Brand: Panasonic (Washing Machine Division)
Brand Activation & Promotion for Panasonic Foam Premia Washing Machine in Multiplex during Tubelight Movie.
Create Brand Awareness through Customer Engagement Activity.
Distribute Discount Vouchers.
Location: INOX, R-City Mall – Mumbai
Duration of activity: 3 Days (Fri, Sat, Sun). Dates: 23rd to 25th June 2017.
Strategy and Execution:
Activation commenced on the release date of Tubelight and continued over the weekend, when the footfalls were the highest.
6’x6’ setup in the multiplex with Panasonic Washing Machine branding.
Product Display at the setup with a LED Screen to highlight key product features.
Customer engagement through an entertaining Pick & Fold cloth game, a Soft Board with Stain Master features & I Love Panasonic photo frame for the Photo Opportunity.
Use of Promoters to Engage & Interact with the patrons to educate them about the technology & features of Panasonic Foam Premia Washing Machine and for voucher distribution.
90 Families engaged for product demo at the setup
950 Vouchers Distributed