Category Archives: ambient advertising

How a Small Business Transformed Its Brand with Outdoor Advertising

Setting up shop in a cutthroat industry can be extremely difficult for small enterprises. It can be challenging to compete with bigger, more well-known businesses when you have a limited budget, few resources, and less visibility. Nonetheless, outdoor advertising agency is a potent instrument that many small firms have effectively used.

Businesses have the chance to make a direct and significant connection with a local audience through outdoor advertising. This article examines how a small firm collaborated with outdoor media advertising companies to develop a customised approach that revolutionised its brand and helped it achieve unprecedented success.

The Problem: Making Your Mark in a Congested Market

This company, like many small enterprises, found it difficult to differentiate itself in a crowded industry. Even though they provided excellent goods and services, their clientele was tiny and devoted. Outdoor advertising agency efforts producing some results, but they lacked the local exposure required to attract new clients.

The company needed a low-cost strategy to increase trust, raise brand awareness, and draw in more local clients. At that point, outdoor advertising became the answer.

Why Outdoor Advertising?

Outdoor advertising provides a unique advantage that other marketing channels cannot easily replicate. By placing advertisements in strategic locations, businesses can ensure their brand is seen by a large audience on a daily basis.

From billboards to transit ads and pop-up displays, outdoor media helps businesses capture the attention of potential customers in a memorable and impactful way. For this small business, outdoor advertising became the key to reaching a broader audience and enhancing brand visibility.

The Strategy: Crafting a Customized Campaign

A thorough outdoor advertising plan was created to guarantee success. This involved combining conventional and creative methods to produce an interesting and successful campaign.

Prime Location

Finding high-traffic locations that matched the target audience was the first step. To ensure optimal visibility, billboards were positioned next to busy roadways, shopping malls, and office buildings. The advertisements’ memorable taglines and striking, eye-catching imagery were intended to make an impression.

Transit Advertising

The company’s reach was increased by using mobile advertisements on buses and autorickshaws. These advertisements exposed the brand to a wide range of people throughout the city. This strategy worked especially well to raise brand awareness among commuters who might not have otherwise come across the company.

Seasonal Campaigns

The campaign’s festive concept encouraged people to start over and celebrate locally in order to take advantage of the New Year season. “Kickstart the New Year with Quality You Can Trust!” and similar messages struck a chord with the audience, establishing an emotional bond.

Booths for Pop-Up Sampling

Another important component was interactive advertising. Pop-up booths were erected in crowded areas to give prospective clients a hands-on look at the goods or services. This face-to-face interaction increased trust and produced a favourable, long-lasting brand image.

The Results: A Brand Transformed

The outdoor advertising strategy yielded impressive outcomes in a matter of months:

A notable rise in foot traffic

The company claimed a discernible increase in everyday traffic. Numerous new clients reported seeing the ads while shopping or on their commutes.

Increased Awareness of the Brand

The community grew increasingly accustomed to and confident in the brand. People started to associate the name with dependability and quality.

Increased Clientele

Customers from nearby places were drawn in by the promotion, which successfully increased the company’s market and reach.

Increased Seasonal Revenue

The festive theme in the New Year campaign attracted a large number of customers, resulting in higher-than-expected sales.

Why Outdoor Advertising Works for Small Businesses

One of the best strategies for small businesses looking to increase their local presence is outdoor advertising. Outdoor media provides a physical and inevitable presence, in contrast to digital advertisements that can be ignored or skipped. These images make an effect, whether they are displayed on a moving bus or on a brightly lighted billboard.

Outdoor media advertising is also quite flexible. Companies can design campaigns that are specific to their objectives and target audience by selecting from a range of formats, such as interactive displays, digital screens, transit advertisements, and static billboards.

Outdoor advertising is also scalable. It is the perfect option for individuals with tight resources because small firms may begin with a small campaign and progressively grow as they achieve results.

Key Benefits of Outdoor Advertising

Elevated Awareness

Thousands of people will see your brand every day thanks to outdoor advertising, especially in crowded areas.

Remarkable Effect

An effective outdoor advertisement may make a powerful, long-lasting impression and help prospective buyers remember your company.

Local Presence

Effectively reaching local audiences, outdoor media helps small businesses establish connections with local clients.

Economical

Outdoor advertising campaigns can provide a high return on investment when compared to other types of advertising, particularly for small firms trying to make the most of their finances.

The story of this little firm demonstrates how outdoor advertising Agency may have a profound impact. They were able to overcome obstacles, increase awareness, and establish a solid reputation in their local market by utilising the experience of an outdoor advertising firm.

Outdoor advertising is a tried-and-true route to success for any small business trying to expand. Businesses can accomplish quantifiable outcomes and establish meaningful connections with their audience through innovative, focused marketing.

Outdoor advertising has the power to propel any small business to new heights, whether it is done through interactive media, billboards, or transit advertisements.

Are You All Set to Change Your Brand?

Investigate the possibilities of outdoor media advertising and start creating a more powerful, recognisable brand right now!

You can also read about: OOH Advertising: Everything You Need to Know

What is the Role of an Advertising Agency in the Modern World?

Advertising has become more important in the modern, rapid and highly aggressive business world due to its function of assisting organizations in reaching out their target markets. Over the years there has been a change in the various functions and responsibilities of advertising agencies that include change with technological advancement, the behavior of consumers and also the environment in the digital age. Unlike the conventional approach of advertising, today’s agencies offer innovative, analytical and cross-platform marketing solutions for organizations to remain competitive.

Thus, for the best advertising agencies of Mumbai, Khushi Ambient Media Solution is ahead of its competitors who provides effective solutions with creativity and effective targeting. In this blog, about to discuss the importance of advertising agencies in the present world and how the partnership with the best advertising agency in Mumbai can prove beneficial for your business.

