Category Archives: OTT and Movie Marketing

How Is A Film Advertised: Things You Should Know About Advertising A Film

Marketing a movie is no simple task, but we’ve got some strategies and creative ideas to shed light on the entire process. Many film companies have successfully employed these tactics to promote their movies. In recent years, there has been a lot of buzz around movie promotion and marketing. It’s crucial for a movie to be marketed effectively to reach as many people as possible. Producers must dedicate ample time and resources to promote their films. After all, how can you expect tickets to sell if people aren’t aware of the movie? If ticket sales fall short, the movie could end up being a flop. Timing is a key factor in movie promotion, and getting it right is essential. Therefore, you need to be aware of some strategies that are mentioned in the section below going for film advertising.

What Is Film Marketing?

Film marketing is the strategic process of promoting and advertising a movie to its target audience. It involves creating awareness, generating excitement, and ultimately driving ticket sales or viewership. Film marketing encompasses various elements, including trailers, posters, social media campaigns, press releases, premieres, and partnerships with other brands or media outlets. The goal is to build anticipation, engage the audience, and ensure a successful launch for the film in theaters or on various distribution platforms. Effective film marketing is vital for a movie’s commercial success in a competitive entertainment industry. Unlock the Power of Film Marketing and Advertising in India with Khushi Ambient Media Solutions. Elevate your brand’s visibility and connect with your target audience like never before. Let’s make your cinematic dreams a reality. Get in touch with us today to start your journey to movie marketing success.

Identifying potential partners enthusiastic about collaborating on film promotion

Whether it’s a big-budget blockbuster or an independent film, establishing partnerships with various brands and celebrities is essential for an effective movie marketing strategy. To promote blockbuster movies, official collaborations or unofficial product endorsements play a vital role. When a producer has the support of a strong celebrity presence, they can leverage the celebrity’s vast social media following to boost the film’s promotion. For instance, consider Salman Khan, who commands a staggering reach of approximately 70.2 million people on Facebook alone. Associating with such influential celebrities on social media significantly broadens the film’s audience base, creating a substantial platform for movie promotion. These partnerships enable the film to rapidly connect with a massive audience in a relatively short period, amplifying its reach. Join hands with Khushi Ambient Media Solutions today and unlock the potential of your brand’s advertising success. Let’s create memorable marketing campaigns together. Contact us now and let’s make your brand shine.

Some notable brands that have proven to be effective partners in this endeavor include Nokia, known for its innovation and global reach, which can help create captivating mobile campaigns to engage audiences. 93.5 Red FM, a popular radio station, provides a platform for extensive on-air promotions, enhancing the film’s visibility through its wide listenership. Lux Soaps, with its association with glamorous stars, can add a touch of allure to movie promotions. Make My Trip offers opportunities for travel-related tie-ins, tapping into the wanderlust of potential viewers. Lastly, Close Up Toothpaste can provide a fresh and vibrant angle to promotional activities, leaving a lasting impression on the audience. Partnering with these esteemed brands can bring diverse and impactful marketing strategies to the table, contributing to the movie’s overall success.

Harnessing the power of online platforms to engage and captivate a wider audience

Marketing agencies serve as the swift and expert solution for building a fresh fan base within the film industry. Through paid marketing, a film can swiftly gain recognition among a vast audience in a short span. Leading marketing agencies effectively present the film in the market, employing advertising strategies across television, online platforms, radio, and more. These agencies represent a contemporary avenue for promoting movies, leveraging their capacity to connect with diverse audiences across multiple platforms. Elevate your brand’s success with Khushi Ambient Media Solutions which can be your Partner for Film Marketing and Advertising in India.

Establish Your Distribution Channel

Don’t overlook the potential of offline channels when promoting a film. Building offline distribution networks is a fantastic strategy to captivate fans. This approach involves the dissemination of tangible materials like stationery documents and personalized printed items to engage audiences effectively.

