SKYPE LITE ASSOCIATED WITH KHUSHI ADVERTISING TO ENGAGE MOVIEGOERS WITH INNOVATIVE BRAND ACTIVATION IN MULTIPLEXES
Client: Skype Lite App (Microsoft)
Brand Activation & Promotion in Multiplex during “Bahubali – The Conclusion”
Brand Awareness through Customer Engagement Activity
Skype Lite App Download by patrons
Location: 13 Cities
Delhi-NCR, Mumbai, Bangalore, Pune, Bhopal, Chennai, Hyderabad, Kolkata, Ahmedabad, Amritsar, Jaipur, Lucknow, Surat
Duration of activity: 2 Weeks
Strategy and Execution:
A (4’x4’) setup in multiplex with Skype Lite branding
Customer engagement through Skype Lite photo frame for photo –opp
Promoters, to engage & interact with the patrons regarding the features of the app as well as to urge them to download it.
Gratification for selected patrons in select locations
Approx. 1.6 million eyeballs.
6.61 Lacs app downloads (the activity was supported by cinema advertising during Bahubali – The Conclusion movie.)
Increase in brand awareness.
Skype Lite’s brand activation campaign was spot on!