1. A Task Analysis of Strategies for Advertising

Thus, one of the main responsibilities of an advertising agency is to analyse the situation and create the complex marketing approaches which would correspond to the needs of a particular enterprise. Through market research, advertising agencies are able to define their audiences, develop ads that appeal to their possible consumers, and able to analyze their competitors. They incorporate brainstorming with quantifiable trends when developing strategy with measurable returns.

Khushi Ambient Media Solution amongst the top level ad agencies in Mumbai has the ability to deliver the best from strategies in order to make the brand reach out to the consumer base in the best and most memorable ways such as ambient advertising, outdoor and digital media.

2. Creative Campaign Development

Imagination is the soul of advertising when it comes to designing a good and effective campaign to advertise products. Many agencies today have skilled teams of copywriters, graphic artists, video makers, and digital marketers who interrelate and help to develop engaging and well-design visuals. Their purpose is to give attention, feel emotion, and take action.

Forgetting that the top advertising agencies in Mumbai such as Khushi Ambient Media Solution essentially have a niche of offering break options that assist compare brands in a highly competitive environment. Traditional advertising or digital, there is nothing more important than creative touches when it comes to ensuring eyeballs are captured on billboards or on any ad format for that matter.

3. Media Planning and Buying

This is in line with the fact that in todays’ world, it is very important to be able to target the right demographic at the right time in any advertising campaign. Media planning and media buying are a crucial part of the work of those who work in advertising agencies because the agencies are also supposed to decide where the advertisements should be placed, whether in a newspaper, on television or radio or using the internet or billboards. It means that they seek and agree on transactions and choose the media that will help promote the brands with greater return of investment (ROI).

Unlike other conventional approaches to media planning that exist in the market, Khushi Ambient Media Solution is unique. Being one of the most successful advertising agencies in Mumbai, we make it our business to reach your consumer base in the right way through creatively placed ambient media advertising and completely modern digital media campaigns.

4. Adapting to the Digital Shift

The advancement of digital advertisement has altered dramatically the agencies within the current society. Today, advertising agencies must be masters across a spectrum of digital channels, which range from social media to search, display, programmatic media buying and content marketing. They are completely charged with handling from Google Ads campaigns to IG stories, to ensure brands stay relevant online.

The leading advertising agencies in Mumbai tend to balance and coordinate between the two domains of digital and conventional media techniques in generating exciting campaigns that obtain customer attention across different zones. Khushi Ambient Media Solution not only employs ambient advertising skills but also the digital abetment which helps it to offer varied and extensive channel for its clients.

5. Brand Building and Management

An advertising agency does not only launch and sell single campaigns but indeed is heavily involved in the creation and maintenance of a brand image. This requires creation of coherent messages, attitudes, and appearance that embody brand’s essentials and would be appealing to the prospect.

Being one of the top ad agencies in Mumbai, Khushi Ambient Media Solution appreciates the need for integrating designs. Their team sits with the clients to make sure that all the campaigns regardless of the channel support the brand positioning effort on the platform and build on the brand image in the market.

6. Audience targeting and Engagement

Marketing communication agencies have the know-how of putting messages in the right consumer space to create an impact. Supported by sources in data analytics, and employing various targeting methods, agencies carve up the market and communicate specific messages to those markets. What you get in return is high audience interaction and higher conversion rates – again, due to the specifically tailored content.

Khushi Ambient Media Solution has opted for data driven strategies in order to guarantee that the adverts get placed in strategic positions that accurately meet or approximate the target market. In any case – ambient media or digital campaigns, they tend to target the audience for which the response is most likely to be expected.

7. Monitoring and Performance Analysis

Once an advertising campaign is live, the agency’s work doesn’t stop. Modern advertising agencies continuously monitor the performance of their campaigns using various metrics like impressions, clicks, conversions, and engagement rates. They analyze the results and make data-driven adjustments to improve performance.

The best advertising agencies in Mumbai, like Khushi Ambient Media Solution, are dedicated to maximizing campaign success. They provide clients with detailed reports and insights, ensuring transparency and helping brands understand the impact of their campaigns.

8. Innovating with New Trends and Technologies

In the ever-changing world of advertising, staying ahead of the latest trends and technologies is crucial. Whether it’s incorporating AI in ad targeting, using AR/VR in creative campaigns, or leveraging influencer marketing, agencies are responsible for integrating the latest tools and trends to keep their clients ahead of the competition.

Khushi Ambient Media Solution prides itself on being one of the best ad agencies in Mumbai by embracing new trends and technologies. Their innovative use of ambient advertising, combined with cutting-edge digital techniques, helps clients stay at the forefront of the industry.

9. Cost-Effective Solutions

Many businesses believe that hiring an advertising agency is expensive, but in reality, agencies often save companies money in the long run. They have established relationships with media outlets and suppliers, enabling them to negotiate better rates. Moreover, their expertise ensures that campaigns are more efficient and deliver better results, providing a higher return on investment.

As one of the best advertising agencies in Mumbai, Khushi Ambient Media Solution offers cost-effective solutions that maximize impact while keeping budgets in check. Their strategic planning ensures that clients get the most out of their advertising spend.

10. Navigating the Complex Media Landscape

The modern advertising world is complex, with countless platforms and strategies available. Advertising agencies act as guides, helping brands navigate this landscape and choose the right mix of media to reach their audience. They handle everything from creative development to media buying, freeing up businesses to focus on their core operations.

Khushi Ambient Media Solution simplifies this process for clients by providing a full range of advertising services. As one of the best ad agencies in Mumbai, they ensure that brands make smart decisions and execute campaigns that drive results across the media spectrum.

