Category Archives: Airport Advertising

Incredible Benefits of Airport Advertising

Another concerning factor in today’s rapidly evolving environment is the difficulty in grabbing the attention of an increasingly fragmented consumer. One such way is through airport advertising – this form of advertising is probably one of the most influential channels that provide visibility to millions of travelers. When you place your advertisements at the airports, we at Khushi Ambient Media Solution fully understand the opportunities it can offer to the companies. Now let us look at why airport advertising is such an amazing opportunity and why include it into your advertising models.

High-Quality Audience Exposure

Airports are viable terminals and are densely occupied by people across society- business travelers, tourists, and other individuals with reasonable standards of living. It is usually defined by having a higher power of purchase, or sometimes a higher per capita income. Adverts posted on any airport are fixtures that put the brands in reach of such important consumers thus increasing the likelihood of branding conversion.

Extended Dwell Time

Another key highlight of this method is the extended dwell time when the ad is displayed in an airport environment. People spend a lot of time inside the airports for various reasons such as checking in, going through security measures among others and waiting for their flights. This way it means that they get enough time which they can spent to interact with the adverts. Yet, while conventional ads are often viewed by the audience, for instance, for a few seconds before continuing with the rest of the activities, airport advertisements mean patrons pause for minutes, hence increasing the chances of message recall.

Diverse Advertising Formats

In airport environments, advertisers incur a variety of advertising formats to implement their brand messages. Whether the concept is a digital display or billboard or an interactive kiosk, or even a branded public lounge, the idea is simple yet profound. This edition guarantees that the adverts in airports can be changed to specific objectives of a campaign: building brand images, sales promotions, and a new product.

Enhanced Brand Image

Marketing Communications especially through billboards in airports have a huge impact on branding and image of any product. The services offered at the airports are always perceived to be of high quality as the centers are supposed to function as the first impression of the country. With such an environment attached to your brand, you can help cultivate notions of elegance and dependability. It may be especially so for luxury brands and services like financial, as well as information technology industries, which seek to convey visions of the latest as well as superior quality.

Enhanced Brand Image

Airports are centers of international travel, thus making them good places to bill both national and international organizations’ Ads. Such airports can be an international airport hall, which gives a chance to use the constant flow of passengers from different parts of the world as target consumers. On the other hand, regional airports are more suitable regarding the focus on the desired region demographics, so it might be efficient in delivering the messages accordingly.

Minimal Distraction

Unlike other advertising environments where multiple stimuli compete for attention, airports provide a relatively distraction-free setting. Passengers, often in a receptive and leisurely state, are more likely to notice and engage with advertisements. The serene and organized ambiance of airports ensures that your advertising message stands out, making a lasting impression on the audience.

Case Studies and Success Stories

Airvent advertising is equally popular and many brands have benefited from this form of advertising tremendously. For example, companies in the production of luxury cars, firms in the technology industry, and international fashion houses have publicized through airport advertising, they have benefited from its efficiency in advertising the most recent products; with a boost in their brand image and popularity. Each success story provides evidence of the potential for airport advertising as a form of advertising that equally yields measurable returns and success in business adventures.

Innovative Technologies

Contemporary airport advertising new techniques such as AR, VR, and interactive display are implemented as new methods of airport advertising. These advanced technologies increase the interaction level of advertisements-the means by which travelers are entertained. The above approaches, among others, not only draw attention but also invite interactivity, thus leaving people with a memorable experience in the advertising process.

Airport advertising provides a rich and diverse set of synergies that help to make it an essential addition to any strategic positioning plan. The opportunities are numerous: from gaining unique access to a high-quality audience to realizing increased dwell times a brand gains from a superior image and being able to tap innovative technologies. Airport advertising has been one of the most successful advertising margins for Khushi Ambient Media Solution helping clients to achieve their goals and taking their business to the next level.