Organizing engaging quizzes and contests to captivate and entertain the audience

Engaging in contests and competitions online stands out as a highly effective method for boosting audience participation. These activities strike a perfect balance between offering low risk and promising high rewards. Contests consistently ignite excitement and generate buzz on social networking sites, providing a significant advantage when it comes to promoting a film. For example, ahead of the release of the movie ‘Mary Kom,’ the producers orchestrated a pre-launch contest on Twitter to promote the film. In this captivating contest, the fortunate winner had the incredible opportunity to meet Priyanka Chopra and enjoy a screening of the movie alongside her. This approach represents one of the most ingenious advertising strategies employed for blockbuster films.

Engaging actively during press conferences

Press conferences represent one of the most influential tools for generating publicity. They play a crucial role in shaping the audience’s perception of a film. During these events, the press conducts interviews with key actors and directors involved in the movie. The primary challenge lies in skillfully and effectively engaging with the press. In addition to journalists and media outlets, social media influencers and fans are also invited to attend these gatherings. Another effective marketing strategy involves organizing mini-press junkets in major cities to promote the film. This approach allows fans to interact directly with the film’s star cast, creating a more engaging and personal experience.

Showcasing Of Trailers

Movie trailers are essential in sparking excitement among the general public for an upcoming film. They are distributed through various channels, such as television, YouTube, and social media platforms. Additionally, you can catch them on the big screen during intermissions or before the main feature begins when you visit the theaters. For avid movie enthusiasts, these trailers are not only entertaining but also intriguing. They serve their purpose effectively by generating anticipation. Many people still prefer to catch a movie on its opening day, and these trailers play a vital role in spreading the word and igniting excitement throughout the masses. Elevate your brand with Khushi Ambient Media Solution today and captivate your audience like never before.

At Khushi Advertising, we specialize in creating impactful marketing partnerships with the film industry to help you achieve your desired results. Through our collaborations with leading production houses and blockbuster movies, we provide a unique opportunity to introduce your product or service to a national and global audience. Our approach is rooted in the idea of how brands can shape consumer behavior, influence their choices, and seamlessly integrate into the narrative of a story. Our primary strategy and ultimate goal revolve around presenting and promoting your brand to the audience in a way that enhances visibility, recall, and resonance.

How Much Does a TV Commercial Actually Cost?

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Television advertising costs can vary greatly depending on the length of the ad, who produces it, the markets in which it airs, and how frequently it is aired. Advertisements broadcast in local markets can be affordable, ranging from a few hundred dollars to several thousand dollars for national exposure. While a 30-second ad during the Super Bowl may have cost $5 million, most TV ads won’t break the bank once you understand how they are priced. With TV advertising, you can reach a large audience and boost your brand recognition, making it a valuable investment for businesses of all sizes. Transform your business with Khushi Ambient Media Solutions, an expert TV commercial ad service in India.

Creating the Ad

When it comes to producing advertisements in India for local television stations, many offer in-house production services with their own marketing team. These stations can also provide insights into which demographic would benefit most from your ad and the optimal frequency of airtime. While some stations may create the ad for a small fee or even for free, they often require a commitment to airing the ad for a specific period. Depending on your marketing strategy, this may prove cost-effective. Additionally, the length of the ad can impact the cost, with shorter 10-to-15-second ads being less expensive than longer 30-to-60-second ads. Nowadays, most stations offer shorter commercials to keep up with the faster pace of society and air a greater number of ads during a show than in previous decades. Are you looking for the best advertisement agency in India? If yes, then why wait? do connect with Khushi Ambient Media Solution today.

Choosing an appropriate airtime

Looking to maximize the impact of your TV ad campaign? Consider targeting prime-time viewership, which typically falls between 7:00 pm and 10:00 pm in the Central Time Zone. This is when people are most likely to tune in, making it the most expensive time slot for running TV ads. However, the investment may be worth it, as prime-time ads have the potential to reach a large and engaged audience. Pricing can vary depending on the local market and time of day, with early evening ads ranging from $200 to $2,000 per time slot. Airing during highly rated syndicated shows can increase costs, but also boost the effectiveness of your ad campaign. For a more cost-effective approach, consider running ads during the day when prices drop from a low of $100 up to a few hundred. Don’t miss out on the opportunity to captivate your audience and achieve your marketing goals with effective TV ad placement during prime time.