In the modern world, advertising agencies play a crucial role in helping brands stay relevant, build strong identities, and connect with their audiences. Whether it’s through creative development, strategic media planning, or leveraging digital tools, the expertise of an advertising agency is essential for business growth.

If you’re looking for the best advertising agencies in Mumbai, Khushi Ambient Media Solution stands out for its innovative approach, deep understanding of the media landscape, and commitment to delivering impactful campaigns. Whether you’re a startup looking to make your mark or an established brand aiming to expand, partnering with Khushi can take your advertising efforts to the next level.

How to Choose the Right OOH Advertising Agency for Your Business

To be unique in the market is critical nowadays and there is no better way to achieve this than through Out-of-Home (OOH) advertising. It is worth to note that being on billboards, transit or digital signs, OOH advertising brings visibility to the largest number of people. However, in order to maximise the potential of this other powerful marketing strategy is to choose the right OOH Advertising Agency. However, with all the choices that are available in the market how can one settle for a particular choice that is suitable for the business?.

Here are some main aspects that must be taken into consideration while choosing the right OOH advertising company for your business.

1. Understand Your Business Goals

However choosing an outdoor advertising agency requires certain pre-check list so let us first define our marketing needs. Would you like to enhance people’s recognition of your brand? Do you want to market a particular product or a particular service? By comprehending this you will be able to select an agency that will best suit your goals and objectives.

Ensure you work with OOH advertising companies that have proved to have benefited companies just like the one you have. You should make the request for case studies or previous marketing campaigns to get a feel of what they can do for your target audience.

2. Assess the Agency’s Expertise in OOH Advertising

As it will be observed, not all advertising agencies which specializes in OOH advertising are of the same capacity. Some are general advertising practitioners that address all sectors of outside media while others are specialised in specific areas. Selecting an agency that has proper experience in the kind of OOH advertising that can work for your business is very crucial. For instance, the type of agency you need would be specific to your brand’s needs: for instance, you may need a agency that has a national mandate or one that has experience in handling massive promotions.

When targeting specific local markets it is very important to work with an agency that has a good understanding of the advertising environment of that geographical location. They will understand where people stay and move most; or where the key locations for your ads will be.

3. Evaluate Their Creative Capabilities

Most of the appeal of OOH advertisements is found in the aesthetics of the ad. An ideal outdoor advertising agency will synchronise mere placement methodologies and services with creativity. Check out some of the ads that they did, and how they captured your target audience with the advertisements that were made in line with your brand.

It will be wise to contract a company in OOH advertising that has a provision for creative and innovative services. For instance, there’s Digital OOH; now this is an innovative trend that enables dynamic as well as interactively engaged campaigns and the agency that is capable of mastering Digital OOH will definitely become your trump card in this sphere.

4. Check the Agency’s Network and Reach

Another important criterion, when it comes to selecting the appropriate OOH advertising agency is knowing about their network base. The best agencies will have developed affiliations with media owners that will give them the right to advertise at the best spots, be it the billboards, the transit shelters or the digital screens.

Ensure the agency that you select has the capability of granting visibility in the right areas which are most valuable to the targeted market. In the simplest terms, the agency should be able to provide a choice of locations that are relevant to your audience; in this case, the locations are urban centres, motorways or shopping areas.

5. Transparency in Pricing

That said, OOH advertising can lead to fairly large expenditure, thus it is very advisable to ensure that the agency offering the services details their charges. Ask for more explicit cost estimations to distinct kinds of advertisements, for example, road bills as compared to online advertising opportunities. A good outdoor advertising agency will be able to explain to you as the client where your money is being used and possibly suggest where you will get the best results given your financial capacity.

Also, make a comparison of the various OOH advertising companies regarding the prices charged for various services you are going to need to avoid being overcharged without the said companies offering quality services.

6. Measure Success with Analytics

With advancements in technology, measuring the success of OOH advertising campaigns is now possible. A good OOH advertising agency will provide data-driven insights and analytics to track the performance of your campaigns. Look for agencies that offer tools for monitoring impressions, engagement, and overall effectiveness.

By working with an agency that prioritises measurable outcomes, you can fine-tune your campaigns and ensure that your advertising dollars are working effectively for your business.

7. Customer Service and Support

Last but certainly not least, excellent customer service is a hallmark of a reputable OOH advertising agency. Choose an agency that is responsive, communicative, and willing to collaborate with your internal marketing team. From the initial consultation to campaign execution, the agency should be a reliable partner every step of the way.

Make sure they offer post-campaign support and are open to discussing adjustments based on performance metrics. A long-term relationship with a supportive outdoor advertising agency can be invaluable to your business’s growth.

Choosing the right OOH advertising agency is critical to the success of your outdoor marketing campaigns. By considering factors like expertise, creativity, pricing transparency, and customer support, you can ensure your business partners with an agency that will help you maximise visibility and achieve your marketing goals.

At Khushi Ambient Media Solutions, we specialise in providing innovative OOH advertising solutions tailored to meet your unique business needs. With our extensive network and creative expertise, we help brands connect with their audience in impactful and meaningful ways. Ready to take your outdoor advertising to the next level? Get in touch with us today!

OOH Advertising: Everything You Need to Know

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A lot of businesses have been focusing their marketing on the internet over the last few years. Out-of-home (OOH) advertising, on the other hand, is a very good way to raise company awareness and get more sales. The rise of online advertising has not made out-of-home (OOH) advertising less important; instead, it has made marketing strategies more creative. Digital marketing and out-of-home (OOH) ads don’t directly compete with each other. In fact, if you use them together in the right way, they can help your brand grow. Digital OOH advertising combines the best of online and outdoor advertising. It came about when digital and out-of-home (OOH) spaces came together. We’ll go over the most important things you need to know about OOH ads and the rise of DOOH ads in this piece. Looking to elevate your brand’s visibility? Khushi Ambient Media Solution is among the top OOH advertising companies that deliver impactful and innovative outdoor advertising solutions.

