WONDERLA RUNS A WONDERFUL ACTIVATION AND PROMOTION CAMPAIGN
Brand: Wonderla Holidays Ltd.
Brief: -Brand activation & promotion to create brand awareness as well as to generate footfalls.
-Multiplex activation with surprise gift for patrons.
Location: Prasad`s Imax (Mall Activation) & Prasad’s Imax (Audi Activation) Hyderabad
Duration of activity:
-Mall Activation – 2 days
-Multiplex Activation – 3 days
Strategy and Execution:
A larger than life bioscope was placed on a 15ft x 15ft setup in the atrium of the mall. LED screens were installed inside the bioscope, which played videos of Wonderla Amusement Parks. Patrons could experience and explore the world of Wonderla by peeping into the large bioscope. Additionally, they were thrilled to get an immersive and interactive experience with a VR headset.
This involved surprise gift voucher announcements on the cinema screen during the interval
Both these activities were huge successes with the mall activation garnering more than 60,000 eyeballs and the multiplex activation garnering more than 7,500 eyeballs while presenting gift vouchers to 38 lucky winners.