If you are looking to make an impact and establish initial communication with people, the choice of placing an advert in airports is mind-boggling, to say the least. The professional team of Khushi Ambient Media Solution is waiting for your call, and we will explain how you can use airport advertising to enhance your business impact. If you’re interested in learning more about airport advertising or begin your own airport advertising campaign, visit Khushi Ambient Media Solution.

Incredible Benefits of Airport Advertising in India

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The business travel sector in India is experiencing rapid growth due to increasing income levels, globalization, and supportive government policies and regulations. By 2020, India is expected to become one of the top six business travel markets in the world. Business frequent fliers, who are often business owners or top executives, make up a significant portion of this sector. Many of these individuals travel at least three to four times per year and some even combine business trips with leisure travel. Airport advertising is a highly effective way to reach these decision-makers, as it captures the attention of 75% of business frequent fliers who actually read the ads. Therefore, if you also are planning to set up a brand, then it is a must for you to look for airport advertising opportunities as it can help gain the attention of a large pool of customers in a short time span. To achieve this, you definitely need the best advertising agency in Ahmedabad that can help you grow your business as per your business categories and targeted audience. If you are looking for the best advertising agency in Ahmedabad that can offer you both offshore and onshore advertising solutions, then must get in touch with “Khushi Ambient Media Solution”

Prolonged Exposure

Airport advertising offers prolonged exposure benefits to brands due to several factors. First, the dwell time of travelers in airports provides an opportunity for prolonged exposure to advertising. Passengers may spend hours waiting for their flights, and airport advertising can attract their attention during this time. This means that airport advertising has a greater chance of being noticed and remembered compared to other types of advertising. Khushi Ambient Media Solution is one of the best advertising agencies in Ahmedabad that offers a widespread reach in more than 22 cities nationwide and helps brands reach out to the right audience at the right time.

Offers Cost Effective Investment

Brands can benefit from maximum exposure in a cost-effective way at airports, which operate round-the-clock. In addition, state-of-the-art communication channels make it easy for advertisements to be noticed. The uncluttered nature of these channels offers an ideal way to convey brand messages with clarity. Are you looking for a way to effectively reach a captive and receptive audience? Look no further than airport advertising in Ahmedabad! With maximum exposure around the clock and state-of-the-art communication channels, airport advertising is an ideal way to convey your brand message with clarity.

Multiple options

Firstly, airports have a variety of advertising spaces available for brands to choose from. These can range from digital screens and billboards to baggage tags and floor graphics. This variety of options allows brands to choose the most suitable type of advertising for their specific marketing campaign. Secondly, the number of travelers passing through airports on a daily basis offers a vast audience for brands to reach. This presents a great opportunity to get in front of a captive audience who are waiting to board their flights or are in transit. With a large and diverse audience, airport advertising in Ahmedabad can provide exposure to potential customers from all over the world.

Offers Higher Conversion Rates

Airport advertising can reach a specific target audience, such as frequent business travelers or affluent consumers. This allows brands to tailor their advertising message to the right audience, which can lead to higher conversion rates. Passengers in airports are a captive audience, as they have a lot of dwell time and are often looking for ways to pass the time. This means that they are more likely to engage with advertisements and have a higher chance of converting into customers. These formats can include digital screens, interactive displays, and experiential activations, which can create a memorable experience for passengers and increase the likelihood of conversion.

Improve Traffic On The Stores And Websites

With the availability of low-cost airfares, more travelers are opting for flights as their preferred mode of transportation in India. As a result, airports across the country are becoming increasingly crowded with these travelers. This presents an opportunity for brands to reach a wider audience and tap into previously unexplored target markets. The airport environment creates a positive association between brands and the travel experience. This can lead to increased brand loyalty and positive word-of-mouth, which can result in higher conversion rates.

Looking for the best airport advertising agency in India to help your brand reach a captive and receptive audience? Look no further than Khushi Ambient Media Solutions! With our expertise in airport advertising, we can provide you with a range of advertising options to help you effectively convey your brand message and gain prolonged exposure. As one of the top airport advertising agencies in India, we have a proven track record of delivering successful campaigns for our clients. Contact us today to see how we can help your brand stand out in the airport environment and reach new heights!

