With the reopening of Cinema, many advertisers are looking to integrate of cinema advertising into their marketing strategies just to capture a large audience, OTT (Over the top) refers to the film and television content platform provided with a high-speed internet connection instead of a cable and satellite provider based platform. OTT is a common term used for services and gadgets that are mainly used for streaming ads, videos, and other digital content to the computer, TV, Mobile phones, tablets, ipads etc. Movie and OTT marketing has now become the trend and preference for most famous brands as it can cover a large customer segment. The OTT market value has been registered at more than USD 101.42 Billion in 2020 and is expected to reach USD 223.07 Billion by 2025. This is because advertisers are looking forward to having good returns on their efforts and money. To achieve this, many advertisers are betting on OTT content and movies just to make the brand recall strong. E-commerce is known as one of the fastest growing trends and segments after the Covid-19 pandemic as people are now heavily reliant on online platforms. Khushi Ambient Advertising Agency offers both OTT and Movie marketing services.
Why OTT and Movie Marketing?
Reach mass audience: Today, many people have shifted from prime-time broadcasts to internet-connected devices just to enjoy their favorite media. Let’s take a look at the growing number of OTT and movie users after the pandemic:
More CTV Owners:
Last year, over 75% of homes in India owned a CTV, which is huge as compared to the ratio of earlier years. Therefore, OTT and movie marketing give the brand a chance to create strong brand value and image.
Rising Streaming Subscriptions:
Currently, more than 70% of Indian customers subscribe to at least one OTT video streaming platform. Therefore; film integration and brand association have become the new mantras to create effective product awareness.
This helps in targeting the younger audience segment as 60% of OTT viewers are 16 to 34 years old. Classic advertising slots are losing their value as compared to movie and OTT advertising.
Since the OTT platform has a large number of subscribers, your ads would be viewed by large slices of the population. With effective movie and OTT advertising, brands can tap a large number of audiences while achieving maximum engagement.
When working with Movie or OTT Advertising, advertisers must target specific demographics as described below:
- Income level
- Time of device use
Khushi Ambient Advertising Agency looks at every aspect before starting brand advertising on any platform.
Gain Attention of Large Audience:
OTT and Movie advertising has the potential to grab the attention of an extremely large audience as ads can’t be skipped. Here are some reasons why movie and OTT advertising is efficient as compared to other mediums:
- Unskippable ads: OTT and movie ads are way less skippable, and users can’t fast forward through commercials, hence they end up watching movie and OTT advertisements for completion.
- Multiple formats: Since users can access OTT services across multiple devices, it’s possible to capture the target audience multiple times. Effective frequency can also be generated through OTT advertising because more views are equal to more positive responses.
- Engaging Content: Unlike TV commercials, OTT advertisements can target the actual interests of the customers through improved memorability. As per the recent survey, most of the OTT users confirmed that they liked those personalized ads, and 72% of them were able to recall a specific ad.
Acquire more consumer actions and interactivity: Quick action and interactivity are one of the major benefits of movie and OTT marketing. However, with such ads, viewers can click on the links to learn more about the specific products and services. As per the survey, it has been identified that over 40% of OTT viewers pause the ad to learn more about the products or even purchase the given products or services. Furthermore; OTT advertising enables high click-through rates.
If you are curious to learn more about movie and OTT marketing, check out Khushi Ambient Advertising services. We specialize in ambient marketing and our database approach can help organically assimilate OTT into your marketing campaign. Our major objective is to expose and showcase the brand in front of the audience in the right way to enhance the chances of visibility and recall. If you are looking for an advertising agency that can create a strong brand image and awareness for your products, then you must choose Khushi Ambient Advertising Agency.
Is OTT good for advertising?
OTT ads, also known as streaming TV advertising campaigns, have the potential to leverage both audience segments and audience insights. Therefore; known as one of the effective methods of advertising for brands. For example, Amazon ads help brands to engage people based on billions of first-party insights, which is helping brands to achieve a 40% increase in their sales.