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Skype Lite

SKYPE LITE ASSOCIATED WITH KHUSHI ADVERTISING TO ENGAGE MOVIEGOERS WITH INNOVATIVE BRAND ACTIVATION IN MULTIPLEXES

 

 

Client: Skype Lite App (Microsoft)

Brief:

Brand Activation & Promotion in Multiplex during “Bahubali – The Conclusion”

Brand Awareness through Customer Engagement Activity

Skype Lite App Download by patrons

Location: 13 Cities

Delhi-NCR, Mumbai, Bangalore, Pune, Bhopal, Chennai, Hyderabad, Kolkata, Ahmedabad, Amritsar, Jaipur, Lucknow, Surat

Duration of activity: 2 Weeks

Strategy and Execution:

A (4’x4’) setup in multiplex with Skype Lite branding

Customer engagement through Skype Lite photo frame for photo –opp

Promoters, to engage & interact with the patrons regarding the features of the app as well as to urge them to download it.

Gratification for selected patrons in select locations

Result:

Approx. 1.6 million eyeballs.

6.61 Lacs app downloads (the activity was supported by cinema advertising during Bahubali – The Conclusion movie.)

Increase in brand awareness.

Skype Lite’s brand activation campaign was spot on!