The Time of The Year: Are you interested in investing in TV advertising? January is the ideal month to do so, as stations are recovering from heavy holiday expenses and eager to generate revenue. This presents an opportunity to negotiate lower costs and secure a comparative bargain. Most stations offer three-, six-, and 12-month contracts and may offer discounts ranging from 5 to 10 percent if you sign up during the rest of the year. To get the best deal, it’s wise to bargain for deeper discounts at the start of a new year. Ultimately, the cost of television advertising depends on your markets, airtimes, and specific needs, ranging from as little as $100 to several thousand dollars. However, the good news is that stations are always willing to work with your budget and requirements, so there’s no reason not to take advantage of TV advertising to fully market yourself.

Television Advertising in India

Television advertising in India is the go-to choice for brands. It is incredibly cost-effective, with the lowest cost per reach among all advertising platforms. Plus, specialist advertising agencies can help you get even better rates than the standard card rate. By advertising on TV, brands can instantly reach the entire country, with the added advantage of multiple impressions. TV ads engage with both the eyes and ears, making them more impactful than other forms of advertising. With over 1000 TV channels in India, advertisers have endless options to reach their target audience. Some of the most popular TV channels for advertising in India include Star Plus, Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC, and Star Sports. India also has a robust network of cable TV, allowing advertisers to target specific local audiences. Television is broadcasted in India through both cable and direct-to-home (DTH) providers. Advertising on DTH services like Tata Sky, Airtel DTH, and Videocon DTH is also available. Don’t miss out on this powerful advertising medium – get started on your TV advertising journey today with Khushi Ambient Media Solution!

Cost for Advertising in Television in India

Television advertising costs can also vary based on the time of day. Advertisements during time slots with higher viewership typically cost more. The most popular time for television advertising is during prime time, which is when viewership is at its highest. Another important term in TV advertising is “Run of the Day part” or RODP, which distributes ads evenly throughout the day. The Media Ant provides advertising rates for both prime time and non-prime time slots. It’s important to note that advertising rates can also vary for HD and non-HD connections. While the cost per reach is typically higher for HD channels, the 10-second advertising rate for HD channels is actually lower than for SD channels due to lower viewership.

In a world where consumers have numerous options to choose from, it is crucial to ensure that your company remains at the forefront of their minds. This can only be achieved through effective advertising strategies that capture their attention and communicate why they should choose your brand over others. To stay competitive, you must continually innovate and introduce new products and services. By promoting these offerings through powerful advertising campaigns, you can keep consumers informed and engaged. Consider partnering with Khushi Ambient Media Solution, a company with extensive experience in creating successful advertising campaigns for brands.

Why is OTT the Future of Advertising?

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The way people consume TV content is rapidly evolving, and there has been a significant shift towards streaming services as opposed to traditional TV broadcasts. This trend has been facilitated by the introduction of Over-The-Top (OTT) media services, which enable users to access film and TV content through the Internet without the need for a conventional cable or satellite TV subscription. It is highly likely that in a year’s time, we will be able to view advertisements on Netflix, as the company has revealed its plans to introduce a more affordable, ad-supported subscription tier for its streaming service.

This decision was not unexpected to me. Some popular OTT devices include Amazon Fire TV Stick, Roku Streaming Stick, Google Chromecast, Apple TV, Nvidia Shield, Xbox One, PlayStation 4, and Smart TVs with built-in OTT functionality, such as Samsung, LG, and Sony TVs. These devices offer users the ability to access a vast array of streaming services, such as Netflix, Amazon Prime Video, Hulu, Disney+, and many others, making them an attractive option for those looking to cut the cord and move away from traditional TV services. If you also are looking to launch a brand and want to showcase your products and services in front of a large audience through using OTT advertising in India? If yes, then must get in touch with Khushi Ambient Media Solution today.

