KHUSHI ADVERTISING AND SOCH APPARELS REDEFINE AVANT-GARDE IN A FIRST OF ITS KIND AMBIENT ADVERTISING CAMPAIGN
Brand: Soch Apparels Pvt. Ltd.
Brief: Brand promotion through Innovation / new media launched
Location: Forum Mall Koramangala, Bangalore & Inorbit Mall Cyberabad, Hyderabad.
Duration of activity: 30 days / 1 month.
Strategy and Execution:
A never seen before medium – Escalator Handrail Media was used for branding. This attractive branding medium was the first of its kind to be introduced and used in India. People using the escalators were pleasantly surprised to see this vibrant branding on the otherwise dull black handrails.
1st ever brand to experience this Innovative media in India, hence highly appreciated by the target audience. It acted as a call-to-action medium as it immediately directed customers to the store, increasing footfalls and creating buzz.