SONY PICTURES’ MALL BRANDING CAMPAIGN WITH KHUSHI ADVERTISING

Sony Pictures Network India Pvt. Ltd. had joined hands with Khushi Advertising for its mall branding campaign centred on the promotion of their upcoming television shows. This large-scale campaign encompassed 89 malls across 34 cities in India. The objective of the four-month mall branding campaign was to create buzz prior to the launch of Sony’s upcoming shows viz. Pehredaar Piya ki, KBC, Super Dancer, Haasil, Ek Deewaana Tha and Rishta Likhenge Hum Naya. The branding for these shows was splashed over mall façades as well as the dropdowns inside the malls to attract maximum visibility, both from within and outside the mall. As many as 99 sites were used in this extensive branding campaign.

Malls are increasingly evolving as the most popular destination across a wide age group. They enjoy high footfall, which is the reason why Khushi Advertising helped Sony Pictures to blend this lucrative medium in their overall promotional campaign by zeroing in on 89 malls in 34 predominantly Hindi speaking cities of India. This branding campaign garnered 18.5 cr eyeballs and created the desired buzz.

Khushi is a veteran agency in the ambient advertising domain, with mall advertising and mall branding being one of our key strengths. We design campaigns keeping in mind the profile of the target audience. Our focus is always on delivering a well-planned and smoothly executed campaign. We give our best to ensure that all our campaigns are carried out without any glitches or delays, whatsoever. Khushi is proud to be recognised as the fastest growing ambient media agency in India, which specialises in providing novel ambient advertising solutions across various avenues such as cinema advertising, mall advertising, airport advertising, etc.