Starbucks’ Viral Valentine’s Day Launch of The Pink Drink
Brand
Starbucks
Objective
New product launch for Valentines: The Pink Drink
Solution
This Valentine's season, we have partnered with Starbucks India to introduce the limited-edition #PinkDrink—a global sensation making its India debut. Leveraging PRISMOX, India's first twin-stacked anamorphic cuboids at Nexus Hyderabad Mall, we have crafted dynamic 3D #anamorphic content to create an immersive visual experience. This innovative approach has been designed to build significant anticipation for the delightful beverage, making the ‘Pink Drink’ unmissable. The campaign is not just capturing attention— it is engaging audiences, sparking conversations and transforming interest into action.
Result
With a monthly footfall of approximately 10.5 lac, the Starbucks India 'Pink Drink' campaign, perfectly timed for the Valentine's Day season, has been generating significant interest and excitement among potential customers.