OOH stands for “out of home

Out-of-home (OOH) ads are usually big billboards that you see on important highways and in cities. They are ads that you see or hear while you’re “out of home.” They range from simple words on a billboard to complicated digital ads on big screens, which are also called digital screens or digital signs in the business. It was predicted that by the end of 2022, people around the world would have spent $36.64 billion on outdoor ads. At $20.54 billion, traditional out-of-home (OOH) ads like signs and posters make up a big part of the market.

Spending on paper ads goes down every year, but spending on out-of-home marketing keeps going up. But simple signs and blown-up copies of print ads are no longer used. Digital out-of-home advertising is a new and interesting area of out-of-home advertising that shows ads on screens. Out-of-home ads are more creative than ever before.

When it comes to how OOH advertising is changing, digital outdoor advertising is a big part of it. When advertisers use digital screens, they can show more creative material that can change in real time, which lets them meet the changing needs of their target audience. Digital signs can be found in places with a lot of foot traffic, like on buses, the subway, and in convenience shops. These signs give advertisers a captive audience.

Different kinds of outdoor media and examples of OOH ads

The type of media used for OOH ads is called “out-of-home media. Here are some common types of OOH media and some examples of ads that you might see outside of homes.

Large signs

These kinds of classic out-of-home ads are the most common. It means advertising a brand’s goods, services, or message through large-scale paper ads. Billboards are usually put up on busy roads, in cities, or in business areas where a lot of people walk and drive by. Billboards are meant to get people’s attention, so businesses keep spending money on them. But you should think about what to put on the sign before you rent it. Ads need to be put in front of people who will be interested in them.

Billboard ads that work: Netflix

Netflix’s advertising ads are just as fun to watch as their shows. Some of them only have words and no pictures. “Don’t give up on your dreams” is written on a sign. “We began with DVDs.” Netflix is now a multibillion-dollar business, but it all started out as a service that mailed DVDs to people who had signed up for it. Searching for a top-notch outdoor advertising agency? Khushi Ambient Media Solution specializes in creating powerful and engaging outdoor advertising campaigns that capture attention and drive results.

Posters

Billboards and posters are alike, but posters are much smaller. Most of the time, they are in business and industrial places with a lot of foot and car traffic. Because of their size, posters can be used in more ways than signs. You can see them connected to public buildings like train stations, bus stops, and other places where people wait for public transportation.

Oreo Poster Ads That Worked

Oreo is the world’s most popular cookie brand, and their posters are some of the most creative I’ve ever seen. Almost every year, Oreo shows off the best examples of out-of-home ads. One such set is a collection of signs that use the cookie in creative ways to show important events. Oreo made a sign for Pride Month that showed the different colors of the Pride flag on a piece of a multi-stuffed cookie with eight cream fillings. In honor of the cookie’s 100th birthday, another ad shows an Oreo half-eaten in a sea of milk. Still, the cookie looked like a shark fin, which is a nod to the movie Jaws.

Transit advertising is when buses and cars are used in creative ways to get the word out about a brand. Ads like these help get the word across in a city or on major roads. This kind of outdoor advertising moves around and can reach a lot more people than signs and posters, which stay in one place.

It’s a great OOH ad strategy because you can pick the type of transit based on the people you want to reach. Bus ads use the body of the bus as a canvas, while most cab ads are on top of the car or play on TVs inside the car.

Airport

At any given time, thousands of people are in airports, which makes them a great spot to put up ads. No matter where they are put, airport ads are hard to miss. A study found that 80% of regular flyers see ads at the airport and 42% act on them, either by going to the brand’s website, researching the product or service, or giving the brand money.

Digital signs – Out-of-Home (OOH) ads

Any billboard or other outdoor advertising can be turned into a digital ad. A digital out-of-home (OOH) ad is any digital display ad that people can see in public places. Digital sign ads or digital posters in any public place can be OOH ads.

In the near future, DOOH advertising is also likely to become more popular than standard types. In this case, brands can use automated buying of media. Programmatic out-of-home (OOH) media buying is what it sounds like. You can make these kinds of purchases right away on your phone. It’s really helpful for businesses that need the service right away.

Digital out-of-home (DOOH) advertising works well with online advertising because it lets the same ad be shown in more than one place, which helps people remember the brand. Smart data integration helps advertisers better target their out-of-home (OOH) ad campaigns, ensuring a higher level of ad engagement to raise brand recognition and get customers to interact with the brand. Digital out-of-home (OOH) advertising has changed the traditional ad space into a more interactive and interesting media place through dynamic media.

Advantages of advertising outside of homes

Here are some of the many ways that out-of-home advertising can help your brand:

When brands talk, they can be very clever.
Ad blockers don’t change anything about them.
They can’t be turned off like TV or cell phone ads can.

Where Will OOH Advertising Go From Here?

Out-of-home media advertising in the form of print ads is here to stay. When well-designed and well-made, an out-of-home (OOH) ad that is meant to attract drivers and walkers can also catch the eye of people on social media.

With the rise of new technologies and platforms, OOH advertising has a bright future. Advertisers can now buy OOH inventory in real time and show viewers ads that are more relevant and personalized. Combining digital and traditional out-of-home (OOH) advertising is a cheap way for brands to get their ads seen by as many people as possible and leave a lasting impression on customers. OOH advertising is a good and cheap way for brands to stand out in the advertising world because it can have a creative effect and reach more people in places with a lot of foot traffic.

