- Khushi Advertising
- 31 March , 2017
- Comment (0)
Mall advertising has distinct advantages which differentiate it from the other forms of advertising. It has great potential to reach the target audience, establish long-term consumer relationships and increase sales. Mall branding can be done very effectively if it is well-thought out and executed. Consider this – there are a limited number of other avenues where the audience is so receptive towards marketing communication. Timing plays an important role in the business of advertising. People are in a relaxed and leisurely frame of mind when they are in a shopping mall and this is the most opportune time to reach customers. Plus, customers are already in the mood to spend. If a brand can grab this opportunity and make a good impression, then half the battle is won. Placement is also an important aspect for effective advertising. Placement of ads largely depends on the communication objective and the target consumer profile. Huge banners centrally located in the mall may be the preferred option for a particular brand, another advertiser may find it more lucrative to place their ads in the elevators, some advertisers may prefer point of purchase advertising, while still others may want to advertise in washrooms!
Malls are one of the best avenues for hyperlocal marketing. Local and regional advertisers can use this platform to reach a highly captive audience.
There are expert agencies to facilitate mall advertising campaigns for brands. It is best to reach out to an expert like the fast-growing mall advertising agency in India, Khushi for the best mall advertising solutions.
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