SAB TV CREATES MAGIC FOR ITS ‘ALADDIN’ CAMPAIGN
Brand: SAB TV
Brief: : To promote the upcoming show “Alaadin Namm to suna hoga”
Location: Mumbai, Delhi, Pune Ahmedabad, Baroda, Chandigarh, Lucknow, Raipur
Duration of activity: 10 days
Strategy and Execution:
A technology product called Hypervsn™ was used for the branding campaign to deliver unique high-quality, high-definition display to entice the viewers. This medium was placed in a mix of ambient locations like cinemas, airports and malls in selected 8 cities across India for the digital branding campaign. There were 20-second slots in 20 units of Hypervsn™ for 10 days.
Result:
The campaign received rave reviews and left the viewers spellbound with the fascinating visual experience. This served our objective of promoting the upcoming show using an innovative media.