The customers have already moved to the Digital world. For any brand that wants to enter the consideration set of the consumer, a measured approach in detail is the need of the hour. A lot of marketing models have been tried and tested in the evolved ecosystem. The answer to the Branding vs. Performance debate on digital is far from over.
A simple approach that has logic and measurable elements helps the brand be placed at any position in the conversion funnel. An experienced team with experience from BFSI, FMCG, Auto and Media & Entertainment clients to ensure that the Goals set by the brand are met at every stage of the campaign. For the ROI-driven advertiser, it is very crucial to understand and anticipate the next set of changes to the campaigns and pick on trends to maintain a unique identity and footprint. Recent campaigns include the Launch of a regional OTT Platform Oho Gujarati for the global Gujarati audience spread across the globe. Marketed a Movie in the South region during the Pandemic which had a very good run at the box office since we had worked on a Digital + Offline strategy that did help the production company ensure the movie is well received at the box office.