If you want to make planning and putting together an OOH advertising strategy easier, it’s best to work with Khushi Ambient Media Solution. You can plan, track, review, and adjust your ooh campaigns all in one place, which makes it easy to work together and talk to each other. Looking for effective ways to enhance your brand’s presence? Khushi Ambient Media Solution is one of the leading OOH advertising agencies, offering creative and impactful outdoor advertising solutions.

Top Strategies For Mall Advertising in India

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Shopping malls receive huge footfall traffic on a daily basis, especially on weekends. Therefore, it seems like any city landscape is incomplete without shopping malls in today’s time. A few decades ago, shopping malls were limited to some economically developed cities in India, such as Mumbai, Delhi, Bangalore, etc. In today’s era, mall culture has boomed drastically, even in rural areas. For consumers, malls have convenient infrastructure that offers different kinds of facilities, such as eateries, entertainment zones, and shopping outlets under one roof. Therefore, if you are thinking of promoting your products and services in shopping malls, then it might be beneficial for your brand. It enables excellent visibility while helping you open up new marketing avenues that can be money-making for the brand.

Also read: What Exactly Is Mall Advertising? Why Should You Invest In It?

You must be aware of some strategies when thinking about mall advertising. Read this blog carefully to learn about some effective strategies that you can adopt:

5 Strategies For Mall Advertising in India

Spot Marketing:

Spot marketing can be beneficial for your brand if you have a retail outlet in a shopping mall. This is because, here, you think of innovative and creative ways to advertise your products. Spot advertising involves distributing product samples, giving demonstrations of the products, and putting up posters and banners. If you are looking to involve spot marketing in your overall advertising and marketing strategies for your brand, then you must choose the Khushi Ambient advertising solution. This is one of the largest mall media agencies that has acquired more than 11 Nexus malls nationwide.

Also read: What are the benefits of advertising in Malls? How is it effective?

Flash Mob Activities:

Flash mob activities refer to the performances and activities performed by a group of people just to engage the audience and convey their message. The major aim of this activity is to grab the attention of the audience so that they can recall the products and services in the future and can bring traffic to the store. This can include the performance of a few dance steps, group songs, talent hunt activities, yoga, martial arts, and many more. The footfall traffic in malls is higher nowadays, and hence flash mob activities can be beneficial for the brand to generate higher sales and to enhance the overall brand image and brand value.

Display Packages:

Display package advertising can be cost-effective and profitable for the brand as it works really well in the shopping mall. This is both profitable and cost-effective because it offers space and increases visibility to the audience as well. Hiring 10 feet or even 7 to 8 feet would be sufficient to advertise products and services to the audience who visit the mall. Display packaging involves portable podiums, portable literature stands, full-height displays, tabletop displays, and retractable banner stands. Get in touch with Khushi Ambient Advertising Solutions today to unlock all your advertising and marketing queries for your products and services.

Experiential Marketing:

This kind of marketing campaign can help you make stronger bonds and connections with the target audience in a memorable and fun way. Experiential marketing campaigns are beneficial when it comes to generating positive responses from the audience regarding the brand’s products. Experiential marketing can only be successful when the right audience is targeted at the right time and right place. This is a type of engagement marketing as it increases brand awareness, creates a positive brand perception and interacts with the public. The Khushi Ambient Advertising solution will enable a seamless experiential marketing experience with the help of an experienced team and experts in this field.

Contests:

Contests and different types of activities can be the beneficial type of shopping mall advertising to develop effective brand names. The brand can consider using lots of user-generated content as it can be engaging, entertaining, and interactive for the audience at the same time. Shopping mall contests involve sweepstakes, text contests, photo contests, pick your favorite contests, and discount coupons. The new brand can use this for better customer engagement and to generate higher sales in the initial period of the brand launch. Try out a content marketing strategy to enhance the overall brand awareness and retain the customer for a period of time.

Why Khushi Ambient Media Solution?

We have been offering outdoor advertising services nationwide for many years and we also help our clients select the right areas to advertise as per the demographics of their targeted audience. Parking, standee, danglers, washroom branding, sampling, food court, elevator branding, escalator, drop down, kiosk, and promotion are some of the services we provide. If you are also looking for a shopping mall advertising solution, To learn more about our services, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.

OTT Platform Marketing: How Can OTT Brands Keep Winning

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With the reopening of Cinema, many advertisers are looking to integrate of cinema advertising into their marketing strategies just to capture a large audience, OTT (Over the top) refers to the film and television content platform provided with a high-speed internet connection instead of a cable and satellite provider based platform. OTT is a common term used for services and gadgets that are mainly used for streaming ads, videos, and other digital content to the computer, TV, Mobile phones, tablets, ipads etc. Movie and OTT marketing has now become the trend and preference for most famous brands as it can cover a large customer segment. The OTT market value has been registered at more than USD 101.42 Billion in 2020 and is expected to reach USD 223.07 Billion by 2025. This is because advertisers are looking forward to having good returns on their efforts and money. To achieve this, many advertisers are betting on OTT content and movies just to make the brand recall strong. E-commerce is known as one of the fastest growing trends and segments after the Covid-19 pandemic as people are now heavily reliant on online platforms. Khushi Ambient Advertising Agency offers both OTT and Movie marketing services.

Why OTT and Movie Marketing?

Reach mass audience: Today, many people have shifted from prime-time broadcasts to internet-connected devices just to enjoy their favorite media. Let’s take a look at the growing number of OTT and movie users after the pandemic:

More CTV Owners:

Last year, over 75% of homes in India owned a CTV, which is huge as compared to the ratio of earlier years. Therefore, OTT and movie marketing give the brand a chance to create strong brand value and image.

