Integration of brands with the film content becomes greatly popular nowadays. In fact, it reaches to such levels where it not only helps film producers to bring down promotional costs but also makes the brands immensely popular. Nowadays script writers and directors integrate products so well with the scripts that it becomes part of the storyline and doesn’t look like merely a brand promotion. The idea of cinema advertising becomes a great hit and according to the movie and advertising experts, it will increase the market manifold. Today, almost every second film includes promotion of products and services.
Promotional tie-ups become an instant hit because they add to the revenues and cut down the costs. For producers, it is a sizable revenue opportunity. Every production house signs contracts with multiple brands to showcase in the movies. However, it is always a good idea to partner with fewer brands. There is no point in increasing the number. Sometimes, small budget movies sign an agreement with only one brand. They make it part of the main storyline. The example is Mere Dad Ki Maruti, a low budget film that used Maruti brand as the main character. Since the brands support incredible support to the movie that no other method of advertising can offer, it becomes an instant hit.
Direct or indirect promotion, it is always successful
Today, directors and story writers become quite creative and imaginative as far as in film promotion is concerned. Not only in story lines, but brand names appear in lyrics and movie titles as well. Sometimes, branding is done in an indirect manner by displaying logo or hoardings in the background. Sometimes, the branding is quite obvious and direct where movie characters endorse the brands openly. How the promotion will be done depends on cinema advertising agencies in Mumbai that take care of the task. Studies indicate that it is quite an effective way of making a brand successful.
There are hundreds of Media agencies in India that offer creative and effective ways of brand endorsement through movies and serials. There are experts who use their imagination to integrate products into the script. Khushi Advertising is a leading agency that does the best advertising ideas for their clients. Content integration is the upcoming trend. Utmost care is taken that brands appear in a natural way and do not become a hindrance to the natural flow.