Proven Strategies For Airline Advertising

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We are aware of how marketing is extremely crucial and popular in today’s digital world. It is an essential practice that every business should follow. Networking, communication, and promotion are the most important steps to making your name in the market. Advertising agencies come up with Khushi ambient advertising, which is an innovative way of advertising. It enables businesses to attract consumers.

Airline advertising and branding is a form of OOT Advertising services which is a non-traditional or alternative media. Airline advertising people tend to spend more time on these locations. There are so many things included in airline advertising such as cabin bulkhead, skyline panel, seat back ad, head-rest cover, in-flight free product sampling, boarding card (pass), in-flight water and beverage cups, in-flight announcements, luggage trolley advertisements, etc. this kind of advertising can be static, digital or experiential.

Airline advertising can take many forms, and the best strategy will depend on the goals and target audience of the campaign.

1. Leveraging Social Media

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for reaching large, targeted audiences. Airlines can use social media to share special deals, announce new routes, and engage with customers. Social media is a huge market that is not only used just to connect with friends and family. A social media presence helps to be in front of your target audience. Social media is literally available for anyone, making it a useful tool through strategy and planning can be very beneficial for your business.

2. Sponsoring Events

Another great way to capture the attention of the audience is by sponsoring events that are popular. Events like music festivals, sports teams or cultural events, and flea markets can help airlines reach new audiences and build brand awareness. Recently, events in Ahmedabad are getting popular among young people and hence it makes a perfect opportunity to sponsor concerts & events.

3. Influencer Marketing

Influencer marketing is one of the most popular and trendy marketing strategies. Partnering with influencers helps create a buzz for a large number of audiences. It works like direct communication through an influencer to her/his audience. You can choose the type of influencer who suits your campaign. People tend to believe other people who are known or popular for their content or other skills, hence, they develop a feeling of trust. This works in your favor and also helps build connections with different influencers who can also help you collaborate later when you need it.

4. The Social Impact Creates a Good Impact

Creating a positive impact on your audience is as important as creating an impact on social media, or maybe more. Audiences tend to remember the businesses and brands that have created a huge impact. Although, how will you do it? The simplest way to do it is to help people or communities in some way. You can also partner with influencers and NGOs. Doing something for the betterment of society will definitely create a good impact. It builds trust for your brand or business.

5. Don’t Forget Your Existing Customers

In the process of attracting more new customers make sure you do not ignore the existing ones. You must be able to provide them with better services and try to bring in new features and services which make them think they are taken care of as a customer. A fantastic customer experience, enhancing facilities, lovable staff, letting them engage in movies on the screens, a speedy internet connection, etc are the things you can initiate from.

Lastly, make sure you take the help of an advertising agency for the strategies. Khushi Advertising is a go-to agency for advertising and activation. We have a widespread reach of 22 cities across India. We provide striking advertising campaigns, strategies, and planning related to digital advertising consisting of social media plans, online advertising including google ads and content marketing as well as ambient advertising in Ahmedabad. Visit our website and connect with us for more information.

5 Airport Marketing Strategies And Trends

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As per reports and surveys, Indira Gandhi International Airport is one of the busiest airports in India with over 22,583,736 passengers between 2020 to 2021. The everyday footfall at Indian airports has also dramatically increased after the wake of the pandemic, and hence many marketers and advertisers are using this path to take their brands to a higher level of success and growth. Furthermore, successful marketing campaigns also help in improving overall brand awareness, offering value-added promotions, and enhancing the airport customer experience. There are various airport advertising agencies in India that give you a chance to advertise your brand at such a busy location. Khushi Ambient Media Solution is one of the biggest advertising agencies in India as we have the leverage to advertise at various locations of airports nationwide. Driven by insane competition, agencies are coming up with different strategies and tactics just to give tough competition to others and make their brand visible in front of potential customers.

