SAB TV CREATES MAGIC FOR ITS ‘ALADDIN’ CAMPAIGN
Brand: SAB TV
Brief: : To promote the upcoming show “Alaadin Namm to suna hoga”
Location: Mumbai, Delhi, Pune Ahmedabad, Baroda, Chandigarh, Lucknow, Raipur
Duration of activity: 10 days
Strategy and Execution:
A technology product called Hypervsn™ was used for the branding campaign to deliver unique high-quality, high-definition display to entice the viewers. This medium was placed in a mix of ambient locations like cinemas, airports and malls in selected 8 cities across India for the digital branding campaign. There were 20-second slots in 20 units of Hypervsn™ for 10 days.
The campaign received rave reviews and left the viewers spellbound with the fascinating visual experience. This served our objective of promoting the upcoming show using an innovative media.