- Khushi Advertising
- 29 May , 2024
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A lot of businesses have been focusing their marketing on the internet over the last few years. Out-of-home (OOH) advertising, on the other hand, is a very good way to raise company awareness and get more sales. The rise of online advertising has not made out-of-home (OOH) advertising less important; instead, it has made marketing strategies more creative. Digital marketing and out-of-home (OOH) ads don’t directly compete with each other. In fact, if you use them together in the right way, they can help your brand grow. Digital OOH advertising combines the best of online and outdoor advertising. It came about when digital and out-of-home (OOH) spaces came together. We’ll go over the most important things you need to know about OOH ads and the rise of DOOH ads in this piece. Looking to elevate your brand’s visibility? Khushi Ambient Media Solution is among the top OOH advertising companies that deliver impactful and innovative outdoor advertising solutions.
OOH stands for “out of home
Out-of-home (OOH) ads are usually big billboards that you see on important highways and in cities. They are ads that you see or hear while you’re “out of home.” They range from simple words on a billboard to complicated digital ads on big screens, which are also called digital screens or digital signs in the business. It was predicted that by the end of 2022, people around the world would have spent $36.64 billion on outdoor ads. At $20.54 billion, traditional out-of-home (OOH) ads like signs and posters make up a big part of the market.
Spending on paper ads goes down every year, but spending on out-of-home marketing keeps going up. But simple signs and blown-up copies of print ads are no longer used. Digital out-of-home advertising is a new and interesting area of out-of-home advertising that shows ads on screens. Out-of-home ads are more creative than ever before.
When it comes to how OOH advertising is changing, digital outdoor advertising is a big part of it. When advertisers use digital screens, they can show more creative material that can change in real time, which lets them meet the changing needs of their target audience. Digital signs can be found in places with a lot of foot traffic, like on buses, the subway, and in convenience shops. These signs give advertisers a captive audience.
Different kinds of outdoor media and examples of OOH ads
The type of media used for OOH ads is called “out-of-home media. Here are some common types of OOH media and some examples of ads that you might see outside of homes.
Large signs
These kinds of classic out-of-home ads are the most common. It means advertising a brand’s goods, services, or message through large-scale paper ads. Billboards are usually put up on busy roads, in cities, or in business areas where a lot of people walk and drive by. Billboards are meant to get people’s attention, so businesses keep spending money on them. But you should think about what to put on the sign before you rent it. Ads need to be put in front of people who will be interested in them.
Billboard ads that work: Netflix
Netflix’s advertising ads are just as fun to watch as their shows. Some of them only have words and no pictures. “Don’t give up on your dreams” is written on a sign. “We began with DVDs.” Netflix is now a multibillion-dollar business, but it all started out as a service that mailed DVDs to people who had signed up for it. Searching for a top-notch outdoor advertising agency? Khushi Ambient Media Solution specializes in creating powerful and engaging outdoor advertising campaigns that capture attention and drive results.
Posters
Billboards and posters are alike, but posters are much smaller. Most of the time, they are in business and industrial places with a lot of foot and car traffic. Because of their size, posters can be used in more ways than signs. You can see them connected to public buildings like train stations, bus stops, and other places where people wait for public transportation.
Oreo Poster Ads That Worked
Oreo is the world’s most popular cookie brand, and their posters are some of the most creative I’ve ever seen. Almost every year, Oreo shows off the best examples of out-of-home ads. One such set is a collection of signs that use the cookie in creative ways to show important events. Oreo made a sign for Pride Month that showed the different colors of the Pride flag on a piece of a multi-stuffed cookie with eight cream fillings. In honor of the cookie’s 100th birthday, another ad shows an Oreo half-eaten in a sea of milk. Still, the cookie looked like a shark fin, which is a nod to the movie Jaws.
Transit advertising is when buses and cars are used in creative ways to get the word out about a brand. Ads like these help get the word across in a city or on major roads. This kind of outdoor advertising moves around and can reach a lot more people than signs and posters, which stay in one place.
It’s a great OOH ad strategy because you can pick the type of transit based on the people you want to reach. Bus ads use the body of the bus as a canvas, while most cab ads are on top of the car or play on TVs inside the car.
Airport
At any given time, thousands of people are in airports, which makes them a great spot to put up ads. No matter where they are put, airport ads are hard to miss. A study found that 80% of regular flyers see ads at the airport and 42% act on them, either by going to the brand’s website, researching the product or service, or giving the brand money.
Digital signs – Out-of-Home (OOH) ads
Any billboard or other outdoor advertising can be turned into a digital ad. A digital out-of-home (OOH) ad is any digital display ad that people can see in public places. Digital sign ads or digital posters in any public place can be OOH ads.
In the near future, DOOH advertising is also likely to become more popular than standard types. In this case, brands can use automated buying of media. Programmatic out-of-home (OOH) media buying is what it sounds like. You can make these kinds of purchases right away on your phone. It’s really helpful for businesses that need the service right away.
Digital out-of-home (DOOH) advertising works well with online advertising because it lets the same ad be shown in more than one place, which helps people remember the brand. Smart data integration helps advertisers better target their out-of-home (OOH) ad campaigns, ensuring a higher level of ad engagement to raise brand recognition and get customers to interact with the brand. Digital out-of-home (OOH) advertising has changed the traditional ad space into a more interactive and interesting media place through dynamic media.
Advantages of advertising outside of homes
Here are some of the many ways that out-of-home advertising can help your brand:
- When brands talk, they can be very clever.
- Ad blockers don’t change anything about them.
- They can’t be turned off like TV or cell phone ads can.
Where Will OOH Advertising Go From Here?
Out-of-home media advertising in the form of print ads is here to stay. When well-designed and well-made, an out-of-home (OOH) ad that is meant to attract drivers and walkers can also catch the eye of people on social media.
With the rise of new technologies and platforms, OOH advertising has a bright future. Advertisers can now buy OOH inventory in real time and show viewers ads that are more relevant and personalized. Combining digital and traditional out-of-home (OOH) advertising is a cheap way for brands to get their ads seen by as many people as possible and leave a lasting impression on customers. OOH advertising is a good and cheap way for brands to stand out in the advertising world because it can have a creative effect and reach more people in places with a lot of foot traffic.
If you want to make planning and putting together an OOH advertising strategy easier, it’s best to work with Khushi Ambient Media Solution. You can plan, track, review, and adjust your ooh campaigns all in one place, which makes it easy to work together and talk to each other. Looking for effective ways to enhance your brand’s presence? Khushi Ambient Media Solution is one of the leading OOH advertising agencies, offering creative and impactful outdoor advertising solutions.