Some benefits that your brand can get through utilizing OTT Advertising:

Progressive Personalization:

Through the use of advanced technologies like big data and behavioral targeting, TV streaming allows brands to establish direct connections with their audiences on an individual level. In this context, viewers are presented with personalized content recommendations that are based on various factors, including their account registration details and viewing habits. Khushi Ambient Media Solution is the one-stop solution for all your advertising needs whether it is OTT advertising, airport advertising, mall advertising, and more. OTT advertising will likely tap into the expanding user base of these mobile-friendly, connected tv-friendly platforms, as more consumers favour personalized viewing experiences.

Increased Audience Leads:

OTT advertising has increased overall audience leads by offering more targeted and personalized advertising experiences to viewers. By leveraging advanced targeting technologies such as big data, behavioural targeting, and programmatic advertising, OTT platforms can deliver ads that are more relevant to individual viewers. This level of targeting not only enhances the viewing experience but also increases the likelihood that viewers will engage with the ads they see. As a result, brands can reach a larger and more engaged audience, which can lead to increased conversions and overall audience growth. Experience effective advertising solutions with Khushi Ambient Media Solutions – the premier advertising agency in India.

Opportunities for Advertisers:

Advertisers who use traditional television as their advertising medium are aware of its limitations. They cannot effectively target their desired audience, measure the impact of their ad campaigns, or track the return on investment of their advertising budget. In contrast, over-the-top (OTT) advertising provides solutions to these issues. Advertisers can target their desired audience more precisely, measure the impact of their campaigns more accurately, and track the return on investment of their advertising budget more effectively. As a result, many advertisers are shifting their budgets from TV advertising to OTT advertising. Looking for the best advertising agency in India, if yes then connect with Khushi Ambient Media Solution immediately to take your brand to the next level.

In addition, viewers who watch over-the-top (OTT) TV programs have the flexibility to access them on various devices and even while on the go. This streamlined and convenient process not only expands the overall audience reach of an ad but also has the potential to enhance lead conversions by increasing exposure to the ongoing ad. Are you looking for the best advertising solution in India? Look no further than Khushi Ambient Media Solution! They offer a wide range of advertising services, including airport advertising, mall advertising, OTT advertising, digital marketing, cinema advertising, and more. With their expertise and experience, Khushi Ambient Media Solution can help you reach your target audience and maximize your advertising ROI. Contact them today to learn more about their services and start creating effective advertising campaigns that deliver results!

Advertising on OTT Platforms, And How Brands Are Using These Platforms During IPL

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Cricket is not just a sport but a religion in India as it attracts the attention of billions of people every time it is played. Since it catches the attention of a large pool of people, many advertisement companies and brands are investing millions to have pan-India visibility. The advertising agencies in India are developing and expanding at a fast pace because of upgraded technologies. The pandemic has also forced brands to invest higher money in advertisements and marketing to be agile and to seek new development opportunities. In the last two years, we have witnessed the magic success growth of Over-The-Top platforms as they are offering people to watch rich, creative, diverse, and engaging content on their portable devices and smart TV at home. Brands have taken the advantage of this thing and used it as an asset to grab the attention of a large pool of audiences.

Size Of The OTT Advertising Market, And How Much Are Businesses Really Spending?

In addition to that, the OTT platform is also expected to achieve a $12.5 billion value by 2030 which shows the significant growth of OTT platforms. This rise has inspired digital marketers to reach and communicate with the targeted audience in various innovative ways. There are several famous advertising and marketing agencies in India that are helping brands to stand out in such a competitive crowd. If you also want to make your brand stand out in the crowd, then call Khushi Ambient Media Solution as we offer complete solutions related to digital and ambient advertising.

How Brands Are Using OTT Platforms?

Accurate audience targeting: When you sign up on any OTT platform whether it is Netflix, Hotstar, or Amazon prime, you need to use your email accounts to log in. Thus, marketers get valuable data related to users’ age, gender, region, and type of device they are using. Advertisers are making the best use of this data to create customized marketing campaigns as per the desires and preferences of the audience. This is the best way to boost your product sales along with boosting ROI.
Cross-channel marketing: Marketing and advertising of brands via OTT platforms is an innovative way to reach your target audience and customers. OTT platforms offer various devices to the advertisers to contribute their content such as mobile phones, computers, TV, tablets, and so on. This enables cross-channel marketing and second chance business to the brand owner.
Promotional collaboration: Most digital marketers and advertisers are OTT platforms to reach targeted customers through unconventional promotional collaboration. Through this, advertisers and collaborators try to capitalize on the overall popularity of the specific OTT series which is syncing with the brand’s identity. If you also are looking for OTT platform advertising for your brand, then get in touch with us.

