Following the recent global pandemic, we saw a huge change in consumer behaviour. Metro and tier 1 cities were some of the regions highly affected in India, whereas tier 2 and tier 3 cities remained less affected.
A tremendous rise was being registered in the consumption capacity of tier 2 and tier 3 cities since the past 4-5 years. And even during the period of lockdown, due to comparatively lower number of population struck by the pandemic, a growth in their spending power was observed in various sectors. The high net-worth individuals of these cities became major target audiences for premium, luxury and e-commerce brands. Even the manufacturing and industrial sector saw a great boom, which upgraded the demographics in these cities.
A few noticeable facts that justify this enormous development in non-metros are:
- 1. 100 more airports and 600 more aircraft to get added under the UDAN scheme.
- 2. 55% of digital transactions recorded in non- metro cities.
- 3. Online consumer spending of non-metro cities witnessed a dramatic rise.
- 4. Luxury spending in tier 2 cities grew 30 times more than in tier 1 cities.
- 5. Non-metro cities saw a meteoric rise in consumption during the lockdown.
UnMetro With Khushi
Khushi brings you high impact advertising by targeting investment-minded audiences. It’s time to UnMetro with Khushi to get a clutter-free ambience and attract concentrated attention from high net-worth individuals, the frequent flyers in non-metro cities. With consumer aspirations and expansion on the rise, you can make your brand a partner in their growth.
The premium TG of non-metro cities has the potential to fetch you an unstoppable growth. So take your brand to small cities, as they are the high-opportunity zones with big opportunities and target the untapped high net-worth fliers or non-metro cities through airport advertising.
Some of the undeniable benefits of airport marketing to make your brand visible to the most affluent, captive audience are:
- 1. Undivided Attention:- The clutter-free ambience of non-metro cities attracts the focused attention of the audience at the airport.
- 2. Untapped Audience:- Take your brand directly to the premium TG with high spending capacity.
- 3. Unstoppable Growth:- Target tier 2 & 3 cities that have witnessed an unprecedented growth post lockdown.
- 4. Unlimited Potential:- Target 27.1 million footfall spread over 14 states across the country.
- 5. Unimaginable Impact:- Aspirational and highly filtered TG increases your chances of conversion.
- 6. Unmissable Advantage:- UDAN government scheme to push for increased footfall in non-metro airports.
- 7. Unquestionable Merit:- Foreign investments to improve the infrastructure of non-metro airports.