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Prince Pipes and Fittings

Prince Pipes offers ‘GOLD’en chance to patrons to participate in their activation campaign at multiplexes

 

 

Brand: Prince Pipes and Fittings

Brief: :Brand activation & promotion of Prince Pipes during the movie ‘Gold’

  • (i) Create awareness about Prince Pipes with zero defect.
  • (ii) Consumer engagement through brand activation.

 
Location: Mumbai (Thane), Ahmedabad, Surat (1 each city)

Duration of activity: 9 Days (15th August to 23th August 2018)

Strategy and Execution:

  • A (4’x4’) Setup in Multiplex with a larger than life hockey stick made of actual Prince Pipes (since the movie is based on hockey) and a cut out of Akshay Kumar, the brand ambassador of Prince Pipes.
  • The hockey structure was painted in golden colour to give it a royal & premium appeal.
  • Consumer Engagement through selfie contest.
  • Selfies to be uploaded on Facebook by tagging Prince Pipe’s official Facebook Page and mentioning #zerodefect.
  • Select patrons were gratified with Saregama Carvaan.

Result:

1, 00,000+ Eyeballs

100+ Selfies Clicked and Uploaded