Let’s Talk About Some Famous Airport Marketing Strategies And Trends

Brand partnership:

Brand partnership is the best way of marketing your brand as it has the ability to collaborate in a very cost-effective manner attracting new customers and grabbing the attention of the audience. Airports are now collaborating with retailers, and food and beverage companies to offer unique services to their passengers. Airport advertising agencies in India are also collaborating with other brands that are already present at the airport so that they can advertise their brand in front of potential buyers. If you are also looking for airport marketing for your brand, then you can connect with Khushi and can trust Khushi as we have various airports in every corner of India: north, south, east, west, and center.

Read also: How to Make Airport Branding from Zero to Hero

User-generated content:

Brands are preferring airport advertising for their brands as passengers spend so much time at the airport while waiting for the check-in process and boarding process. Furthermore, passengers also prefer to shop at the airport while waiting for the flight to take off just to utilize their time. Hence, travelers help promote your brand by sharing photos and videos on social media, which further grabs the attention of other people as well. In addition to that, the airport advertising agency is also collaborating with influencers and bloggers so that when they travel, they can share the stories from airport advertising. This helps brands reach a large pool of customers and users through user-generated content. Get in touch with us today, if you are also looking for such advertising solutions for your brand.

Boost customer engagement:

When you are at the airport, you might be busy clicking pictures and taking videos. Therefore; when you are advertising your brand at the airport, you can ask those passengers to share their experiences and pictures on social media. This will increase employee engagement and your brand will also be able to connect with other people who are not present at the airport. Moreover; you can also arrange contests or events for passengers where they can get gifts and coupons as this will engage the target audience. At some airports, advertising agencies serve food and beverages with advertisements for the brands just to have a long-term impact on the minds and eyes of the customers. If you are also looking for airport advertising for your organization, contact Khushi Ambient Media Solution.

Read also: What Is The Importance of Airport Advertising?

Content marketing:

It is known by almost everyone that airport professionals are experts in the fields of aviation and travel. They know how to engage the passengers and how to gain their attention for a particular thing, whether it is a product or service. Content marketing is being used by airport advertising agencies to share useful information while promoting brands and airports as well. Mostly, travel bloggers share their experiences on social media platforms. Therefore; get connected with travel bloggers as they deliberately share their experiences with readers. Make your brand visible through airport advertising and grab the attention of a large audience.

Read also: How can Airport Advertising make a difference?

Develop reward programs:

Airport advertising agencies are also introducing various reward and discount programs for their travelers, such as hotel rewards, car rentals, frequent flyer programs, and so on. This is gaining the attention of various people and increasing overall brand awareness and brand loyalty as well. Happy clients are great, and this marketing strategy helps make passengers happier. Furthermore, airports can also create activities through which they can earn points, which they can redeem for their next travel ticket or food. This would be great as it would make your brand visible on social media platforms, and the majority of people are using social media platforms.

Read also: Why Airport Branding is effective? Reasons you should know why it works

The airports allow the brands to place ads on their websites. Use the opportunity as a part of your airport advertising strategy. Immediately connect with us to learn more about airport advertising. Our advertising experts will also explain to you other advertising strategies such as mall advertising, cinema advertising, digital marketing, experiential marketing, and so on. You can choose your brand’s marketing as per your brand specification and preferences. What are you waiting for? Give us a call at 9320348884 now.

How can Airport Advertising make a difference?

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How can Airport Advertising make a difference?

Airport Advertising Company helps your business compete with your competitors. And it helps your business stay ahead of the game while competing with other businesses. Advertising is how you convince the consumer that you are the one they should choose. In many mediums of advertising, Airport Advertising Company is in the trend right now. And there are multiple reasons that in recent times, why brands are choosing airports to place their advertisements compared to other mediums because airport advertising is a powerful and effective environment within which your audience can be targeted. And airport advertising doesn’t just stay inside terminals but transport media can also plan and help you reach your audience and in advertising in domestic and international airports, reaching masses of travellers, tourists, and business executives on a global level.

What is Airport Advertisement and where do they place your brand’s advertisements?

Airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of the brand. Airport offers a variety of advertising media for the campaign – billboards, digital screens taxis, banners, posters, in flight magazines and many others.

In Airport advertising, not only can you use a wide variety of media formats like videos, images, posters and more, but they can also be placed in strategic spaces all over the terminal. And a variety of other airport Advertising options include backlit dioramas, free standing kiosk, state of the art L.E.D., plasma panels a scrolling displays terminal walls, freestanding baggage claim directories, stairways columns, gates, luggage push carts wall wraps all at one place. So, in Airport Advertising, you get multiple varieties of where you want your ad to be placed and also variety in which format you want to be placed. Now, according to your brand and your customer’s criteria, you choose a place and the format of your advertisement.

Why is Airport Advertising trending?

One major advantage of airport advertising is that each ad display has a long exposure time assuring the visibility of the brand message to customers. And the other most important and major advantage airport advertising holds; it reaches out to the most affluent segment of the population. The other reasons are:

It reaches key influential decision makers in business mode:

In Airport Advertising company, you can place the advertisement according to the preference of your brand and product. For ex.: If your brand is related to business details or business products then one of the best places at Airport is the business lounge.

It engages passengers during long dwell time:

At the airport, your brand has an opportunity to engage with customers for a longer period of time compared to any other medium because here people are in a captive setting place, so brands get a chance to communicate and tell stories that they would otherwise not have enough time for.

Wide reach: More Audiences:

Airports are the most crowded place ever and especially, at airports people come from all the different states, cities and countries. So, it’s the best medium for a brand to advertise. And this makes it easier for the brand to reach out to a wider audience and tap into unexplored target markets.

Easily noticeable:

In airport advertising company, communication makes it very easy for the brands advertise to get noticed. The uncluttered means of communication provides an ideal way to convey brand messages with great clarity.

Round the clock availability of brand message:

Since the airport works round the clock, brands can enjoy maximum exposure in a cost effective manner.

So, these are the key benefits or advantages of advertising at airports.

So, as a brand owner, if you haven’t yet opted for airport advertising, you are definitely missing out on a huge opportunity. So, make your move and get ready to reap the incredible benefits of airport advertising.

What Is The Importance of Airport Advertising?

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Before we jump into the benefits of Airport Advertising, first, let’s find out what is Airport Advertising?

All the digital and static displays of advertisements that are placed inside and right outside domestic or international airports are a part of Airport Advertising. The facilities provided by airports like waiting lounges, restaurants, cafes, shopping stores offer a relaxed environment allowing the flyers to spend their time in peace and be more attentive to the communication presented creatively by various brands.

What is the importance of Airport Advertising and why should you do it?

When it comes to OOH (out of home) advertising, Airport Advertising is one of the best mediums to garner the attention of the target audience. Over the years, Airport Advertising has become a popular medium choice for Engagement Marketing campaigns, as it is a perfect medium for brands to interact with their target audience in an impactful way. And with the elevated lifestyle through the rise of income levels in the last one decade more and more people prefer aeroplanes over other modes of transportation for their travel. Needless to say, this inclination is awed to a lot more comfort, speed, and security of air travel.

Some of the major reasons for the great benefits of Airport Advertising are:

Those who opt for air travel are usually the decision makers. Since the cost of air travel is comparatively higher than the other modes of transportation, making them the ones in the higher position in the hierarchy, be it homes, businesses, or professional lives. These decision makers pay more attention to airport advertisements

Air travellers are more excited and ready to take in more information. And with the availability of time and not too many things to do, people pay more attention to airport advertisements, especially when they are more innovative and stand out from the crowd. Ads displayed on airports are usually unmissable.

Airport advertising gives maximum results on investment. It can offer great results for brand awareness and higher brand recall. It is also a great place to introduce new products or reinforce existing brands that can influence the purchase decision of the consumer.

Getting the undivided attention of the audience is also a great advantage of Airport Advertising. Especially in the current times when people are always busy or are indulged in digital media, getting their attention is difficult. But since the travellers have to report at least two hours before the flight for their international travel, the flyer has no more choice than to pass the time. That is when they absorb the advertisements around them more attentively.