Rising Streaming Subscriptions:

Currently, more than 70% of Indian customers subscribe to at least one OTT video streaming platform. Therefore; film integration and brand association have become the new mantras to create effective product awareness.

Younger Audience:

This helps in targeting the younger audience segment as 60% of OTT viewers are 16 to 34 years old. Classic advertising slots are losing their value as compared to movie and OTT advertising.

Micro-Target Viewers:

Since the OTT platform has a large number of subscribers, your ads would be viewed by large slices of the population. With effective movie and OTT advertising, brands can tap a large number of audiences while achieving maximum engagement.

When working with Movie or OTT Advertising, advertisers must target specific demographics as described below:

Age
Gender
Location
Education
Income level
Ethnicity
Time of device use

Khushi Ambient Advertising Agency looks at every aspect before starting brand advertising on any platform.

Gain Attention of Large Audience:

OTT and Movie advertising has the potential to grab the attention of an extremely large audience as ads can’t be skipped. Here are some reasons why movie and OTT advertising is efficient as compared to other mediums:

Unskippable ads: OTT and movie ads are way less skippable, and users can’t fast forward through commercials, hence they end up watching movie and OTT advertisements for completion.
Multiple formats: Since users can access OTT services across multiple devices, it’s possible to capture the target audience multiple times. Effective frequency can also be generated through OTT advertising because more views are equal to more positive responses.
Engaging Content: Unlike TV commercials, OTT advertisements can target the actual interests of the customers through improved memorability. As per the recent survey, most of the OTT users confirmed that they liked those personalized ads, and 72% of them were able to recall a specific ad.

Acquire more consumer actions and interactivity: Quick action and interactivity are one of the major benefits of movie and OTT marketing. However, with such ads, viewers can click on the links to learn more about the specific products and services. As per the survey, it has been identified that over 40% of OTT viewers pause the ad to learn more about the products or even purchase the given products or services. Furthermore; OTT advertising enables high click-through rates.

If you are curious to learn more about movie and OTT marketing, check out Khushi Ambient Advertising services. We specialize in ambient marketing and our database approach can help organically assimilate OTT into your marketing campaign. Our major objective is to expose and showcase the brand in front of the audience in the right way to enhance the chances of visibility and recall. If you are looking for an advertising agency that can create a strong brand image and awareness for your products, then you must choose Khushi Ambient Advertising Agency.

FAQs

Is OTT good for advertising?

OTT ads, also known as streaming TV advertising campaigns, have the potential to leverage both audience segments and audience insights. Therefore; known as one of the effective methods of advertising for brands. For example, Amazon ads help brands to engage people based on billions of first-party insights, which is helping brands to achieve a 40% increase in their sales.

Ambient Advertising Has Power To Grab The Attention

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Advertising is a critical factor for any type of marketing campaign as it ensures the overall success of the strategy. There are various types of advertising, and ambient marketing is one of them. Ambient is a kind of innovative advertising that is placed in unusual places and challenges the audience’s intelligence and grabs attention. In the field of advertising, selling your product is not the only motive! Brand awareness and building the right brand identity are equally important, and to help with these, ambient media is an effective medium. In this blog, we will discuss ambient advertising, its benefits, and the types of ambient advertising currently being used by industries.

What is ambient advertising?

Ambient advertising is a marketing technique that focuses on arousing emotions in the target audience using interactive measures, visuals, and graphics. The major motive behind using this marketing technique is to either surprise or entice the audience in a positive manner. This advertising technique uses the environment in unexpected ways to drive engagement with ads and also provides additional information such as terms and conditions. Ambient marketing also places a direct impact on the minds of the customers, hence making it an effective way to communicate with target customers. Khushi Advertising is the fastest growing ambient advertising agency that has over 2700 multiplex screens. Khushi is also a type of one-stop agency where you can get all types of advertising and marketing solutions.

What are the advantages and examples of ambient advertising?

Engagement: Ambient marketing helps in engaging people with the help of unexpected ways and techniques of marketing. Khushi uses various different types of graphics and visuals just to grab the attention of the targeted audience at different places such as airports, cinema multiplexes, malls, hypermarkets, and also digitally. This dynamism is used by advertising agencies as customers not only build relationships with the brand but also with the advertising agency because of their uniqueness and efforts. Cinema advertising has an enormous impact on the minds and eyes of customers as they can’t skip the ad and are likely to be focused on the screen. This ensures a longer attention span and builds engagement. Khushi is a master of cinema multiplex advertising as chosen by PVR, INOX, Cinepolis, Carnival Cinemas, etc. As a result, a healthy ecosystem has emerged that is providing platforms for the industries to get engaged with their customers.

Creativity: Ambient marketing is the way to overcome issues that are commonly faced by traditional marketing through using more innovation, creativity, and result-oriented techniques. Since ambient marketing uses unexpected and unique ways to engage the customer, its ads are extremely creative and successfully reach the level of expectations of the clients. Khushi ambient advertising agency is so creative as it does all the possible creative ways of advertising such as flyers, mini-applications, and vouchers are used to directly grab the attention of the customers. It is also essential for ambient advertisements to encourage viewing their product in a different manner than what customers typically expect from the brand. For example, cutouts, brand association, film integration, eye-catching posters, visuals, graphics, and so on. Airports are the perfect catchment areas for targeting businessmen, policymakers, Indian and foreign tourists, NRIs, top professionals, and many more. Khushi advertising agency does airport advertising and provides 24-hour brand promotion in an ambient environment.

