Prince Pipes offers ‘GOLD’en chance to patrons to participate in their activation campaign at multiplexes
Brand: Prince Pipes and Fittings
Brief: :Brand activation & promotion of Prince Pipes during the movie ‘Gold’
- (i) Create awareness about Prince Pipes with zero defect.
- (ii) Consumer engagement through brand activation.
Location: Mumbai (Thane), Ahmedabad, Surat (1 each city)
Duration of activity: 9 Days (15th August to 23th August 2018)
Strategy and Execution:
- A (4’x4’) Setup in Multiplex with a larger than life hockey stick made of actual Prince Pipes (since the movie is based on hockey) and a cut out of Akshay Kumar, the brand ambassador of Prince Pipes.
- The hockey structure was painted in golden colour to give it a royal & premium appeal.
- Consumer Engagement through selfie contest.
- Selfies to be uploaded on Facebook by tagging Prince Pipe’s official Facebook Page and mentioning #zerodefect.
- Select patrons were gratified with Saregama Carvaan.
Result:
1, 00,000+ Eyeballs
100+ Selfies Clicked and Uploaded