We hope this information will be of some use to you. To get a creative Airport Advertising campaign for your brand, reach out to Khushi Advertising. It offers airport advertising space in over 33 biggest Airports in India.

How Is Airport Marketing Helpful For Businesses

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In this age of digital marketing, innovative and well-thought airline marketing goes a long way. Airport marketing not only captures the audience directly but also indirectly, and that is where social media marketing comes in.

When the power or both, creatively appealing experience of your airline advertising and social media meets, you can capture a wide audience. An audience that experiences your airline advertisement first hand, and the audience that is connected on social media to the ones who experienced it first hand and shared their experience.

From introducing a new product or completely rebranding your company, a great airline advertisement can create a wonderful impact for your brand.

When travellers share the photos and videos of the experiences that they had on their journey, you make sure the experience of your brand is one of them. When your audiences promote your organization you also get the benefit of word-of-mouth marketing. It can be called user-generated content, where you don’t even have to promote your brand through social media, your users can do that for you. You can curate all these experiences of your users and promote them too, so an even wider audience can witness what your brand has to offer.

Airport Marketing is the best kind of marketing especially when you are looking to reach a wealthy demographic. It’s a great way to catch the attention of frequent fliers, this audience is more likely to have a high-income level. What works the most for airport marketing is that when the travellers have crossed the security, they have enough time to pass in the terminal without having much to do, that is when your advert is noticed. And depending on the kind of experience it has to offer, it takes place in the lasting memory of your target audience.

Since the businesses are slowly coming back to normalcy, airport advertisements again hold a great worth because of its frequent business fliers who really do read these ads. These business travellers are usually the top-level executives of big organisations, or business owners. As they are the decision-makers, airline marketing is the best way to bring a real impact on your sales.

Airline marketing is also a great way to attract a diverse audience since the airports are present in various big cities all around the country and have hundreds of flights taking off each day. If you want to use airline marketing to increase your sales or the awareness of your brand on a national scale, Khushi advertising is there to help you create the most creative and captivating advertisement and create a memorable experience for your audience.

Why Your Brand Reach Will Fly High Through Airport Advertising?

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Airports are not a medium to travel luxuriously anymore. After the launch of the UDAN scheme under which consumers can enjoy discounted flight tickets, young India is flying more often. Despite this increase in passenger traffic, new, young, and mid-level brands are not preferring airport advertising. There is a misconception among company marketeers that airport marketing costs a lot and does not yield targeted results. But when one has a solid strategy of Airline marketing that uses location-based targeting, achieving results is possible.

Apart from this advantage of opting for airline marketing, the following are the benefits of why your brand needs airport advertising;

Tapping into a receptive audience

Generally, frequent travelers prefer flights because of easy and fast transitions. These audiences either belong to middle-class families or upper-middle-class families with a certain amount of capacity to spend on new experiences or products. So, these classes of the audience are always open to try new things whether it be a product or service. And this behavior becomes a buying habit through airline advertising.

Digital displays

It’s a unique form of airport advertising that is not only available in metro city airports but also available in tier I and tier II cities of India. It might cost a little more than print media for airline marketing. But digital displays leave space for more creativity. Also, there are high chances of your ad being noticed if you use video ads as a mode of airport advertising as travelers wait a lot for their flights at the airport.

Location-specific targeting

The great Indian consumer has a culturally diverse different persona. So, targeting different types of customers with different creative ads plays a crucial role in the success of your brand. Through airline advertising, you can target these diverse audiences based on their native region. Even tier III cities provide amazing opportunities to tap on the region-specific consumer because small city youngsters are constantly traveling back and forth from their hometown to metro cities.

After the wave of COVID-19, airports have tightened their safety and security protocols. Moreover, consumers prefer air travel over train or bus because of hygiene standards. So, here lies a great opportunity to popularise your brand and products/services through airport marketing.