Let us start by saying, be it the best of times for your business or the worst, marketing will always be important. Because when the times are good, the opportunity of expansion presents itself making it a perfect time for your audiences to know about your product/service. And when the times are low, your expenditure on marketing should not be considered as an expense but more like an investment. Especially when the times are low even for your competitors (times like this), know that every business would want to cut down on their marketing budget, offering you more space to grab attention. 

Some of the best ways to get noticed by your target audiences and leaving a lasting impact on their memory is by using ambient media advertising and experiential marketing.   

Ambient media advertising is placed in unusual spaces and on unusual items. Its unusual placement works the best in catching the eyes of the audience. You can find ambient advertising anywhere outside your home, and the key to making it most effective is by choosing the right media and right message. Ambient advertising is the perfect tool to sustainably influence your TG. 

Some of the forms or mediums of ambient advertising can be supermarket marketing or advertising in restaurants. Marketing in supermarkets, especially if you are an FMCG brand. Because that is exactly where your target potential customers are and are there to buy. Through an innovative idea, supermarket marketing will easily strike the right cord. 

Now, let’s see how advertising in restaurants can help your business reach your audiences. 

Since people spend a lot of time in restaurants, you can surely hope to attract more eyeballs for your advertisement. The QSRs (Quick Service Restaurants) have numerous outlets throughout the country, and that makes it easier for you to run a countrywide campaign. Advertising in restaurants is a great way to reach out to your relevant TG and stay in their memory for a longer period of time.

Do you know how experiential marketing, aka engagement marketing, is different from all the other forms of marketing? It is the only way to allow your audiences to experience exactly what you want them to experience through your product. This has proven to offer an excellent immersive experience. And engagements like these where businesses truly connect with their audience, such experiences not easily forgotten.  

Khushi Ambient Media Solutions is one of the best experiential marketing agencies in India. It offers numerous types of creative experiential marketing solutions according to your product/service and your audience. Khushi Advertising offers unique and innovative ambient marketing solutions as well.

Airport Marketing is one of the niches where an advertiser can get the maximum visibility and results. Airports are frequented by high income and upscale travellers and your best chance to get their attention is when they are waiting to board their flights. Advertising in shopping centres should gear up to utilize this opportunity to be visible to their target audience. Airport Branding is an exciting opportunity to display the products of premier brands to people who have the highest probability of using them.

Here are some of the reasons why airport advertising can be such an effective medium;

(i)  Airport advertising taps into excited and alert customers. Airport passengers happen to be an excited, alert and receptive audience who are in a captive setting. Travel puts people in a positive mindset and advertisers have the best chance to display their wares to an audience that is going to receive the message in a positive manner.

(ii)  Airport passengers are an affluent bunch. They often travel internationally and are well to do. In such an environment passengers see shopping as a natural extension of their time and as such they receive advertisements well. There is a heightened chance of that they may invest in high end products like electronics and luxury products.

(iii)  The airport is filled with passengers who are high flying professionals and they are in a receptive frame of mind. They are often on their way to and from business meetings. They tend to focus on their work and are also tuned into the messages that advertisers show in the airport.

(iv)  Airport Branding uses the context of the airport to add perceived brand value to the products. Passengers associate the airport with a top notch lifestyle, and advertisers are quick to implement this with a range of high end products. These products add to the impression of a high flying lifestyle.

(v)  The airport lounge environment takes people away from daily routines. The prospect of travel puts people in a heightened and excited state. The effect of this is that people are welcoming brand advertisement and they keep it in their memories for a longer period of time.

(vi)  At the airport, advertisers have the opportunity to engage with potential customers who at any other time would be too distracted to see the advertisements. In a captive setting, brands have the maximum chance to make a telling impression on the minds of consumers.

The success of any advertising campaign is not determined by the size of the audience reach; creativeness, brand positioning and audience engagement all count a great deal. PVR Cinema advertising has what it takes to achieve all of these factors; following attributes will help us to know the unique power of cinema advertising India.

Uniquely Involving

Cinema advertising involves minimal distractions to the viewer than any other media mode. Muting or skipping the ad appearing on the big screen is not possible. Various factors like surround sound, extensive screens and dark setting of the cinema hall enable viewers to process ads with more concentration.

Maximum Brand Recall 

The immersive nature of cinema advertising enables brands to obtain maximum recall. Because of the large cinema space and longer time slots Cinema advertising india comprises the best of ad campaigns. Telling a narrative and connecting with the audience is possible and your brand can straight go to touch the hearts of the viewers. Chances of ad recall by cinema goers are many times more than recalling an ad on TV.