Subtlety: Ambient ads are successful as they utilize the surrounding environment of the customers to encourage product engagement organically. This advertising technique doesn’t pressure the customers to purchase the products but develops a positive relationship between the customers and the brand and also between the customers and the advertising agency. Ambient advertising uses augmented reality and various technological methods to smoothly deliver the message of a brand to affluent customers. This is beneficial to creating buzz around your brand and to creating a long-lasting impact. The idea behind ambient marketing is to create a wow factor and to surprise the customers with its unique placement. For example, advertising behind the car is usual, but using wipers as a part of advertising will look different and will definitely catch the eyes of the customers.

Unexpectedness: Ambient advertising is something that always comes up with unexpected marketing tactics in unexpected areas, places, and environments. They surprise the audience with their unexpected strategies. This helps to increase customer excitement about the brand’s product and makes them more receptive to understanding and learning from the advertisement. Khushi advertising agency uses all the unique tactics and strategies through which larger engagement can be driven such as; lift advertisements, floor advertisements, cutouts, posters and so on. Furthermore; experiential marketing is a type of ambient marketing that tries to drive engagement by using unexpected tactics and creating unique experiences that reflect the essence of your brand.

If you also want to make your brand stand out from the crowd, then the Khushi Ambient advertising agency is here for you. We are the fastest-growing advertising agency that guarantees the forefront of creative brand activations and promotions. We provide complete advertising solutions at a variety of ambient locations such as coffee shops, malls, airports, multiplexes, hypermarkets, and so on. We believe in fulfilling the needs and expectations of our clients in the best possible manner.

How can Airport Advertising make a difference?

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How can Airport Advertising make a difference?

Airport Advertising Company helps your business compete with your competitors. And it helps your business stay ahead of the game while competing with other businesses. Advertising is how you convince the consumer that you are the one they should choose. In many mediums of advertising, Airport Advertising Company is in the trend right now. And there are multiple reasons that in recent times, why brands are choosing airports to place their advertisements compared to other mediums because airport advertising is a powerful and effective environment within which your audience can be targeted. And airport advertising doesn’t just stay inside terminals but transport media can also plan and help you reach your audience and in advertising in domestic and international airports, reaching masses of travellers, tourists, and business executives on a global level.

What is Airport Advertisement and where do they place your brand’s advertisements?

Airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of the brand. Airport offers a variety of advertising media for the campaign – billboards, digital screens taxis, banners, posters, in flight magazines and many others.

In Airport advertising, not only can you use a wide variety of media formats like videos, images, posters and more, but they can also be placed in strategic spaces all over the terminal. And a variety of other airport Advertising options include backlit dioramas, free standing kiosk, state of the art L.E.D., plasma panels a scrolling displays terminal walls, freestanding baggage claim directories, stairways columns, gates, luggage push carts wall wraps all at one place. So, in Airport Advertising, you get multiple varieties of where you want your ad to be placed and also variety in which format you want to be placed. Now, according to your brand and your customer’s criteria, you choose a place and the format of your advertisement.

Why is Airport Advertising trending?

One major advantage of airport advertising is that each ad display has a long exposure time assuring the visibility of the brand message to customers. And the other most important and major advantage airport advertising holds; it reaches out to the most affluent segment of the population. The other reasons are:

It reaches key influential decision makers in business mode:

In Airport Advertising company, you can place the advertisement according to the preference of your brand and product. For ex.: If your brand is related to business details or business products then one of the best places at Airport is the business lounge.

It engages passengers during long dwell time:

At the airport, your brand has an opportunity to engage with customers for a longer period of time compared to any other medium because here people are in a captive setting place, so brands get a chance to communicate and tell stories that they would otherwise not have enough time for.

Wide reach: More Audiences:

Airports are the most crowded place ever and especially, at airports people come from all the different states, cities and countries. So, it’s the best medium for a brand to advertise. And this makes it easier for the brand to reach out to a wider audience and tap into unexplored target markets.

Easily noticeable:

In airport advertising company, communication makes it very easy for the brands advertise to get noticed. The uncluttered means of communication provides an ideal way to convey brand messages with great clarity.

Round the clock availability of brand message:

Since the airport works round the clock, brands can enjoy maximum exposure in a cost effective manner.

So, these are the key benefits or advantages of advertising at airports.

So, as a brand owner, if you haven’t yet opted for airport advertising, you are definitely missing out on a huge opportunity. So, make your move and get ready to reap the incredible benefits of airport advertising.

Cinemas are back with a bang!

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After cinemas opened up, cinema-goers breathed a sigh of relief. They got to go to a place that they used to consider their sanctuary. Now that the covid situation is better, cinephiles are flocking to multiplexes.

The long break provoked every movie fan to return to the cinema and rejoice in the experience of the bigger screen. For almost 2 long years cinemas remained shut. The industry suffered and so did the fraternity.

But, that’s all behind us, for now. Fortunately, cinemas are now seeing footfalls on the rise, while keeping safety norms in mind. Movies are hitting the screens, the kernels are popping, the glasses are fizzing and most importantly people are visiting to watch their favourite actors. The phrase- ‘Let’s go to the movies’ feels like music to the ears now.

Cinephiles, cinema lovers, critics and casual watchers just looking for some entertainment are the mixed lot that visit the cinema today. The question that arises for you, as brands, is that – is the movie the only thing that you want all these people to watch? Wouldn’t you want this crowd to see an ad right next to a poster of a movie that they’re desperately waiting for? Wouldn’t you want them to witness an ad film just before the movie to create an excellent recall?

