PRINCE PIPES OFFERS ‘GOLD’EN CHANCE TO PATRONS TO PARTICIPATE IN THEIR ACTIVATION CAMPAIGN AT MULTIPLEXES
Brand: Prince Pipes and Fittings
Brief: Brand activation & promotion of Prince Pipes during the movie ‘Gold’
– Customer Engagement Activity through Mall Activation.
– Create buzz about the brand and increase footfall in the Latin Quarters’ store.
Location: Mumbai (Thane), Ahmedabad, Surat (1 each city)
Duration of activity: Days (15th August to 23th August 2018)
Strategy and Execution:
– A (4’x4’) Setup in Multiplex with a larger than life hockey stick made of actual Prince Pipes (since the movie is based on hockey) and a cut out of Akshay Kumar, the brand ambassador of Prince Pipes.
– The hockey structure was painted in golden colour to give it a royal & premium appeal.
– Consumer Engagement through selfie contest.
– Selfies to be uploaded on Facebook by tagging Prince Pipe’s official Facebook Page and mentioning #zerodefect.
– Select patrons were gratified with Saregama Carvaan.
Result:
1, 00,000+ Eyeballs
100+ Selfies Clicked and Uploaded