How IPL Is Influencing Digital Marketing In India?

IPL has become one of the favourite platforms for brands and digital marketers to advertise their products and services. Cricket is extremely popular in India and the Indian Premier League creates hype amongst people as it has become a household among all ages of people. Cricket is getting used by people and brands not just as a sport but as a medium of expressing love and emotions. Most people are focussing on the advertisements and marketing during the match whereas, some people are busy counting runs, balls, overs, and wickets. Advertisers are taking the advantage of this thing and using it as a medium of advertising their products and offerings while grabbing the attention of people. Indeed, the IPL has introduced various opportunities for advertisers and brands and they are utilizing it as an innovative approach to attract a large base of customers.

How Does The IPL Make Money Together With Advertisers?

IPL is contributing to the Indian economy as this is the most watched yearly mega sports event in the country. In addition to that, IPL has proven a game changer for digital marketing agencies and advertisers as they are earning too much from these platforms. IPL also hosts a T20 cricket match that allows around 2300 seconds of commercial space to the advertisers. Brands launch their product during IPL cricket matches so that grabbing the attention of the people becomes easier and increased sales can be ensured. For instance, VIVO launches mobile phones during IPL so that successful product launches can be done along with improved future sales. Digital marketing agencies and advertisers put a lot of effort and innovation to build strong brand value and image in the eyes of the audience during IPL. Moreover, advertisers are running ads during IPL to ensure viewers become familiar with them and their products.

OTT platforms offer various opportunities that TV commercials won’t and hence investing in OTT platform advertisements can be the best option for brands. If you also are looking for effective advertising options for your brand’s product, then get in touch with Khushi Ambient Media Solutions. We are known as one of the best advertising agencies in India, as we have 2700+ multiplex screens, 350+ malls, 30+ airports, and so on. Do call us today for more queries.

Sounds exciting? Call us today, we would love to meet you and discuss the opportunity.

OTT Advertising In India: The Paradise Of Internet Advertising

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OTT (Over The Top) refers to content providers that allocate streaming media as standalone products directly to the users over the internet, where mobile phones, laptops, and televisions act as controllers and distributors of the content. It uses software or an application that is installed on the user’s device to stream audio, video, and any other kind of media content. Also, services that come under OTT are mainly educational and entertaining. The number of OTT users has also dramatically increased in the last few years, and hence, this can be beneficial for brands to enhance their brand image and value in front of the users. OTT advertising revenue is expected to increase from 40% to 60% in the next few years. Therefore, AdTech pioneers and early adopters of OTT platforms will definitely get benefits in the near future. If you are also looking for advertising solutions for your brand and are looking forward to using OTT advertising to enhance sales and brand awareness as well, Read this blog thoroughly to learn the importance and types of OTT platforms available throughout the world:

Why Should You Use OTT Advertising?

Audience growth: India is one of the fastest growing countries that is using OTT services, and therefore, the use of OTT advertising has also increased all over India. As per the reports, the number of OTT users is expected to reach 100 million by 2023. This has increased rapidly and dramatically over the last few years, and now it offers a large reach to a variety of audiences. It has also been expected that this will overtake traditional TV in the upcoming years. Khushi Ambient Media Solution is an OTT advertising agency with a team of expert marketers who use their years of experience to create cost-effective marketing plans for OTT services. We offer effective OTT advertising and influence consumers with the help of story narration.

If you have any more questions, feel free to contact us.

Low data rates: The data rates in India have also been drastically decreased and just because of this, the number of OTT users has increased as it is much cheaper than purchasing a TV channel subscription. At this stage, the brand gets the high ground for its ad visibility, and the ratio of people recalling the brand is also higher. Therefore, using OTT advertising is profitable and effective as compared to any kind of traditional marketing.