The answer is always ‘Yes’. And that’s where cinema advertising comes in. Advertising in cinemas is an old tactic that that has proven to be effective. Be it the big screen, the signages or any empty corner of a multiplex, there are opportunities to advertise everywhere. A cine-goer, while he is at the cinema, is looking for absolutely anything to grab his attention. Then the right move is to have an ad for your brand to do that job.

A prospective customer is good. But how about hundreds of them, or better yet, thousands?! The list of advantages of cinema advertising is endless. And with superhits finally releasing, this crowd isn’t going anywhere else. They’re coming here, they’re going to keep coming here for the experience that cinemas provide. They will look at the menu on that screen behind the counter, and if there’s an ad there, they will watch it. They will be early to the cinemas, and if there’s an ad playing, they will watch it and remember it. They will look at posters of new films, and with your ad right there, they will look at it too.

As your partner for ambient advertising in cinemas, we want to let you know that this is a chance and an opportunity that we wouldn’t want you to let go of. Movie advertising has been proven to provide a recall value like no other form. It is where you have your audience to yourselves and before the movie begins, all their attention is yours to grab.

Do You Know The Best Places For Ambient Advertising?

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We live in an era where we are continuously exposed to information. As a result, a person’s attention span has significantly decreased. We have become accustomed to getting things done as quickly as possible. With a shorter attention span than a goldfish, how do you advertise your brand and present your message to people in a matter of a few seconds?

This is where the concept of innovative advertising comes into play. Advertisements can be found on billboards, newspapers, stores, restaurants and even public restrooms. To stand out from the crowd, brands create one-of-a-kind campaigns, ideas, and placements. “Smart Advertising” is what we can call Innovative Advertising in a nutshell.

The location of your adverts is crucial in establishing a brand identity. One of the most effective methods of branding and attracting public attention is ambient advertising. Ambient marketing, also known as ambient advertising, is a marketing strategy in which a company advertises its product or brand in an unconventional location. People don’t expect to see that particular advertisement, and that distinguishes ambient marketing from other forms of marketing. It’s a guerrilla marketing method that necessitates distinctive inventiveness to promote any brand or product.

Marketers employ unique ideas, locations and effective messages that can stick in the minds of consumers to create a good and successful ambient advertising campaign. Marketers frequently create billboards with unique dimensions, such as making them extra-large or even tiny because people’s attention is drawn to unusual things. Ambient advertising can be present in a variety of places, including the streets, trains, banners, crosswalks, and cars. Before putting up an ambient ad, the marketer evaluates whether or not these types of ads have a wow factor. Ambient ads are most often successful when they are placed in unique locations.

Airport Advertising

Even before they board the plane, airline customers can be exposed to a variety of branding opportunities. Airport lounges and ambient media at airports provide a variety of communication platforms that can be utilized to reach out to a potential target demographic, according to the brand’s advertising goals.

The airline media provides a variety of explicit and implicit advertising options to engage with passengers while onboard without being too invasive. During the flight, they may incorporate print, audio-visual or sampling, among other things. The ability to communicate in multiple ways provides marketers with a one-of-a-kind opportunity to expose their brand through ambient media advertising. For example – Narita Airport in Greater Tokyo unveiled its brand-new Terminal 3, along with a running track design in celebration of Japan hosting the 2020 Olympics.

Advertising in Malls

Previously, Malls were thought to be luxurious marketplaces where only those with a high spending power could go and buy international and high-end products. Malls now offer affordable products to people from all walks of life. Malls are now synonymous with places where people can have fun, be entertained and shop. Because malls cater to a large number of people, they provide valuable marketing and branding opportunities. The audience knows the usual ways of marketing, so surprise them with something new, and they will be immediately drawn to it. Large digital displays, outdoor hoardings, entrance gate decor, large-format roof-hangings, full-elevator ads and other types of ambient advertising are used by various brands, and they are usually a great success if planned right.

Malls offer an abundance of space to hold plenty of advertisements. As potential customers enter the malls, they are immediately bombarded with all sorts of information and knowledge. But to stick out the most, the ad needs to be memorable and persistent. This way customers subconsciously make a note of the brand. They instinctively remember it, and their purchases are influenced as a result. To give you an example of the same – celebrating the reopening of one of Primark’s flagship stores in the United States, the clothing retailer filled gigantic versions of its bags with clothes and accessories, transforming customers and employees into walking billboards unveiling the grand reopening with ironic and amusing messages written on the bag.

Cinema Advertising

Cinema Advertising is the process of combining cinema and advertising. It is one of the most innovative and creative forms of advertising trending now. The number of viewers is growing by the day, with the number of multiplex screens increasing from a few to over 3000 today.

Cinema advertising begins long before a person walks into a theatre to watch a movie and continues even after the movie has ended. It includes advertising at ticket booths, security checks, lobby, elevators, walls, restroom, stairwell, floors, as well as ticket jackets, refreshment counters, poster boxes, kiosks, trays, seats and more.

Cinema advertising distinguishes itself from all other types of advertising by ensuring that the brand reaches individuals without offering them a choice to skip the ad. Brands can target a specific demographic or audience based on the type of film being screened. This style promises to be far more efficient and successful than other cliche advertising formats. Here is an example of a fantastic cinema advertising campaign. Movies in your Pocket campaign by iPod – In this campaign, cinemas were engaged with miniaturizing the movie-going experience to promote the iPod’s movie function.

Tiny popcorn boxes with the campaign slogan “Movies in Your Pocket” were made. Movie posters saying “iPod -Movies in your pocket” were posted in a smaller than normal size on the walls along with other movie posters too. They also screened a movie trailer that played at a fraction of its normal size as if watching on the iPod. This campaign turned out to be a great success for iPod.

In conclusion, we can say that Ambient Media Advertising is a breakthrough that goes beyond the boundaries of traditional advertising.