location. We deal in airport advertising at various places like Amritsar airport advertising, Chandigarh airport advertising, Surat airport advertising etc. Airport advertising in India is growing rapidly and touching new heights of success. One of the main reasons for this is that travelers spend a good amount of time at the airports ranging from 1-2 hours. During their free time, majority of them explore the airport and thus the ads get a captive audience.

While advertising at airports, one has to take care of certain points. The ads should be strategically placed at the places where the travelers stop for a while or at the places where they are easily visible from a distance. The best locations to place the ads are the waiting areas, lobbies, VIP lounges, eating areas, arrival and departure terminals, baggage claim areas, ticketing areas, waiting lanes for taxies etc. These are the places where the travelers stop for some time and have few minutes to spend on your ad.

Thus, the airport advertising is a great way to increase the brand awareness, maintain the brand loyalty and even for encouraging the point-of-sale transactions. It gives your products a vast reach and targets the potential buyers very effectively.

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