Free-to-stream OTTS: There are many OTT platforms that mainly focus on advertising revenue models, and many of them are available for free to their users. In this app, audiences sign up by accepting the terms and conditions of their advertisement content. This is highly beneficial for brands as they get immense returns on their specific services and products.

Real also: OTT Platform Marketing: How Can OTT Brands Keep Winning

Analytics: OTT platforms sometimes provide powerful analytic tools that are useful for both advertisers and content creators. This involves the views, data, and impressions within a particular period of time. Some OTT providers offer greater analytic tools to track real-time ad performance and offer the ad manager the ability to react in real time. Therefore, it helps the platforms and brands effectively connect with the audience and engage with the content they are watching and ads as well.

AI: Effective and powerful AI tools are available for companies, and OTT platforms and software use these AI tools to determine the potential of their users regarding their next purchase. This helps the advertisers to sync the ads as per the interests and preferences of their users. This would be highly beneficial for both the advertisers and brands, as ads would be synced with the future purchases of the user.

Targeted ads: Most OTT platforms and advertisers offer targeted ads and real-time tracking of advertisements so that they can reach the potential customer base. In this case, users are targeted as per their age, gender, and preferences, as well as browsing habits on various parameters where the ads are placed. The major focus of this kind of OTT advertising is to show the ads to the right people at the right time with the right intention.

What Are Some Examples of OTT?

SonyLIV
Voot
Zee5
ALT Balaji
Disney+ Hotstar
ErosNow
Netflix
Amazon’s Prime Video

The pandemic has changed people’s behaviour and hence increased the number of users on OTT platforms. A significant rise has been seen in OTT viewers all over the world because of enhanced networks, better internet connectivity and better smartphones. Therefore; this has enhanced the importance of OTT advertising and many brands are adopting OTT advertising just to effectively compete with the market.

Who Uses OTT advertising?

Software service providers, the telecom industry, finance companies, automobile businesses, sports brands, FMCG companies, and more than 60% of start-ups are using OTT advertising to achieve a good response to their products and services in the market.

Advantages of OTT Advertising

OTT advertising is a win-win for both sides.

Since they are no longer required to pay for cable TV, which is an inconvenient viewing choice and, to be honest, doesn’t always have fantastic new programming to offer, people adore it. Because of its incredible capacity to increase business sales through advertising, OTT Advertising firms adore it.

Here are some additional advantages that OTT advertising companies can make use of:

Accurate Targeting: OTT platforms with built-in analytics enable digital marketers to run compelling OTT advertising of shorter lengths to the relevant population as they are aware of the audience’s location. Targeting can be based on the device in use, region, type of content, ad preferences, gender, age, browsing patterns and much more.

Dynamic ad placement: You can switch out ad creatives in live or on-demand video content using over-the-top.

Advanced analytics: An OTT advertising firm can strategically use intelligence to determine which ads are working well and which are not by gathering specific, relevant data on your audience. And by doing this, they may adjust how they optimize future adverts.

Higher ROI: A problem with traditional TV advertising was making the ads relevant to the vast audience. You can choose your target market on an OTT platform and build ads that are really engaging and successful at generating conversions. Over-the-top platforms can therefore produce higher returns on investment.

What is the Future of OTT advertising?

As people continue to gravitate toward online streaming, OTT marketing and media is permanently disrupting the sector. OTT advertising has a promising future in India and elsewhere. With the fantastic original content that OTT channels have to offer, together with the simple watching options and cost-effective subscription method compared to cable, people’s streaming media experiences have improved significantly.

And it is because of this developing tendency that TV advertisers are increasingly turning to OTT marketing to broadcast their adverts and get the most rewards.

Your OTT advertising journey for your business can be effective and easier with the help of our experts in marketing and technology data-driven analysis. We will provide you with the highest quality of advertisements and marketing solutions and will only target specific audiences for your ads. We have all the effective tools and deep knowledge in this field that clearly communicate what steps need to be taken for the advertising of your business. Get in touch with us today to get the best advertising solution for your brand.