Scope for experimental activations

Cinema advertising is not limited to the big screen alone; it can become an integrated campaign encompassing branding on tubs of popcorn, light-boxes, back of tickets, sampling stands, screens above refreshment stalls and so on. A lot of scope for top-impact experimental advertising is offered by the cinema mode. Cinema gives viewers an experience to remember; the smell of nachos and popcorn, dimmed lights and superb sound effects and it is for the brands to optimize this aspect to their advantage.

Catering to Niche Markets

Mass reach is not the sole criteria of any advertising campaign. A superior strategy would include effectively crafted content that reaches the targeted audience in good measure. Niche markets can be catered to through cinema advertising as you can determine the audience kind visiting the cinema halls for watching their favorite movies.

On a Concluding Note

In the world of today when people are continuously bombarded with messages from brands it is more essential than ever for your brand to emotionally engross these audiences. In this context, cinema advertising proves to be a significant weapon in the armory of targeted advertising. So, make the most of the big screen and see your ad campaign come to life!

Every brand must include shopping mall advertising in its portfolio. Shopping malls are one of the favorite destinations for the elite urban population, who are willing to spend on a brand because of its brand value. Leading shopping mall advertising agencies grab the attention of your customers by portraying your brand in the right place when the customers are in a relaxed mood and are more receptive to the message being conveyed.

Shopping mall advertising offers unique options for businesses to enhance their customer outreach interactively. No matter if your aim is to convert prospects into customers or want to interact with them and get an insight into what your customers are thinking, shopping mall advertising is the way to go!

While there is no doubt that shopping malls see few thousands and even lakhs of footfalls during weekends, advertising in malls offer a distinct advantage. Here, you not just advertise your products, but you can also nudge them instantly into buying. This is because the advertisement as well as the product being advertised are found in the same location- This is definitely a huge advantage that businesses should not ignore.

A good shopping mall advertising company strategizes the campaign based on a number of factors. An in-depth study goes in to designing a campaign based on the age of the customers, spending habits of the target group, their tastes and preferences, the factors that influence their buying decisions and more.

In short, a leading shopping mall advertising company designs the campaign in a way to enhance the buying experience of the shoppers. Moreover, advertising in shopping malls offer several diverse options, right from escalator wraps, danglers, banners and backlit directories to digital media, interactive solutions, ads at the food court and more. Such diverse options ensure that the attention of your consumers is adequately grabbed.

With the advertisement strategically placed at the eye level, shopping mall promotion ideas aims to create optimal visibility and creates greater awareness amongst shoppers. Smart use of backlighting ensures that your ad stands out amongst rest of the products and gets amply noticed. Also, choosing the best location for your product advertising ensures that it manages to grab maximal eyeballs.

Advertising at shopping malls is the most convenient, cost effective and result driven approach to build brand awareness amongst shoppers and also to see quick sales. Don’t miss out on it! Just go for the leading shopping mall advertising agency and reap the benefits!

Want to grab undivided attention of your prospects and customers? The best way to have their complete attention is cinema advertising! Research reveals that cinema advertisements enjoy highest engagement score, with almost negligible ad avoidance rates. Naturally, cinema advertising enjoys maximal engagement score…Also, with the advent of multiplexes, where the youth flock to enjoy and relax, cinema advertising has become staple for any brand that wants to enhance their brand value and get optimal ROI from their ad spend. Nevertheless, to reap optimal benefits from cinema advertising, you need to choose the Cinema advertising agencies in mumbai which has experience and the requisite expertise in cinema advertising.

Having said that; cinema advertising generally forms a part of an integrated advertising campaign. It is coupled with other media advertising such as the print media, TV, radio and more. It must be noted that cinema advertising, when done properly, will likely double or even triple the impact of your message. This is because cinema offers an uncluttered environment, where the consumers are at ease and more receptive of the messages they get in a relaxed atmosphere.

Some of the greatest advantages offered by cinema advertising are:

(i)  It reaches the most captive audience and results in advertising recalls much higher than that of TV ads

(ii)  Efficiently and effectively engages cinema goers with its innovative, targeted messages

(iii)  Makes use of sight, motion and sound for enhanced effectiveness, which results in increased ad recall

(iv)  With multiplexes, your advertisements are placed in close proximity to the point of purchase, thus it gives you higher conversions

The best cinema advertising agency adopts novel approach in cinema advertising. It does not restrict advertising to just on screen, but uses innovative ways to grab the attention of the movie goers. Standees, danglers, backlight, signage at the gate, ticket counter and more are some of the most innovative ways that a leading cinema advertising agency uses. This is precisely why you need to go for only the best cinema advertising agency! We are Best Cinema advertising agencies in mumbai

A leading cinema advertising agency uses its expertise to laser target your customers with interesting, out of the box ideas for optimal conversions. If you want to target customers in a specific local area, cinema advertising makes it much, much easier to reach out to your audiences and have their undivided attention. Also, if you have specific promotional local offers, cinema advertising will be extremely effective.