CASE STUDIES / Ooh

12 Jan 2026

Daawat’s ‘Bring Out Your Finest’ OOH Campaign Featuring Shah Rukh Khan

Overview

Ahead of the film’s release, Daawat Basmati Rice has launched its high-impact ‘Bring Out Your Finest’ out-of-home (OOH) advertising campaign, featuring Bollywood superstar Shah Rukh Khan. Designed to strengthen brand recall and elevate premium positioning, the campaign integrates creativity, scale, and cutting-edge visual innovation across major Indian cities.

Strategy & Execution

The campaign blends traditional outdoor formats with immersive experiences to maximise consumer engagement.

Iconic Installation at Mahim Causeway

A key highlight is the striking installation at Mahim Causeway, one of Mumbai’s highest-traffic locations.

A large cut-out of Shah Rukh Khan stands alongside a Daawat Basmati Rice pack and a steaming biryani platter.
The sequentially illuminated coriander garnish adds movement and drama, ensuring strong visual impact and instant attention.

3D Anamorphic Experiences in Mumbai & Ahmedabad

Taking innovation a step further, the campaign leverages 3D anamorphic content at:

These hyper-realistic visuals showcase a steaming pot of biryani, drawing crowds and delivering an immersive brand moment that reinforces Daawat’s premium appeal.

Widespread Premium OOH Presence

With 125+ premium sites across key metros and non-metros, the campaign ensures:

High visibility
Strong audience engagement
Memorable brand recall

The creative concept and OOH strategy have been fully ideated and executed to highlight Daawat’s leadership in the basmati rice category.

Impact & Expected Results

The campaign is projected to generate 20+ lakh impressions, strengthening Daawat’s aspirational image and reinforcing its position as a category leader. This innovative OOH burst marks a significant milestone in the brand’s storytelling journey.