OTT Platform Marketing: How Can OTT Brands Keep Winning

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With the reopening of Cinema, many advertisers are looking to integrate of cinema advertising into their marketing strategies just to capture a large audience, OTT (Over the top) refers to the film and television content platform provided with a high-speed internet connection instead of a cable and satellite provider based platform. OTT is a common term used for services and gadgets that are mainly used for streaming ads, videos, and other digital content to the computer, TV, Mobile phones, tablets, ipads etc. Movie and OTT marketing has now become the trend and preference for most famous brands as it can cover a large customer segment. The OTT market value has been registered at more than USD 101.42 Billion in 2020 and is expected to reach USD 223.07 Billion by 2025. This is because advertisers are looking forward to having good returns on their efforts and money. To achieve this, many advertisers are betting on OTT content and movies just to make the brand recall strong. E-commerce is known as one of the fastest growing trends and segments after the Covid-19 pandemic as people are now heavily reliant on online platforms. Khushi Ambient Advertising Agency offers both OTT and Movie marketing services.

Why OTT and Movie Marketing?

Reach mass audience: Today, many people have shifted from prime-time broadcasts to internet-connected devices just to enjoy their favorite media. Let’s take a look at the growing number of OTT and movie users after the pandemic:

More CTV Owners:

Last year, over 75% of homes in India owned a CTV, which is huge as compared to the ratio of earlier years. Therefore, OTT and movie marketing give the brand a chance to create strong brand value and image.

Rising Streaming Subscriptions:

Currently, more than 70% of Indian customers subscribe to at least one OTT video streaming platform. Therefore; film integration and brand association have become the new mantras to create effective product awareness.

Younger Audience:

This helps in targeting the younger audience segment as 60% of OTT viewers are 16 to 34 years old. Classic advertising slots are losing their value as compared to movie and OTT advertising.

Micro-Target Viewers:

Since the OTT platform has a large number of subscribers, your ads would be viewed by large slices of the population. With effective movie and OTT advertising, brands can tap a large number of audiences while achieving maximum engagement.

When working with Movie or OTT Advertising, advertisers must target specific demographics as described below:

Age
Gender
Location
Education
Income level
Ethnicity
Time of device use

Khushi Ambient Advertising Agency looks at every aspect before starting brand advertising on any platform.

Gain Attention of Large Audience:

OTT and Movie advertising has the potential to grab the attention of an extremely large audience as ads can’t be skipped. Here are some reasons why movie and OTT advertising is efficient as compared to other mediums:

Unskippable ads: OTT and movie ads are way less skippable, and users can’t fast forward through commercials, hence they end up watching movie and OTT advertisements for completion.
Multiple formats: Since users can access OTT services across multiple devices, it’s possible to capture the target audience multiple times. Effective frequency can also be generated through OTT advertising because more views are equal to more positive responses.
Engaging Content: Unlike TV commercials, OTT advertisements can target the actual interests of the customers through improved memorability. As per the recent survey, most of the OTT users confirmed that they liked those personalized ads, and 72% of them were able to recall a specific ad.

Acquire more consumer actions and interactivity: Quick action and interactivity are one of the major benefits of movie and OTT marketing. However, with such ads, viewers can click on the links to learn more about the specific products and services. As per the survey, it has been identified that over 40% of OTT viewers pause the ad to learn more about the products or even purchase the given products or services. Furthermore; OTT advertising enables high click-through rates.

If you are curious to learn more about movie and OTT marketing, check out Khushi Ambient Advertising services. We specialize in ambient marketing and our database approach can help organically assimilate OTT into your marketing campaign. Our major objective is to expose and showcase the brand in front of the audience in the right way to enhance the chances of visibility and recall. If you are looking for an advertising agency that can create a strong brand image and awareness for your products, then you must choose Khushi Ambient Advertising Agency.

FAQs

Is OTT good for advertising?

OTT ads, also known as streaming TV advertising campaigns, have the potential to leverage both audience segments and audience insights. Therefore; known as one of the effective methods of advertising for brands. For example, Amazon ads help brands to engage people based on billions of first-party insights, which is helping brands to achieve a 40% increase in their sales.